16 Nov B2B Marketing Firms
B2B Marketing Firms
There are lots of reasons you should be utilising the work that us B2B marketing firms offer. Being in an entirely B2B market ourselves, we know exactly what influences consumer behaviour and how to best target these demographics. Not only will this bring you a certain increase in revenue, but our knowledge will also help you make tracks within your industry.
Marketing is a huge field to navigate your way through. It covers a range of different areas all with the same motive – to build your brand visibility and increase your income.
So, Here’s What We Know About B2B Purchasing
In order to sell more of what you’re offering, it’s key to know why your customers buy. Unless you know what motivates them, your marketing strategy is likely going to generate a weak ROI. There are lots of factors that affect purchasing in general such as social and physiological needs, however, let’s explore what we know when it comes to B2B audiences specifically.
Less Emotional Purchasing
Often, when spending money in business, it’s because there is a need there. Whether the need is for more printer paper or the assistance of B2B marketing firms, it’s unlikely you’ll spend money unnecessarily. This results in much less emotional purchasing. For instance, in a B2C market, you may find people buying your products simply for self-gratification. This is a far more emotional purchase than those of B2B consumers. Often, your target audience’s purchasing behaviour is going to be much more rational.
Longer Purchasing Times
Within lots of businesses, it’s not unusual to have a hierarchy of decision markers. This usually means that B2B purchasing is a much slower process than that of the vast majority. Not only are there lots of people to seek approval from first, if you’re selling services such as accountancy, they’re going to want to shop around.
Driven by ROI
Almost everything in business is driven by return on investment. This means that when making B2B purchases, you’re going to want to go for the best option. With the invention of the internet, it’s far easier for people to shop around for the best deals. Therefore, it is important you take this into account when putting together your marketing strategy.
Now That’s Cleared Up
Now we’ve established a much clearer view on what motivates these purchases, we can then explore your options more closely. As we said previously, there are lots of avenues you can venture down. For the highest ROI possible, you’re going to want to incorporate a mix of techniques. However, if your budget doesn’t allow for this then you need to consider which areas are the most important. This is where you may find it beneficial to seek advice from B2B marketing firms.
Search Engine Optimisation (SEO)
SEO has remained one of the key components when it comes to marketing. This has been the way for a long time now. This being said, it is often an area that many companies neglect. Whether you have a lack of knowledge in SEO or not, you need to be utilising the benefits it has to offer.
When improving your SEO, the sky is your limit. Ultimately, you want to be aiming to be as high on the SERP as possible. This being said, even being on the first page is a step in the right direction. The pace of life is constantly getting quicker and this goes for business too. It’s for this reason that people don’t have hours to waste researching every single company that offers your services. If you’re not constantly working on your SEO, you’re going to be missing out on a lot of website traffic. What’s more, this will hinder your sales.
Social Media Management
Here at VerriBerri, we strongly believe that every company should be working on building their online presence. If you’ve got the time, you could even attempt this area of marketing yourselves.
When talking to B2B marketing firms about social media, the first thing you’re going to be recommended is LinkedIn. It’s true, LinkedIn is most likely your best option for reaching B2B markets. This is because LinkedIn was made specifically for this. Connecting businesses, with businesses. Not only can it be great for just that, but it can also be great for establishing yourself in a professional manner.
There are other social media sites you should also be utilising. Dependant on what you do, you may want to look into other popular sites. These include Facebook, Twitter, YouTube and Instagram.
There is no denying that social media has an incredible reach. The doors it can open for businesses of all varieties is massive. Being able to touch consumers that you may have otherwise missed is invaluable. What’s more, there are also lots of other benefits to social media that people forget about. How about improving your customer service? Promoting exclusivity even.
Public Relations (PR)
Lots of people mistake PR for being a simple process however, PR is in fact much harder than it looks. Through the years, we have worked tirelessly to build relationships with our contacts. As a result, we have been able to secure articles in some incredibly popular publications. The Metro and Cosmopolitan to name a few. There are again, decisions to be made when exploring which areas of PR are the best for you. Being in a B2B market, you may find it beneficial to establish yourself in amongst industry specific publications. Similarly, more mainstream sources such as Forbes would also be great for brand recognition.
Naturally, lots of companies are apprehensive when it comes to PR due to its somewhat unpredictable nature. With our PR guarantee in place, you can be sure that we’ll deliver exactly what we promise.
Contact the Team
If you’re still with us, then I’m sure you’re somewhat interested in looking into outsourcing your workload to B2B marketing firms. This being said, it would seem counter intuitive for us not to at least touch on why we’re the perfect fit. Not only do we have our PR guarantee in place but to our knowledge, we’re the only marketing firm in the UK to offer this. By choosing us, you also avoid the expensive London price-tag that comes attached with agencies in the city. All without compromising on quality.
For more information on how we can help you specifically, we’d love for you to get in touch. To do so, just click here!