5 things to look for on your hunt for the best digital marketing agency

Inbound marketing strategy on mobile

5 things to look for on your hunt for the best digital marketing agency

When it comes to investing in your strategy, it’s important that you’re able to work alongside the best digital marketing agency. This being said, knowing what to look out for is easier said than done. Later, we’ll discuss the key characteristics of a top agency. In the meantime, however, allow us to introduce ourselves!

Based near Chelmsford, Essex, VerriBerri is an integrated marketing firm who have been offering support to brands since 2009. Over the last 13 years, we have been fortunate enough to collaborate with some amazing organisations to produce innovative campaigns. Our portfolio covers a wide range of projects for brands in almost every sector. What’s more, we also serve businesses globally, giving us a detailed insight into almost every market.

Keen to know more about the work we do and our tips for finding the best digital marketing agency? Keep reading!

What is marketing?

marketing agency Essex team laughing with dog

If marketing isn’t something your business has invested in previously, you’re probably wondering how this process works. In short, marketing is a way for businesses to look at the ways they are communicating with their consumers. This is a promotional technique that has some similarities to advertisement, however marketing is typically far more subtle and organic.

When it comes to building your marketing strategy, there are lots of different techniques you may choose to invest in. These include…

  • Social media marketing 
  • Search engine optimisation (SEO)
  • Pay per click (PPC)
  • Content marketing 
  • Events
  • Influencer and affiliate marketing 

Beyond the services mentioned above, the team here at VerriBerri are also specialists in graphic design, website development, and public relations too!

Why is marketing so important?

There are a multitude of reasons as to why businesses need to be investing in their marketing. Unlike advertising, this method of promotion brings with it many advantages beyond just making sales. A strong strategy will help you to…

  • Improve your reputation
  • Generate positive word of mouth
  • Build trust and credibility
  • Separate yourselves from your competitors
  • Reach new markets, as well as existing ones

What to look out for when searching for a digital marketing agency

Communication

When you work with an outside firm of any kind it’s important you have trust. When you work with a marketing agency in particular, however, you need to be comfortable handing over an element of complete control. With this in mind, communication and honesty are key things to look out for when on the hunt for the best digital marketing agency. 

Communication is a key element of any successful business relationship. At VerriBerri, we appreciate that working with another brand to deliver your marketing can seem daunting. With this in mind, we are always aspiring to improve communication where we can. With this, we produce reports for each of our clients monthly. These detail our goals for the next month, in addition to what we have achieved so far. Further, we’re always available on the phone and are always open to using platforms such as WhatsApp and Trello where needed.

Flexibility

If the past 24 months have taught us anything, it’s the importance of adaptability. The pandemic threw many of us business owners into a situation we’ve never been in before and just like that, we were all required to think on our feet. 

Whilst creating a strategy is an important part of the marketing process, it’s important that you don’t get too caught up following this to a T. Just like most things, an element of flexibility is required, and your marketing agency should be open to this where possible. This is especially important given the current climate. 

Creativity and experience

team at Sony

It goes without saying but the team you choose to work with needs to be bursting at the seams with creativity. This is a key characteristic thing to look out for on your hunt for the best digital marketing agency. What’s more, they should also have a good level of experience too. Take a look at the work an agency has done previously before committing. It can also be useful to look at their own marketing. This is a good way to determine whether they are as good as they say they are. 

When you choose to work with us, you benefit from a team of imaginative and diverse individuals. At VerriBerri, we have worked long and hard to create an environment where everyone feels welcome to share their ideas. This has led to greater synergy for our clients, allowing us to deliver completely unique campaigns.

Fair contract terms

When you enter into an agreement with a marketing firm, a contract is inevitable. Regardless, it’s important that you’re able to settle on an agreement that all parties are happy with.

Throughout the years, we have seen many businesses caught out by long fixed-term agreements. When you work with VerriBerri, however, we can offer better elasticity with our 6-month contracts. As we touched on earlier, the past few years have been unpredictable, highlighting the importance of having this added flexibility. 

Diverse 

Last but by no means least, you need to be looking out for diversity. Look for agencies that have experience within lots of different niches. Furthermore, it also pays to look for a firm who specialise in multiple areas of the marketing landscape too. 

At VerriBerri, we are a multi-service agency, providing support to our clients within a range of areas. These include (but aren’t limited to) social media, search engine marketing, public relations, graphic design, and event management. By working with an integrated agency on the delivery of your strategy, you benefit from well-rounded campaigns. What’s more, should you wish to adapt the allocation of your budget, where possible, we are more than happy to accommodate this.

Contact VerriBerri today!

If you’re looking for the best digital marketing agency, look no further. Here at VerriBerri, we pride ourselves on our glowing reputation, positive client testimonials, and our multi-award-winning title. From wellbeing accolades right through to ‘Best Marketing & PR Agency’, you can be confident you’re in safe hands. 

To reach a member of our team, contact us today on 01376 386 850. Alternatively, for more ways to get in touch, just click here!