16 Jul Brand Management Agency
At VerriBerri, we are a specialist brand management agency, aiding businesses with their marketing strategies. Our work helps to put organisations on the map, allowing them to thrive in oversaturated markets.
Our workforce is split into multiple different departments covering each specialist area of marketing. Within these smaller teams are passionate, talented, and creative beings, ready to hit the ground running with any project. During our 12 years in the industry, we have been able to build an impressive portfolio. This features brands in all different sectors, from all over the world. If you’re looking for an established and knowledgeable agency to manage your campaigns, we’re here to help!
What Is a Brand Management Agency?
As brand managers, one of our first tasks is looking at how the current land lies. By this, we mean looking into how your business is currently perceived by the public, and how we can improve this. It is our job to ask questions such as ‘how would you like people to feel when they see your product/service?’ Once we have established a target, we then make this happen. As time goes on, our tactics then switch again to maintaining the positive image we have constructed.
Why Do I Need Brand Management?
Someone’s first impression of your brand is always going to shape the relationship they have with you. If you get off on the wrong foot, this can be damaging. When it comes to brand management, we can help you to ensure that every encounter with your business is a positive one, driving customer loyalty and lead generation.
The bottom line is, in order to be seen these days, you need to establish yourself as a credible and elite brand. If this is something you’re trying to achieve, brand management is certainly the way to go!
Getting Your Branding Right
Every good marketing campaign needs to begin with strong foundations. Afterall, you can’t expect people to know who you are if you don’t even know yourself. Branding is a vital clog in every business’s success, and if this is an area you’ve historically neglected, you could be in trouble.
At VerriBerri, we are able to provide branding or rebranding services for organisations of all shapes and sizes. If this is something you are in need of, we can work with you to create a design that you’re happy with. Further, an image that best reflects your company’s core values and beliefs.
Press Opportunities and Managing Crisis
Being featured in well-known publications is one of the easiest ways to get your name out there. Providing your PR team chooses these opportunities carefully, positive press should give you a platform to reach your already existing customers. Moreover, it should also give you access to new markets too. What more could you want?!
Unfortunately, although press can be a wonderful thing, journalists also have the power to debilitate your company. All it takes is one negative news story, and your reputation is tarnished, sometimes beyond repair. As PR specialists, our job goes much further than just seeking opportunities for your brand. In addition, it is also our job to create the actual content itself and protect your organisation in a crisis. Having us on your side offers better security, should you find yourselves in hot water.
Building a Strong Online Presence
As of January 2021, 77.9% of the UK’s population were actively using social media and this figure is only set to rise. Social media is a great place to offer a personal touch to your brand. It can also be used for establishing credibility and positioning yourself as an elite. The 4 most popular platforms for businesses are LinkedIn, Facebook, Twitter and Instagram.
Our brand management agency is home to an entire department covering social media for our clients. Day to day, they are responsible for creating captivating content, in addition to improving engagement and growing your following. When you work with VerriBerri, we always aim to produce a diverse range of content, including photos, videos, and graphics.
Driving Traffic Organically
An organic approach to search engine optimisation is always the preferred route amongst professionals. This is simply because it offers far better long-term strategy than non-organic alternatives. SEO is, however, easily one of the hardest and most technical areas of marketing, making it near impossible to attempt as an amateur. If this is the case for you, you’re going to need a professional team on hand to offer support.
Do I Need a Brand Management Agency?
There are a number of reasons as to why a business may require a brand management agency, the first being contacts. Marketing is a lot about who you know. Trying to get anywhere without already established relationships is like trying to get blood out of a stone. It just isn’t going to work. By working with a professional team, however, this isn’t something you need to ever worry about. At VerriBerri, we have spent years network nurturing, giving our clients access to exclusive opportunities.
In addition, outsourcing to a professional team means you also benefit from years of experience and skill. We can assure you; marketing is far harder than it may seem from the outside looking in. Not only are many areas very technical, but you also need a good eye for detail and design. If these are characteristics you or your team lack, you’re going to struggle.
Working with VerriBerri
If brand management is something you would like to know more about, our team would be more than happy to chat! To discuss your free consultation, just click here!