27 Jul Animal PR agency
Our animal PR agency deals with reputation management on an on-going basis for clients across the UK.
Many people assume that they only need their name protected in case of crisis, but that’s really not the case. Your reputation is paramount and sadly, true or false people will listen to what is being said about you. This is especially true when children or animals are involved.
There are different types of reputation management. There is the kind you carry out day-to-day where you ensure that your brand has a consistent tone; which ensures that your staff are happy and your customers get great products and services. Then there is the kind that is carried out in a crisis.
Crisis management is something that should always be considered before the event by way of future proofing. A good animal PR agency work with you to discuss what could go wrong; and how to solve the issue should it ever arise. This is something some skimp on in order to save money but it must be taken seriously.
A pet shop approached us; they had sold an animal, which through no fault of the store but through negligence of the owner had sadly died. The owner was seeking damages from the store. Once the vets report came back it was immediately clear that the poor animal had died due to the lack of care it had had at the hands of the owner and nothing the pet shop could have done would have prevented this.
Under the circumstances the store refused a refund. The customer was incensed and set up a social media campaign. Of course, the people that partook in this crusade had no idea what had happened and only the word of one individual.
By the time we were contacted by the shop they had lost tens of thousands having to temporarily close the store, had shut down all social media accounts, there was police involvement as there were threats to the lives of the staff that worked there and of course there was media interest.
This terrible happening is the perfect example of what can happen if you do not have a crisis management plan in place. Should we have been contacted earlier we would have been able to implement methods of damage limitation.
If you own a company that deals with animals it is even more important to think about your PR than any other business. Our animal PR agency understand how various marketing methods will be more effective for your business than others. Below are some of the marketing and PR strategies that we would suggest you implement:
Social media for animal businesses.
By using social networking platforms; you can raise brand awareness and create a buzz before for any events that you hold. You can use emotive language in order to build a relationship between the animals and the reader. For example; by posting pictures of children interacting with the animals, people will be able to relate. It will make them want to visit and do the same for their own kids.
You can also use the networking sites to promote your events. By using Twitter, Instagram TikTok, and Facebook; you can build on the excitement towards the experience and then advertise for free once you have built a following.
To build said following you will need to post regularly and engage with people that could become a customer. This can be a very time-consuming process so it may be worth outsourcing to an agency such as ourselves.
PR for animal businesses.
As a business that works closely with animals, your PR would mainly focus on animal welfare and representing your business as animal friendly and focused. You would need to relieve any negativity from your business, especially concerning animal welfare.
To help with this process it would be a good idea to put some prevention measures in place should any issues arise in the future. By future proofing your business and having a crisis management plan ready for any potential difficulties, your company will most likely come out of the other side with a positive outcome.
If you are concerned that your reputation is in danger either now or down the line please get in touch with our animal PR agency who will be happy to offer you a non-obligation meeting.