12 Aug B2B Marketing Strategy: Getting Your Business Back to Full Capacity
Here at VerriBerri, we know a thing or two about formulating a well-rounded B2B marketing strategy. As any expert will tell you, this is one of the most critical parts of an entire marketing campaign, so it’s important you don’t do a half-hearted job.
To give you a bit of background about us, we work with businesses globally, helping them to establish themselves within their markets. Our work helps organisations to perform at a fuller capacity, no matter where they are in their lifecycle. In short, we know how to put you on the map.
Why Is Marketing Important?
There’s no doubt about it, marketing is an incredibly vital tool for all businesses to utilise. This helps you to communicate messages and to build a more solid relationship with your audience. In other words, marketing is a great way to bridge the gap between your brand and its consumers.
Perhaps one of the biggest advantages of a B2B marketing strategy is the impact it has on your reputation. Providing your campaigns are executed correctly, this can really help you to build authority, credibility and more importantly, trust. These attributes are crucial, especially given how many dodgy businesses there now are online. Strong marketing allows prospective customers to feel more confident when making purchases from your brand.
Additionally, marketing also helps you to get ahead of your competitors too. Certain techniques, PR and social media specifically, aid you in making noise within your industry. In doing so, this will help boost your brands recognition, helping to better establish your organisation within your sector. All in all, marketing will help you on your journey to becoming a market leader.
Why Is a B2B Marketing Strategy Important?
As we established earlier, having a strategy in place is incredibly vital. A strategy details your plan of action and is responsible for keeping everyone on the same page. If you choose to utilise several marketing techniques, it’s likely you’re going to have multiple teams working on your project. Your strategy is a great way to make sure everyone is clear on what you want to achieve and how you’re going to get yourselves there.
What You Need to Consider When Manufacturing a Strategy
When it comes to building your strategy, there are lots of different things you need to consider. The three most important areas include:
- Brand alignment
- Customer alignment
- Budget alignment
Starting with brand alignment, the individual responsible for building your strategy needs to have a really clear understanding of what it is you’re offering. A key part of this process is spending time getting to know the company and the products/services they provide. Once this has been established, you can then begin thinking about which marketing solutions match the organisation in question. You’re not going to want to market a children’s brand on LinkedIn, for example.
You then need to think about the customer. This is an important step for obvious reasons. It’s at this point you need to establish what it is your audience want to see and where they spend most of their time. If you’re marketing on the wrong social media platforms or appearing in the wrong publications, you may as well be speaking to an empty room.
Finally, you also need to consider what it is that your business can actually afford. It’s pointless brainstorming massive ideas if you don’t have the budget for it. When you work alongside a professional team, we can help you to allocate your funds appropriately so that you generate the best ROI possible.
The marketing and PR landscape is incredibly broad, offering an array of possibilities for businesses. Whilst a wide range of variety is never a bad thing, this can be fairly overwhelming. With this in mind, allow us to break down each of the services we offer and who they’re good for.
Social Media Marketing (SMM)
SMM is easily one of the most common forms of marketing. In fact, this is where most people’s minds first go when they think about promoting their brand. Social media is a great way to build trust and credibility. What’s more, this can also help you encourage exclusivity too.
Really, there is no business who can’t make great use of social media marketing. Where you do need to be careful, however, is in choosing the right platforms. When it comes to formulating your B2B marketing strategy, you’re most likely going to want to pay the most attention to LinkedIn and Twitter. Although not for everyone, Instagram, TikTok and Facebook are also popular among businesses for marketing.
Public Relations (PR)
Like marketing, PR is a great way to build exposure for your brand. As your PR team, we are able to get you featured in the press, manage influencer marketing campaigns and secure appearances on TV, Radio and podcasts.
Like social media, PR can work for everyone, although not every business is going to find every element of this field lucrative. As a B2B company, you might struggle making use of influencer marketing, for example. When you have a professional PR team behind you, they are able to give guidance on the types of publications you should be targeting.
Search Engine Marketing (SEM)
There are two main types of SEM – search engine optimisation (SEO) and pay per click (PPC.) These techniques are used to generate more traffic to a website and is a great way to boost your authority.
SEO is a technique every business should be using and if you’re not, quite frankly, you’re missing out. There’s really no business this method can’t benefit. By working on your site health, you’ll soon get your business operating at a fuller capacity.
Contact Our Agency
As a multi-skilled team, VerriBerri can offer a fully integrated service to each and every one of our clients. Think of us as a one stop shop for all your marketing needs. We keep communication streamlined in addition to helping businesses create well-rounded campaigns.
At VerriBerri, we pride ourselves on our multi-award-winning status. With over 12 years of experience building and implementing B2B marketing strategies, you can count on us to get the job done. For more information on how we can help, get in touch by clicking here!