16 Jul Baby PR Company
Why do we need PR to market baby products?
We at VerriBerri love marketing baby products. In fact we love it so much that we started our very own dedicated baby PR company. It’s called VB Kids and we have a website – www.vbkidspr.co.uk. You can see some of our past projects and a few of the media companies we have had our work featured in. It’s great. We are very proud and think that you should check it out.
Being an office filled with parents, it is exciting for us to see the different products being brought to market. Keeping up to date with current trends is not just in our nature. It is our job. Plus we get to work with fun baby products. So let us help give your product the attention it deserves!
Why do we need to market baby products?
A question often asked is, ‘why do you even need to market baby products?’. Well, although we see babies everywhere, the market for baby products is one of the most competitive around. In 2018 there were 657,076 live births just in England and Wales. Each of these babies requires clothes, nappies, milk bottles, a cot, a pram, a car seat and a baby monitor to name just a fraction of the products required. This doesn’t even include anything to keep the baby occupied while you nap to catch up with lost sleep!
The market is flooded with an overwhelming choice of of products. This is because in essence the baby product market is a captive market. Over half a million new potential customers for your product are born every year and it is not like the adult product market. As an example, when an adult goes shopping for clothes, they probably don’t need new clothes. They just want something to spice up their existing wardrobe. The difference is that babies physically require new clothes. They grow out of them at an alarming rate and so there are a lot of companies vying for a piece of the pie. This means it can be hard to stand out from the crowd.
Who do we market to?
The parents. Definitely the parents. Even though the products are for the baby; the parents make all the decisions. So we market to them.
In the UK alone the market for baby clothes and footwear is worth almost £7.3 billion. Britons spent £225 million on prams alone last year. As we all know, babies have no money. This is the parents spending their money, so let’s take a look at the UK market in a bit more detail.
Couples are having children later in life. In 1976, 82% of 30 year old women had at least one child. Compare this with 2016. Where the figure is much lower at 52% of women having had at least one child at 30. This change could be attributed to many things. But the fact is that many women have made the choice to have children at a later age. From a marketing perspective this means that parents have much more disposable income available to spend on products for their baby.
It is also advantageous to market to parents during the pregnancy. Most parents will be aiming to have most of what they need ready before their due date. Obviously some products can wait. But as a new parent you never want to be caught without a substantial stockpile of nappies at the ready.
How do we reach them?
Marketing and PR! As previously mentioned, most parents will want to at least have an idea of what they want to buy during the pregnancy. The easiest and most effective way to do this is… the internet! Yes, once more the internet is the best way reach your potential customers. But exactly how? This is where our dedicated baby PR company VerriBerri can help.
We have extensive experience marketing baby products. We know that while print media still has its place, being featured by online media is crucial to the success of your product. Online articles have a longer lifespan and can be accessed by far larger audiences. Articles in magazines can be read once and put away, never to see the light of day again. That being said however, if your product can be featured in an editorial it is in essence free exposure. You are not paying for advertisements and therefore the audience that is reached has the perception that your product is more trustworthy. A great PR coup for your product.
Already being a leading baby PR company, we have many contacts in the media who we can use to leverage to promote your product. PR really does make the difference when promoting a product. We can also assist you with your social media strategy. Growing your presence to increase both traffic and engagement levels. On top of this we are also SEO specialists. Our team are experts at knowing when to use paid advertising. Couple this with ongoing investment in content and using analytics to improve customer retention on your website. We can help you rise through the search engine results pages to reach more customers.
See what we can do for you
At VerriBerri we love working with you to make a bespoke solution for your marketing and PR requirements. Hearing you speak about your product means we can work with you to understand your needs. We will then work with you to tailor a unique plan that works for your business. We also guarantee results. If we say we can achieve something we mean it. Going above and beyond your expectations is just one of the reasons that we are an award winning baby PR company.
So contact us today at 01376 386 850 to see what we can do for you. Our marketing and PR team are available to help you achieve your goals. Also we get to have fun with your baby products.