Our Blog

Marketing for caterers. VerriBerri are the perfect agency to work alongside your catering business, because we too work in the service industry. This means we understand the struggles you face and how we can help you overcome them. We are a personable company who utilise our expertise to grow your profile. Why...

Marketing for boutiques. When you pick up any magazine or newspaper, you will see a mention of clothing. It could be a paid ad or a style segment. Long story short, fashion is always going to be in the mainstream media. Boutiques can use this to their advantage through PR. Fashion...

As a wedding venue owner, you must position yourself in the forefront of the public’s mind. With weddings a once in a lifetime opportunity; people will take an incredibly long time comparing venues and critiquing every aspect. Of course, there’s a lot you can do to make sure your establishment...

How much should my marketing budget be? The average marketing budget is a minimum 10% of a companies turnover. Marketing budget, the age-old question of how much. Yesterday I was having a conversation with a member of my family who is setting up his own business and it turned to budgets. I...

Two things our Instagram marketing agency hear regularly. ‘I don’t think it really works for our audience’. ‘My business doesn’t need Instagram.’ These are just some of the responses we receive when asking to add Instagram to a business’s social media marketing strategy. While Instagram is over looked by many businesses,...

Instagram is not just a place where millennials go to post food pictures. There’s real money changing hands; influenced by the power of the social media platform. As a result of this, Instagram now has the ability to promote and sell products; moving closer to becoming a full ecommerce site. So...

Marketing for Bars can be difficult. Bars are more fashionable now than ever before. You will find plenty of people saying they are more of a ‘bar’ person than a ‘club’ person.  The success of reality TV shows like TOWIE and Made In Chelsea contribute to this new wave. One thing’s for sure,...

Converting sales. When we are marketing a product or service we need to be acutely aware of the emotions behind a purchase. This is a make or break situation where knowledge is power, you can never know enough about your potential customers. So how do you use this to your advantage?...

Marketing agency for clubs and bars. With thousands of venues around the UK, it can be difficult to make your business stand out. Our marketing team believes that the difference between standing out and blending into the crowd is good PR! But how exactly can public relations help your club or...

We see an astonishing number of people who have thrown themselves head first into marketing their business without identifying who their target audience are. When they do not see results they immediately decide that ‘marketing doesn’t work’ and as such disregard the entire industry as useless. The truth is they...