20 Feb Aesthetics marketing
Why you need aesthetics marketing
In a world full of selfies and social influencers, women across the globe are dreaming of Kylie Jenner lips and Kim Kardashian contour. Aesthetics have become a global trend for women who want to feel more confident without having to go under the knife. Aesthetics is a multi billion pound industry which is expanding by the second. This type of treatment used to be in a typical clinic based setting. However, because the demand for perfectly plumped lips is so high; practitioners have started providing these treatments in the comfort of their own homes.
There are thousands of therapists and doctors offering exactly the same treatments as clinics. Due to their lower outgoings, this allows them to offer the same treatments at a lower cost; making the game even more competitive. Marketing is a crucial part of your business as it allows you to stand out from the many aesthetics competitors. Naturally, this results in a steady flow of clients and years of career success.
Establishing your target audience
Aesthetics is a booming market with a diverse range of audiences. The media has created an illusion of ideal beauty by using beautiful women and men to advertise their products on a wide range of media platforms. The celebrities and influencers used have usually had either plastic surgery or filler themselves to achieve a flawless look.
This has resulted in young girls thinking it is normal to look a certain way. It explains why aesthetics has become so much more popular for younger generations in the past 5 years. People are comparing their faces with those they see on their screens, resulting in a want and need for perfection . Thanks to aesthetics, those who dream of having the perfect bow – shaped lips and jawline, can and will.
Yummy mummies are a huge target audience in aesthetics; doing anything they possibly can to look youthful. Fat dissolving injections is a new craze to shift stubborn weight. Who wants to go to the gym when one injection will sort your insecurity out for you? Men have started to get onboard too. From jaw filler to hide their double chin, to nose filler to give them the perfect side profile. In conclusion this is an industry which caters for both sexes over a wide range of ages. There is a huge demand for aesthetics services resulting in the opportunity to increase your companies profit.
The top 3 social media platforms for botox and fillers
Social media has made aesthetics even more successful in the past 5 years. There are aesthetics accounts on all types of social media platforms.As we are sure you know; Instagram is a media platform used to share photos and post stories. This is perfect for aesthetics as you can post before and after photos showing off your work. Instagram is the most popular platform for 18-35 year olds when it comes to aesthetics. This is due to influencers tagging pages; usually resulting in girls following or booking an appointment to achieve the same perfect pout.
Facebook is a good platform to use to give your clients more detailed information about aesthetics and what to expect. You can talk about what happens before and after the procedures, making them feel more at ease. Previous clients can also write reviews about their experience, which will help potential clients feel more comfortable about using your services.
Youtube is great for maximising awareness of your business. Small videos for fillers/botox procedures can be uploaded. This can help people feel more confident and give them a clear understanding of what to expect.
Why PR is helpful iN aesthetics marketing
PR has many different strategies to make your business stand out from the rest, allowing you to reach full potential. Creating good connections with the public and potential clients is vital to the success of your company. Having a good reputation will push sales and awareness to your brand. Where we heavily work with the media, your brand will benefit from additional exposure due to our excellent connections.
Why choose VerriBerri for your aesthetics marketing
Here at VerriBerri we pride ourselves on our productivity and success rate. With a young and vibrant team who are never short of creative ideas; when you work with us your business is miles ahead of the competition. We are a multi award winning agency, with a diverse range of clients. Years of experience has resulted in us having a wide range of skills, making us able to overcome any hurdles on your way to success.
Here at VerriBerri, we care about your business as much as you do. We pride ourselves on every piece of work we produce and consistently work to the best of our ability. Not only do we constantly deliver strong work and smash our targets, we also have a fair price tag to match.
By using us we guarantee that your business will grow and blossom. So if you’re ready for years of success , just click here to get in touch.