09 Jul Branding Specialists: Creating the Perfect Image for Your Business
At VerriBerri, we have been branding specialists for over a decade. Our philosophy is simple – how can you expect someone else to recognise your business if you don’t even recognise it yourself?
During our 12 years, we have been fortunate enough to work alongside some fantastic brands. Our portfolio spans a wide scope of businesses, from restaurant chains and perfume companies, right the way through to B2B organisations. What’s more, we have taken on branding tasks for firms all over the world, particularly within the UK, US, Europe, and Asia. Our extensive experience combined with our outstanding reputation makes us the perfect agency to help you with your next project. Whether you’re starting from scratch or simply looking for a revamp, you’ve come to the right place!
What Is Branding?
What is branding, you ask? Branding forms the entire identity of a business. From its logo and tagline, right the way down to its key colours, typography, and tone of voice. This is what makes you recognisable and more importantly, unforgettable.
The image you construct for your business plays a huge part in a consumers purchasing decision. Further, this is also what sets you apart from your competitors. In other words, branding has the power to make or break your business, so don’t take it for granted!
The Benefits of Good Branding
- Individuality: Your branding is the first encounter someone has with your brand, so it needs to hit the spot. Providing your image is unique, this is going to spark flair and individuality, making you more attractive to potential customers.
- Credibility: When purchasing a product/service from anyone, you want to know that you’re getting value for money. Moreover, that that organisation knows what they are doing. Branding helps to make you look more professional, helping customers to feel at ease when purchasing your product.
- Trust: In order to go far, your target audience need to be able to trust you. What else is going to sway them from the brands they already know?
- Establishment: Good branding helps you to establish your place within the market. When well executed, this can even help you to get ahead of your fellow competitors and well on your way to becoming a market leader.
What We Do as Branding Specialists
From the outside looking in, it can be easy to underestimate the work that goes into branding. In reality, however, this process is far from easy.
To give you a better idea as to what we do as branding specialists, lets break the process down…
Step 1: Creating the Vision
Step 1 is all about creating the vision. This is where we really get to know the organisation we are working with and what is important to them. It’s here that we establish what makes you different and how we can best deliver what you’re offering. What’s more, we can also use this time to gain a better understanding of where you are currently vs where you would like to be.
Step 2: Research
Research is a critical part of every project, and the buck doesn’t stop when it comes to design. After learning more about you as a brand, we then need to spend time studying your competitors. In order to be successful, you need to stand out. Unless you achieve individuality, you run the risk of the lines becoming blurred between you and others in your market. By carrying out intensive research on your competitors, we are able to develop a design that is completely unique to you.
Step 3: Creation
Finally, we get to the actual design itself. It’s here that we create your new logo and tagline and choose your key colours and typography. Every branding project typically has a few edits before being complete so this process can take a few weeks.
As part of the package, our branding specialists will also put together branding guidelines for your organisation. This document presents the finer details about your design, from precise logo sizes to exact fonts. Further, it also includes more information surrounding your key colours and the different variations of your logo. The idea here is that anyone should be able to pick up your brand guidelines and develop a good understanding of who you are as a company.
What Comes Next?
Now you have your branding in check, it’s vital you keep this uniform. Next steps include applying your new image to your marketing materials. Whether it be your banner on social media, an infographic or an email campaign, your branding needs to stay consistent. Don’t forget to modify your website too!
What’s more, as time goes on, it’s important you continue to articulate your voice throughout everything you do. Stick to the same core beliefs, values, and tone. This will help you to remain recognisable.
What Else Can VerriBerri Help With?
The team here at VerriBerri are multi-skilled. Not only are we design experts, but we also have separate departments dedicated to delivering a range of other marketing techniques too. We cover everything you could ever need, no matter where your business is in its lifecycle.
Below is a non-extensive list of our services:
- Branding/Rebranding (Obviously!)
- Website Development
- Event Management
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM) and Management
- Public Relations (PR) and Crisis Communications
Get In Touch Today!
Want to know more about the branding specialists here at VerriBerri? The design team are a dedicated and creative bunch and love nothing more than getting their teeth stuck into new projects. It’s simple – if you’re passionate about making your business a success, we are too!
Typically, we’d normally invite prospective clients in for a face-to-face meeting. In light of the recent and ongoing pandemic, however, we are focussed on doing our bit to stop the spread. This doesn’t mean we aren’t always available virtually, however! To get in touch with the VerriBerri team, just click here! You can also call us today on 01376 386 850!