If you type ‘babymoon’ into Instagram, you’ll find hundreds of beautiful mums to be advertising pregnancy retreats across the world. Last year, 16% of expectant parents went on a last minute get away, with a further 28% planning one in the future; the number expecting to rise in 2019. If you own or manage a … Read moreKids PR: Why Your Pregnancy Retreat Needs PR
An influencer was caught out on social media after she failed to sell 36 t-shirts required to start her clothing line; despite having 2 million followers. People were quick to jump on this, with many claiming that the influencer bubble was set to burst. But just how accurate is this claim and what does it … Read moreSocial Media Marketing: Is the Influencer Bubble Set to Burst
With a string of sausages draped around his neck, Boris Johnson posed for pictures at Heck’s Yorkshire factory; holding two packs of ‘Boris Bangers’ made in his honour. While the pro-Brexit conservative party leadership contender saw this as a great PR opportunity, the stunt was a complete failure; with Remainers now using the hashtag #BoycottHeck … Read moreWhy Heck Sausages Proves Brands Need A PR Agency
When it comes to business, reputation is everything. What people think and say about your business is vital to its success; not just in getting people through the door, but for your organic SEO. 93% of customers are influenced by online reviews, which makes them important for your business. With this in mind, here are … Read moreWhy Reviews Are Important for Organic SEO
The marketing world is ever-changing, with new trends, technology and tactics being developed every day. That’s why it’s vital that your business stays up to date with new developments in the marketing world; or else risk falling behind your competitors. At VerriBerri, Essex digital marketing agency, we’re always one step ahead when it comes to … Read moreThree Marketing Statistics Brands Need to Know
Millennials are the most environmentally- conscious generation to date, with 75% of them willing to pay extra for sustainable products. Studies show that millennial shoppers are willing to spend more on products and services from brands that appear to be socially responsible. With 75% of the consumer marketing predicted to be millennials by 2025, it’s … Read moreHow Eco-Conscious Millennials Shaped the Hospitality Industry
When Black Mirror first appeared in 2011, the show likened technology to a drug and the harmful side effects of using it. The series takes existing technologies and places them in a near future where they are just advanced enough to frighten or tempt us. When asked about the show in 2015, Andy Maskin from … Read moreWhat Black Mirror Teaches Us About Content Marketing
The fashion industry is a £66 billion industry. With thousands of brands in the UK alone, standing out from the competition can be tough. Last year was dubbed ‘the year fashion got serious about sustainability”. Fashion brands are now shunning fast fashion in favour of eco-friendly, ethically made clothes for the increasingly eco-conscious consumer. But … Read moreFashion PR: How to Market Your Sustainable Fashion Brand
Instagram is not just a place where millennials go to post food pictures. There’s real money changing hands; influenced by the power of the social media platform. As a result of this, Instagram now has the ability to promote and sell products; moving closer to becoming a full ecommerce site. So why is Instagram the … Read moreWhy Instagram Is the Secret to Retail Succes
Social media marketing is now the most popular form of advertising for hospitality businesses. Standing out from the crowd is now harder than ever. If you want to attract, engage and keep customers in today’s market; you’ll have to shake up your hospitality marketing campaigns. Here at VerriBerri, Essex digital marketing agency, we highly encourage … Read moreThree Game Changing Hospitality Marketing Ideas for Your Bar