Millennials are the largest generation to date, with 35% set to make up the global workforce by 2020. Unlike previous generations, Millennials have grown up both tech savvy and sceptical of business motives; making it incredibly difficult for brands to connect with them. With this in mind, our Essex PR agency VerriBerri reveals our top three … Read moreHow Brands Connect With Millennials
A common question we hear at VerriBerri is ‘how will outsourcing graphic design benefit my business?’While large companies often have in-house designers to help with their promotional materials, many small businesses find it much more cost effective to outsource to a graphic design agency. At VerriBerri, Graphic Design Agency Chelmsford, we provide a variety of … Read moreWhy You Should Outsource To A Graphic Design Agency
With the end of the year in sight, now is a great time to look back and reflect on what your business has been doing and find ways to improve your social media marketing strategy. The past year has seen some big changes to the way brands are marketing themselves on social media. As a … Read moreSocial Media Marketing: What’s Changed in 2019?
With David Attenborough challenging world leaders to address climate change and plastic use at an all-time high, it’s no surprise that brands are becoming more sustainable. As 88% of consumers demand brands to make a difference to the world; companies are now showcasing their sustainability efforts in their marketing campaigns to help ease the concerns of troubled … Read moreWhy Sustainability Is the New Marketing Trend
The summer of love is finally over, which means many engaged couples are now excitedly looking to plan their upcoming wedding. For most people, securing the wedding venue in advance, is at the top of the list. Marketing your wedding venue can be challenging, especially when trying to stand out from your competitors. Thanks to … Read moreTop Tips for Marketing Your Wedding Venue
Videos are now the biggest form of content marketing, with 71% of consumers watching more online videos than ever before; according to HubSpot. Videos are now used in a variety of ways to help promote a brands product or services, while building a relationship with customers. If you’re looking to improve your overall marketing strategy, video content … Read moreHow Videos Can Improve Your Content Marketing Strategy
Outsourcing the promotion of your business to a digital PR agency is one of the most effective ways to raise awareness of your brand. The main difficulty is finding the right PR agency for you. You will want to ensure they have experience in your industry; are a trustworthy team and great communicators. With this … Read moreThree Signs It’s Time For A New PR Agency
The last thing you think of when you think Boris Johnson is ‘PR Genius’. But believe us when we say the new Prime Minister knows exactly what he’s doing when it comes to public perception and handling a PR crisis. Here at Essex PR Agency, VerriBerri, we know that handling your public perception can be … Read moreThree PR Lessons We Can Learn From Boris Johnson
When it comes to business, your reputation is everything and when a PR crisis hits, how your company handles it can make or break your brand. Thanks to social media, your customers are now the judge, jury and executioner when your brand suffers a PR disaster. Even the smallest mistake can quickly snowball into a … Read moreEssex PR: How to Recover from a PR Disaster
As an Essex PR agency, we’re constantly asked the same question; why does PR matter. While it’s easy to say PR is good for getting brand exposure for your business, it’s far more complex than people first realise. According to the Chartered Institute for Public Relations, every brand depends on it’s reputation to survive. For … Read moreWhy PR Matters