What Do Kids Fashion PR Agencies Offer My Brand?So, you’re a fashion brand specialising in kidswear; and you’re struggling to make an impact on a market already bulging at saturation point. You know that the clothes you offer are good, objectively speaking. You went and carried out extensive focus groups across key...
Holiday Tips From A Kids Marketing AgencyOver our years of experience working as a kids marketing agency, we’ve been surrounded by children’s media, products, brands and personalities and one thing, more than anything else, has cropped up time and time again. How do you keep the tykes happy during holiday periods, or...
Product Branding Tips From A Kids’ Marketing AgencyThere are few demographics where appealing branding is as essential as it is for kids. Kids see, they like, they want. There’s not much more of a thought process that goes on beyond that. This sort of simplicity presents both marketing challenges and opportunities...
Accessing The Right PR For KidsGarnering positive exposure for your brand can be tricky enough at the best of times. When you throw the word ‘kids’ into the mix, those difficulties are compounded tenfold. The reason for this is that there’s so much more red tape, legislature and safeguarding guidelines to...
The Importance of Children’s Brand Social Media MarketingThe children’s market is booming! In 2018, the baby products market was valued at $158 billion around the world. In the UK alone, the baby clothing and footwear market was estimated to be worth around £7.3bn. And experts predict this market is only going...
Why A Kids Marketing Agency Is What Your Family Brand Needs.If you’re a brand within the kids or family industry; then you need a kids marketing agency to further your business growth. Kids’ brands are, by their very nature, incredibly creative. The imagination of a child is unparalleled and as a result, there are...
VerriBerri are a multi award winning integrated agency specialising in kids marketing. Although the core principles of marketing haven’t altered much over the years, technology is continuously progressing. When you work with an agency you need to be sure you have a partnership with people who not only understand your business...
The birth of gender neutral marketing. We live in a world where many of us claim to be ‘equals’ in terms of gender neutrality. However, a lot remains to be seen for the way both sexes are portrayed in the media. We all hear ‘jokes’ how men are useless at...
Do you have a brand that sells to children? This could be books, clothing, perishables, toys or anything in-between; we are the kids PR agency for you!In today’s busy world with the inevitable hustle and bustle that surrounds us; it’s easy to forget that it isn’t just adults that are watching the...
Kids PR - What would you call a consumer who wants your products and doesn’t care how much it costs? A marketer’s dream? No, a child.The truth is, from birth we bombard children with marketing. It could be the books that use branded sweets in the imagery, TV programs that sell...