Any business knows that it’s important to have a good Google ranking in order to ensure success and brand awareness. We often have clients come to us with little knowledge on the subject of SEO. So our multi-award winning team have explained the basic importance of a good Google ranking below. What is a Google ranking? … Read moreEssex Marketing Agency Talks: The Importance of Google Rankings
There are several differences between online and offline marketing for a business. This is commonly divided into two sections: traditional marketing and digital marketing. Unsure about the two? As a marketing company ourselves, we are sure to point you in the right direction. What is offline marketing? There are several different forms of offline marketing, … Read moreOffline Marketing VS Online Marketing
Creating great copy that works is a balancing act with three elements that must be considered. Think about your audience, who is reading this and who do you want to read this article? What do you want them to take away and what actions do you want them to perform as a result? Is it … Read moreHow Do You Create Great Copy That Converts Into A Sale?
Pitching to new clients is not just time consuming but can leave you feeling frustrated when nothing comes to fruition. Every moment you spend meeting or pitching to a new client is time spent away from working for current clients and earning money. If you find you are coming to close to getting a new … Read moreHow to get new clients.
It’s no online marketing secret that you should probably aim to avoid annoying potential clients. However, it seems many people get a little too over-excited when it comes to designing a website and subsequently fill it with “quirks”, which can be just plain irritating! Poor user experiences cause high site abandonment rates, poor search listing … Read moreOnline Marketing: 7 Things That Annoy Your Website Visitors!
YouTube has claimed that they deliver a higher return on investment than TV campaigns. This is likely because brands spend relatively low sums on the creation of their videos. Is this why YouTube has become such a phenomenon for online marketing. Videos are a powerful communication tool Famous Vloggers, such as Zoella and PewDiePie, have … Read moreThe Power of YouTube for Online Marketing
There are always changes in the world of SEO but what is set to happen as we swiftly approach 2016? As the vast majority of businesses keep putting money into their online marketing, from the publication of white papers to videos the one thing you can continue to rely on is that the field of … Read moreOur Marketing Company Talks: Changes In SEO For 2016
What is SEO? SEO stands for search engine optimization. This is the method of gaining traffic to your website using free, organic and long lasting methods. Every single major search engine from Google to Yahoo to Bing have ‘primary search term results’ which translates to ‘where your site is ranked based upon what the search … Read moreSEO explained by our Essex Agency
Blogging has come along way since it was first introduced in the late 1990’s. It was initially used as a unique platform to share ones thoughts, feelings, opinions or experiences. Now it is utilised by millions, from individuals to marketing companies and everything in between. A blog’s simplicity makes it so straightforward for entrepreneurs to … Read moreOnline marketing: Why blogging is so important for your business
Fruitful and Organic SEO The word ‘organic’ generally speaking makes me think about fruit. In terms of SEO and your website some people are completely unaware about the difference between what’s organic and what isn’t. As a consumer certainly, many wouldn’t know the difference until you are no longer on the first page of results on … Read moreSEO: What Is It Anyway?