14 Jun B2B PR Agency: Getting the Most Out of Press Coverage
At VerriBerri, we are a multi-skilled, award-winning B2B PR agency. Day to day, we work alongside a huge variation of brands, helping them to develop a brighter future. Our portfolio spans the entire world, with specific experience within the UK, US, Asian and European markets. No matter who you are, what you provide or who you are targeting, we will work hard to develop a tailored strategy to suit you. If you’re after amazing results, you’ve come to the right place!
What Is PR?
Public relations, better known as PR, is a way of managing how the public perceive your brand. In your case, this is about forming a positive relationship with other businesses. PR can take place in the form of:
- Press releases
- Articles in publications (mainstream, local and industry-specific)
- Influencer collaborations
- Appearances on tv, radio or podcasts
Each of these approaches aims to bridge the gap between a business and its potential consumers. First impressions matter and it is vital you take steps to ensure all encounters with your band are positive ones.
Why Should I Implement PR?
There are countless reasons as to why public relations should be at the centre of your marketing strategy. Here are a just a few examples of how PR can add value to your business:
- Better visibility and recognition: The more places you appear, the more people will remember you.
- Improved brand image: When popular publications are willing to promote you, this reflects positively on your image. Moreover, PR is often emotive and delves deeper than the surface layer of your brand, making you more relatable.
- Boosts your ranking on Google: High-quality back links make you appear more credible to search engines. This builds trust, leading to an improved ranking on the SERP. You can read more about this here.
- Puts you a step ahead of competitors: As humans, we usually stick to what we know and is comfortable. Even for B2B organisations, having a well-known name can make all the difference. The more people become familiar with you, the higher your chances are of becoming a market leader.
- Lead generation: Each of the above points will lead to higher sale conversion, providing you have a strong team behind you, of course.
What Does an Agency Do?
As a B2B PR agency, it is our job to create and distribute materials to encourage and support these opportunities. This may include writing pitches to journalists and, in a lot of cases, writing the actual article itself too. We also bring a whole host of valuable contacts to the table and offer on-going support and management for these projects.
What To Do Now You’ve Gained Coverage
Without any B2B PR agency, media coverage can be tricky to secure, let alone it being expensive. If you are working with an agency, however, you’re still going to want to get the most for your money. Gaining a lead isn’t the end of the road. There are plenty of things you can do next to extend your ROI. For example:
Thank Journalists Publicly
A thank you goes a long way, and this includes thanking journalists for working with you. As much as you may have helped them, they have also helped you. Not only does this aid you in building a positive image, but it also has the potential to lead to other opportunities in the future. People talk. Showing that you are grateful for coverage creates a good name for your company among the community.
Share It on Social Media (and pin it!)
Knowing what to share on social media is difficult at the best of times. When it comes to PR, securing new leads or collaborating with influencers gives you something worthwhile to talk about. Further, this will also drive more traffic to the source, and then onto your website.
Include It in Your Next Newsletter
Not every business uses newsletters but if you do, this can be a great opportunity to shout about your successes! When targeting a B2B audience, you need to stand out as the best of the best. Sharing press coverage will help you to build credibility.
Add It to Your Website
Similar to the above, adding this coverage to your website will also help you to stand out as elite. Websites are often the first interaction a customer will have with your business and it’s important that their experience is positive. Providing you are able to ‘wow’ from the get-go, this will put you in good stead for the future.
When it comes to working with journalists, believe us, it’s no walk in the park. Although PR is incredibly lucrative, you certainly have to work hard in order to gain valuable coverage.
Leads are often lost through no fault of your PR team. Unfortunately, this is just how the industry tends to work. When this does happen, however, it is typically the client who loses out.
At VerriBerri, we think differently. No business should have to pay for leads that never materialise. Instead, we put our guarantee in place to protect you when this happens. We will always endeavour to replace these with opportunities that are bigger and better!
What’s more, we won’t sell you a lie. Our B2B PR agency have been doing what we do for over 12 years. This means that we are well aware of our capabilities, allowing us to set targets that are achievable. Don’t get me wrong, we’re all for pushing ourselves but we won’t promise the Earth and then not deliver. That just isn’t our style.
Get In Touch with Our PR Team
The bottom line is, no professional would ever recommend going it alone when it comes to PR. Not only is this a very time-consuming task, but it also takes good connections to gain any traction. If this is something you are serious about pursuing, you’re going to need a B2B PR agency.Interested in knowing more about our PR team and working with us? Get in touch! You can reach us by clicking here.