It’s always best to learn from your mistakes, especially in PR! With this in mind, our Essex PR team reveals the biggest industry blunders and the lessons we can learn from them. The customer is always right. In 2013, active wear company Lululemon Athletica received a number of complaints that their new yoga pants were … Read moreLessons we can learn from PR mistakes
This month, our marketing and PR agency in Essex was nominated for the 2019 Employer of the Year award, as part of the SME National Business awards. Founded in a renovated garage in her house, Sarah Kauter has developed VerriBerri into a full-service marketing and PR agency in Essex; servicing clients worldwide. Through outstanding professionalism … Read moreVerriBerri is a finalist for ‘Employer Of The Year’ award
Many brands and influencers see the number of likes they receive from a post as a marker of their social media marketing campaigns success. However, that could all be about to change. This year Instagram announced it was running a test that would hide the total number of likes and video views its users in … Read moreSocial Media Marketing: What Hiding Likes Means For Brands
Millennials are the largest generation to date, with 35% set to make up the global workforce by 2020. Unlike previous generations, Millennials have grown up both tech savvy and sceptical of business motives; making it incredibly difficult for brands to connect with them. With this in mind, our Essex PR agency VerriBerri reveals our top three … Read moreHow Brands Connect With Millennials
A common question we hear at VerriBerri is ‘how will outsourcing graphic design benefit my business?’While large companies often have in-house designers to help with their promotional materials, many small businesses find it much more cost effective to outsource to a graphic design agency. At VerriBerri, Graphic Design Agency Chelmsford, we provide a variety of … Read moreWhy You Should Outsource To A Graphic Design Agency
With the end of the year in sight, now is a great time to look back and reflect on what your business has been doing and find ways to improve your social media marketing strategy. The past year has seen some big changes to the way brands are marketing themselves on social media. As a … Read moreSocial Media Marketing: What’s Changed in 2019?
With David Attenborough challenging world leaders to address climate change and plastic use at an all-time high, it’s no surprise that brands are becoming more sustainable. As 88% of consumers demand brands to make a difference to the world; companies are now showcasing their sustainability efforts in their marketing campaigns to help ease the concerns of troubled … Read moreWhy Sustainability Is the New Marketing Trend
The summer of love is finally over, which means many engaged couples are now excitedly looking to plan their upcoming wedding. For most people, securing the wedding venue in advance, is at the top of the list. Marketing your wedding venue can be challenging, especially when trying to stand out from your competitors. Thanks to … Read moreTop Tips for Marketing Your Wedding Venue
Videos are now the biggest form of content marketing, with 71% of consumers watching more online videos than ever before; according to HubSpot. Videos are now used in a variety of ways to help promote a brands product or services, while building a relationship with customers. If you’re looking to improve your overall marketing strategy, video content … Read moreHow Videos Can Improve Your Content Marketing Strategy
Outsourcing the promotion of your business to a digital PR agency is one of the most effective ways to raise awareness of your brand. The main difficulty is finding the right PR agency for you. You will want to ensure they have experience in your industry; are a trustworthy team and great communicators. With this … Read moreThree Signs It’s Time For A New PR Agency