How CBD Brands Are Getting Around The Advertising Ban

food advertising techniques

Last year, 12 year old Billy Caldwell’s cannabis oil medicine was returned by the UK Home Office after it was proved to have significant health benefits for his epilepsy. Since then, CBD oil, also known as cannabidiol has soared in popularity. Despite this, CBD companies are still restricted from advertising on Facebook and Google. However, … Read moreHow CBD Brands Are Getting Around The Advertising Ban

Is Email Marketing Dead?

email marketing agency essex

With the use of social media marketing now becoming an extremely popular way to reach customers and the introduction of the recent GDPR regulations, many business owners are wondering; is email marketing still a vital cog in your marketing strategy? The short answer is: yes. The team at VerriBerri are here to explain why and … Read moreIs Email Marketing Dead?

Why Your Business Needs A Blog

Essex copywriting and blogging for website

Blogs are now one of the world’s most popular ways of consuming information. When planned out well, blogs can be a valuable tactic in your digital marketing strategy. They increase lead generation and engagement with your customers. With this in mind, VerriBerri; SEO agency Essex, is here to give you three reasons why your company needs … Read moreWhy Your Business Needs A Blog

Four Ways To Increase Your Instagram Growth

instagram marketing & pr agency in Essex

If you’re serious about growing your business, then it’s time to get on Instagram. A good following on social media will not only increase your brand awareness and customer engagement, but it will also increase sales. However, organically increasing your Instagram growth can be tricky and incredibly time-consuming. Here are four ways VerriBerri, PR and Marketing Agency … Read moreFour Ways To Increase Your Instagram Growth

Three Marketing Lessons We Can Learn From Glossier Play

Glossier play - bright pink lips pocking through pink paper

Last week, the back-to-basics, digitally native beauty brand, Glossier launched a new brand; Glossier Play. Naturally, we couldn’t be more excited to ‘touch, hear, swatch, and play with what’s to come’. But putting aside our obsession with the brand, Glossier is once again ripping up the marketing playbook to create a brand that was an … Read moreThree Marketing Lessons We Can Learn From Glossier Play


SEO vs PPC - desk space writing notes

When it comes to boosting traffic to your website, you have two basic options; pay-per-click (PPC) or search engine optimization (SEO). But knowing which one is right for your business can be difficult. If you want more traffic fast and have a bigger budget, then PPC might be right for you. However, if you have … Read moreSEO vs PPC

Top Beauty Marketing Strategies From Cosmetic Brands

Chair with makeup products and led light - beauty content marketing strategies

The beauty industry has seen explosive growth in the past few years, with the sector expected to rise from $80 billion to a whopping $90 billion by 2020. The growth is down to consumers, dubbed the ‘selfie’ generation, access to visual social media platforms like YouTube and Instagram for beauty inspiration. As the selfie generation … Read moreTop Beauty Marketing Strategies From Cosmetic Brands

Is Snapchat Marketing Worth It?

Snapchat logo on screen on yellow background - is snapchat marketing worth it

When it comes to social media marketing, it’s important to know which platform will work best for your audiences. While Snapchat is lagging behind Facebook and Instagram, the platform is still one of the most popular platforms for young people; with many businesses still using the platform to advertise products and spread brand awareness. But … Read moreIs Snapchat Marketing Worth It?

How To Market Your Vegan Restaurant or Cafés

Marketing a vegan restaurant - vegan food flat lay

Veganism is one of the world’s fastest growing lifestyle movements, with 1 in 8 Britons now following the dietary trend. But while vegan restaurants and cafes are now becoming increasingly popular, standing out from the crowd can be difficult. At VerriBerri, an Essex based restaurant marketing agency, our food and drink PR team have created … Read moreHow To Market Your Vegan Restaurant or Cafés

Three Social Media Marketing Lessons from Netflix

Netflix social media marketing - Netflix on iPad laying on laptop

Netflix is a streaming video service which does very little in the way of traditional marketing. While its success lies in the fact it has a unique, in-demand product; it is impossible to deny its social media marketing genius. Here are three social media marketing lessons we can learn from Netflix: Be authentic The way … Read moreThree Social Media Marketing Lessons from Netflix