29 Mar Business Development Agency in Essex
Business Development Agency: How to Keep Developing Amidst a Global Pandemic.
If you own your own business, you don’t need me to tell you just how difficult it can be. Working around the clock and putting in endless amounts of effort is what we do to stay afloat. Despite this taking a toll on us mentally, we do it simply because our companies are our babies. Without them, we wouldn’t know what to do with ourselves. Naturally, we want to nurture the things we love and care about. In order to do this, however, it’s important we keep developing.
Keeping your business moving forward is an extremely difficult task to conquer. Especially amidst a global pandemic. Financial times are tough and the recession is far from over. With COVID-19 still lingering in the air (literally) and Brexit finally going through, things may be getting even harder for your brand. This is where our business development agency can step in to take the brunt of it.
At VerriBerri, it’s our job to help our clients excel and has been for over a decade. The scope of industries we have worked across is vast and there really isn’t anything we can’t tackle. From marketing to PR and even internal communications, we’re well geared to help your business evolve.
Why It’s Important to Keep Developing
Change can be scary. Despite this, moving forward is always necessary and the reason for this is simple. Without development, your business will become stagnant. Without growth, other companies will quickly take over.
Allowing your business to fade into the background isn’t an option. Do this and you’re certainly likely to lose motivation amongst your workforce. If people work for a company that is continually improving, this can be exciting. Especially if they’re satisfied by their work environment. If you take this away, the work your staff complete will slowly become lack-lustre and employee turnover will start to rise. This is an unwarranted and damaging cost to you. Evolution of your business simply helps your company to stay stable and at the forefront of your industry.
Although vintage has become a recent spiralling trend, companies that are modern are who are likely to succeed. If your branding is tired, it’s likely this won’t catch the attention of your target audience. If your SEO is lacking, people won’t find you. Development allows you to always stay one step ahead of your competitors and keeps your business thriving.
Keeping Communication Fluid
An area we often see businesses lacking in is internal communications. If you’re unfamiliar with this term, it simply refers to a company’s actions to keeping communication fluid within their team. In other words, making sure every member is on the same page.
Unless people are vividly aware of your brand ethos and targets going forward, how are they supposed to know how to best support you through their work? Keeping this transparent is a big motivational factor for staff. If you’re able to be upfront with them regarding the business, they’re likely to feel far more trusted. This is great for morale and you’ll soon notice your employees valuing their jobs far more.
One of the key ways to keep everyone in the loop is through the documentation you send out. For instance, a company newsletter. If your company is particularly big, sending out a weekly or monthly newsletter could be a pivotal point for you. This will help your staff to feel more connected and valued. Similarly, other forms include white papers and brand identity briefs to name a few.
If you need assistance with this area of internal communications (or any other area we excel in) our business development agency would be happy to help. We have worked with many brands previously and seen them flourish from our hard work.
Reaching Your Audience
As well as working on keeping your communication channels clear with your staff, you also need to make sure you’re doing the same with your audience. This goes for both B2B and B2C companies. One of the easiest ways to do this is through your marketing strategy.
Marketing is all about bridging the gap between a company and its target market. This can be through various different methods including:
- Public Relations (PR)
- Social Media Management
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC)
- Event Management
- Graphic and Website Design
Why is it important?
As you can see from the above, marketing is an extensive area and one that is difficult to navigate. Knowing where you should start is not easy however wasting time is not a viable option either. Not every marketing technique will bring you the ROI you need. If you’re keen to get your strategy hitting the spot first time, you should really consider seeking advice from a business development agency. Our marketing firm are more than capable of putting together a bespoke package for you. No matter your business, industry or budget, it’s our job to pinpoint where your time is best spent and implement this for you.
Marketing is important simply because it improves a brands visibility. With the invention of the internet came a flood of variety when it comes to purchasing both goods or services. Setting up a business in modern day is far easier than it once was. As humans, this wide range of options has meant we become sceptical of many brands. As such, we are used to sticking to what we know or have at least heard of. If your company is currently slipping under the radar, you’re likely to remain undiscovered by most. Marketing is all about stopping this from happening and promoting your business to the right target market.
On top of this, marketing really helps to solidify your reputation. SEO will help to improve the end user experience on your website. Similarly, graphic design, social media and PR will help to humanise your brand and make you more memorable. Showcasing your talent along the way. Meanwhile, social media platforms such as LinkedIn can be great for outreach. Networking with other companies you think may need your help is a great way to bring in more business if you’re a B2B company.
Contact the Team
If growing your business is something you require help with in 2021, why not consider on boarding a business development agency? Customer service is at the heart of what we do. With this in mind, we’re always working hard to go above and beyond your expectations to bring your visions to life. Along our journey to 12 years of service, we have even won multiple awards. We hope this is testament to our credibility.
In usual times, we’d prefer to invite our clients into the office for a friendly chat. Of course, whilst this is not possible currently, we’re always up for a chinwag over Zoom. If you’d like to learn more about what we can do for you, why not get in touch? Click here to be redirected to our contact page.