07 Sep Business social media agency
Excellent business social media is pivotal to anyone’s online marketing strategy. If managed well it will deliver noticeable results by improving your awareness, customer engagement and sales. However, if it’s handled poorly it will prove detrimental to your company’s reputation.
The following steps should ensure that it is a success:
Who’s using your corporate social media account?
You should be clear on the person responsible for posting and responding to enquiries, as this can avoid confusion and ensure that content is posted on a regular basis. Are they aware of the protocols and procedures in place for replying to an enquiry? Do they know what the response time should be? All of this is vital when it comes to maintaining a high level of customer service. With the assistance of a business social media marketing agency, you will be able to keep on top your account more easily.
Why should you set a clear goal?
No business should create a social media account without being clear on their desired outcomes first. Do you know what you want to get out of this? In a B2B environment, your focus may be on adding value to existing customers, by answering any queries they may have at a rapid rate. Alternatively, you may look to use social media as a way of promoting a product. Engaging with local clients and offering them an exclusive deal can help improve your marketing.
What to post and not to post?
Good content gets you good results. As important as is to respond quickly to customer enquiries, it’s worth taking an extra moment to check your reply before sending it out. A response with mistakes can go viral for all of the wrong reasons. In turn, this can reflect badly on you and your marketing. Likewise, when you’re posting a status, you should keep an eye out for trending topics as this may mean that more people see it, thus increasing your awareness.
Talking About Your Products Too Much
Don’t assume that social media is only used for advertising your products or services. Even if you know that customers would die for your products, endless sales pitches and hyping yourself up will only irritate people, meaning that they will eventually unfollow you.
While some people may follow you to learn about the services you provide, you have to give them to keep coming back to your social media channel. You need to appreciate that social media is about relationships. So, you should concentrate on building a rapport with your customers, not promoting your products.
Posting Too Regularly
Okay, so your content is amazing but you’re still not getting any engagement – you may be posting too much! Unfortunately, if you churn out excessive amounts of content, your audience will feel flooded with information and get annoyed. Instead of posting all in one go, spread your content out.
Not Posting Enough
On the other end of the scale, there are people who do not post enough on their social media channels. Most businesses start up a profile and post a few articles and photos, expecting that this will be enough to interest people. However, content for social media requires lots of planning and strategies to help your customers to engage. If you don’t have the time to think about what you’re posting, maybe it’s time to look into employing the services of a business social media agency.
Poor Customer Service
One thing companies often fail to do when posting on social media is respond to users on their page. While you may have just missed it, or you simply don’t have the time to respond to several replies; leaving the messages will have your audience feeling devalued and ignored. If they are so dissatisfied by your customer service, they may even write a bad review of your service, which can be detrimental to your business.
Poor Grammar and Spelling
This is so important we are going to put it twice. Always double-check your posts for spelling and grammar errors before you post them online. If you have too many errors on your channels, it comes across to the audience that you are not professional. Alongside this, the audience may see this as a lack of care to proofread your content, meaning they could mock you online.
Example social media platform tips – Twitter
It isn’t unusual for a business Twitter account to trudge along and attract the limited amount of likes and retweets. After all, how likely are you to follow a brand that do nothing but talk about themselves? Let’s be honest, in any situation that’s boring.
It is important to note that not everyone needs a Twitter. In some cases it really might not be the best portal for your marketing.
So how do you jazz up your Twitter?
- Be more casual. Work on a rough ratio of 60/40 with the minority being business tweets. Use your remaining 60% to talk about what your audience want to hear, they are following you for a reason so they are obviously keen to hear what is going on in your industry. You can fill your 60% with light-hearted photographs that show your team ‘behind the scenes’ tweets from business leaders and join in with trending hashtags (amongst other ideas.)
- Keep it informal. Twitter allows you the opportunity to be yourself and show the personality behind the brand. People buy from people so take this opportunity to make that work for you.
- Don’t concentrate on follower totals. As exciting as it might be to hit the cool million it’s all about engagement. If you have 1000 users but only one of them are giving you any attention that’s simply no good and will make your brand look like you have no idea what you are doing. If you have 100 followers and 10 of them engage with you your overall results will be enhanced. It’s always better to have 10% of something than 100% of nothing.
- Post images. A feed gets boring fast if it’s dominated by text. Make sure you put images and gifs in there where you can to increase engagement. Statistically tweets with visual references get over 130% more likes and shares.
This is of course just an overview and gaining a Twitter following that will convert into sales requires more in-depth attention.
We have a team of highly skilled social media marketing experts; who will manage your social media accounts and maintain your brand’s reputation on the platforms.
If you would like to learn more about how to make socials work for you; please get in touch with our business social media marketing agency for advice with no strings attached.