Small business marketing agency: Establishing yourself within your market

How to implement a successful PR campaign

Small business marketing agency: Establishing yourself within your market

As a start-up, funds are often limited, and when it comes to finding a small business marketing agency, there’s no room for error. Finding the right firm to work alongside your team is vital if you want everything to run smoothly. And who doesn’t want that?!

It doesn’t take a genius to work out that small businesses were some of the hardest hit organisations by the pandemic. The team here at VerriBerri are extremely passionate about helping struggling brands to get back on their feet. Does your company look different after COVID? We’ve got your back!

What marketing can do for small businesses

As a start-up, investing in your strategy could just be the best thing you ever do. Marketing is a great way to start a conversation with your audience, helping you to make some noise within your industry. Competition is rife in most markets and if this is the case for you, you’re going to want as much exposure as you can get. Not taking advantage of these methods could shorten your brands lifespan significantly. 

In addition to building visibility, marketing also helps you to encourage familiarity too. Humans are creatures of habit and typically, we often prefer sticking to the brands we already know. This has become even more important since the internet opened us up to so many illicit scams online. The likes of PR and social media are great ways to make sure your business is radiating credibility, in addition to building trust.

The truth is, marketing adds value in lots of different ways, from generating word of mouth, right the way through to building loyalty. With so many other organisations investing their time into this area, quite frankly, you can’t afford to sit back and do nothing.

Public relations

PR is an extremely broad area covering everything from press and crisis management, right the way through to influencer marketing. Each technique that falls under this umbrella is an effective way to improve how the public perceive your brand, so it’s important you make your efforts count.

marketing for businesses

If we’re being completely honest, PR is something you’re most likely going to need a helping hand with. To be featured in any well-known publications, you need to have connections. Similarly, to form a well-rounded influencer marketing campaign, you need to know who to target. Although the upfront costs of a PR team may be a bitter pill to swallow, this could just end up saving you money in the long run. It will certainly generate you the ROI you deserve too! Choosing the wrong content creator to promote your brand can be detrimental. Similarly, speaking directly with journalists can be costly. When you work with a small business marketing agency, we can take the burden of this off your shoulders!

Social media

The power of social media is indisputable and when it comes to marketing, many of you will find this method incredibly effective. Providing you have time to dedicate to creating content, you can also cut costs here by taking care of this yourself. 

All too often we see companies falling into the trap of thinking they need to be everywhere all at once. In actual fact, you only need to be where your customers are, otherwise you may as well be speaking to an empty room. When you work with a small business marketing agency, you benefit from our expert knowledge. We can help you identify the best platforms, generate content that is captivating and engage with your audience.  

Search engine marketing

Moving onto one of the tricker areas of marketing, we then come to SEO and PPC. Given its technical nature, it’s never advisable for organisations to implement search engine marketing on their own accord. This is a highly skilled area and there’s lots that can go wrong, so it really does pay to get professionals involved.

Despite the in-direct costs, search engine marketing can be incredibly lucrative. As a small business marketing agency, we can advise on the best route for you. Whether you choose SEO and PPC, our experts will assist with the implementation and management of these projects on your behalf. 

What makes us stand out

Marketing can be costly, especially if you don’t quite know where to look or what you need. With lots of agencies eager to use your lack of knowledge to upsell, it can be difficult to know who to trust. At VerriBerri, we pride ourselves on our transparency and integrity. We’re never afraid to say when we don’t think an idea is going to work, for example. Additionally, we’re extremely aware of our capabilities and will only set goals that we are confident we can hit. Don’t get us wrong, we’re all for being ambitious, but not at the cost of customer satisfaction.

PR and marketing agency Essex

At VerriBerri, we help businesses of all shapes and sizes, regardless of where they are in their lifecycle. We recognise that no company is the same and shouldn’t be treated as such. It’s for this reason that we keep our packages completely flexible, allowing us to adapt our work to suit your budgets. What’s more, when you work with us, you can be rest assured you’re not going to get stung by hefty city price tags. Being based in Essex, we can keep our costs low, passing our saving onto you.

Furthermore, as an integrated small business marketing agency firm, we can offer support with your every marketing need, all under one roof. Think of us as a one stop shop! We have specialists covering each area of the landscape, from social media and PR, right the way through to design, events, and SEO. Moreover, should you only wish to use us as a consultancy, we’re open to this too! Helping you to keep costs low.

Contact our small business marketing agency

Want to know more about our fantastic team and how our small business marketing agency can help? We’d love to chat! To schedule in a call and receive your free proposal, get in touch with us today on 01376 386 850. You can also click here!