Meet our MD: Sarah Kauter talks about building her Essex Marketing Agency.What do your day-to-day tasks involve as Managing Director of VerriBerri?I cover a number of different roles throughout the day as MD of our Essex Marketing Agency.I'm often found working on the company accounts or answering queries from clients and suppliers. I...
Marketing for businesses 101When you first start your company, you aren't always in a position for pay for an agency to help you. VerriBerri love to seeing small businesses succeed. As such, we have collated common questions and things you may need to know to help you on your way....
Sustainable marketing and PR should be standard practice. As the saying goes, there is no planet B. Environmental considerations have been at the forefront of many of our minds for a good few years now. In almost everything we do, there is a strong link to ‘going green.’ Veganuary, single use plastics...
The birth of gender neutral marketing. We live in a world where many of us claim to be ‘equals’ in terms of gender neutrality. However, a lot remains to be seen for the way both sexes are portrayed in the media. We all hear ‘jokes’ how men are useless at...
As a business owner, you will have to consider what price you put on your services or products. What is the customer perception of value? This is an area that many struggle with. They recognise what their clients or customers need, they do not have the experience to understand...
CSR marketing agency Corporate social responsibility (CSR) is a fundamental component of business practises. Whether it is reducing pollution or donating to charity, a socially responsible firm is looked fondly on. Though socially responsible actions can be expensive to implement, the long-term rewards are worth it.Marks & Spencer’s CSR Approach.One of...
Converting sales. When we are marketing a product or service we need to be acutely aware of the emotions behind a purchase. This is a make or break situation where knowledge is power, you can never know enough about your potential customers.So how do you use this to your advantage?...
We see an astonishing number of people who have thrown themselves head first into marketing their business without identifying who their target audience are. When they do not see results they immediately decide that ‘marketing doesn’t work’ and as such disregard the entire industry as useless. The truth is they...
Psychology and PR - Do you know who Edward Bernays is?Some call him the ‘Father of PR’ whilst others know him as the nephew of famous psychologist Sigmund Freud.Bernays is known for groundbreaking PR and advertising techniques that transformed the marketing industry in the early 20th century.Bernays was a vital cog in building faux...
Psychology based social media agency. Have you ever written a Social Media post and then decided to change or delete it? I know I have!I would wager that almost everyone that reads this has experienced that slightly uncomfortable feeling before they publish something that they’re not quite sure about. On occasion, this...