A Guide To PR By Our Essex PR AgencyPR is such a detailed and broad-ranging discipline that it would be impossible to cover it exhaustively in anything shorter than a novel. By the same token, there are certain universal trends, traits and methodologies used within PR circles that are worth being...
Why is LGBTQ marketing so important? It’s no secret that the importance of equality is high on our agenda and should be on yours too! This means that as an agency we have to answer the following question; if full equality is the aim, why is LGBTQ marketing any different from...
Product Branding Tips From A Kids’ Marketing AgencyThere are few demographics where appealing branding is as essential as it is for kids. Kids see, they like, they want. There’s not much more of a thought process that goes on beyond that. This sort of simplicity presents both marketing challenges and opportunities...
A More Holistic Approach To Online Marketing In EssexSince the advent of the internet, digital marketers have traditionally furrowed their plough into one of several key marketing avenues. Advertising - pay-per-click online advertising (PPC); PR - securing exposure in publications; SEO – getting your brand seen higher up on the conventional...
Maximising Marketing For Sportswear BrandsSportswear is among the most marketable forms of branding out there. New, innovative sportswear technology is wheeled out faster than you can say “Nike Vaporfly Shoe Ban!”. It’s an industry which is virtually immune to market fluctuations, because people will always want to play sport, and people...
Why You Should Utilise Men’s Fashion Marketing AgencyWhen it comes to fashion, women are the dominant consumer. As a result, brands have invested lots of money and resources into understanding the needs of women’s clothing. On the other hand, the menswear market has been on the backseat for a long time....
Why Is PR For Fashion Brands So Important?The clothes speak for themselves, right? I mean if something looks good, it looks good! Oh, the naivety of the constructed reader, how sweet you are! No, unfortunately it takes more than just a good-looking item of clothing to be successful anymore. Gone are the...
How A Vegan Marketing Agency Sees The Global Climate CrisisAs with any trend that has grown momentum throughout history, it has to start somewhere. It isn’t just born, instantly taking the world by storm. A trend requires trendsetters. Veganism as a lifestyle choice has actually been around for quite a while now; as far back...
What is “Digital Marketing”? It’s a buzz word, and a buzz kill. But it shouldn’t be that way. The world of digital marketing is fascinating and ever evolving. There are many, many, categories that are encompassed within the term “digital marketing”. It covers everything from social media and website creation,...
A UK Restaurant Marketing Agency Will Cook Up A Storm During And After COVID-19It’s one of life’s great pleasures. Going out for a meal with friends, family and everyone in-between. Unfortunately, thanks to a whole host of reasons, it’s much more difficult to bring business through your restaurant’s doors than in previous years. The...