catering marketing agency.

marketing is essential for caterers.

catering marketing agency.

Making your catering business work for you is no easy task! There is so much to consider. Your overall aim is to have a diary full of appointments and events. You must ensure that your marketing is taken care of. Both running and marketing your business daily can be overwhelming; so finding the right help can make your workload manageable and productive.

You could miss out on work if you aren’t marketing. Catering businesses require creative and effective marketing at some point, to help gain further recognition, regardless of your company’s size.

what use is your business if no one knows about it?

You have a passion for flavoursome food and intend on running a business based on that, There is certainly a good living to be made from it, but first, start thinking about some crucial fundamentals.

Firstly, you will need to brainstorm and decide on what services you plan on providing. Hoping to adapt to every situation isn’t necessarily the best course of action and could lead to problems. It’s important to be confident with what you are good at. Focus on an audience that will be interested. If you are healthy buffet expert, perhaps it’s worth focusing your efforts on children’s parties and slimming clubs?

marketing for caterers

A business plan for your catering company is not a luxury to make life easier, it’s a necessity. You need one to ensure your business has a fighting chance of surviving past the first year. Once you are established, you can explore new avenues.

Don’t underestimate the use of online catering marketing; a presence on the webmay be at the bottom of your list of things to do, but there is no denying that if done correctly, your company’s message can reach potential customers from all over the globe.

Taking risks is an integral part of starting up your own business, but letting someone take the stress of marketing away will not only benefit you and your organisation, but also relieve any unnecessary pressure. 

Using social media to improve your catering marketing is a powerful tool that should not be ignored,

ome people may feel uncomfortable using these free yet effective platforms to their advantage. A catering business that applies social media to their marketing strategy will find that it produces positive implications on the popularity and growth of their organisation. Especially as you delve into it further, online marketing is a treasure trove of opportunities waiting to be discovered.


Facebook has a reputation for being for gossip; this isn’t the route you want to be heading down. In fact if you are already signed up to Facebook, leave your personal profile well alone! We recommend creating a separate company page. It should clearly display details of your catering business, so that potential customers can take a look at the services you offer. Especially, when such a large demographic of people are now using social media, you don’t want to risk missing out on those planning an event, for example. Weddings, parties and reunions are arranged here. So keep your eyes peeled for any valuable opportunities that may arise.


A presence on Instagram can also gain you some newly interested clients. Food is big business on Instagram. When you consider the amount of people posting pictures of their bland dinners, why don’t you treat an Instagram audience to snapshots of your beautifully crafted dishes. No doubt this will cause their stomachs to rumble and provide you with some well-deserved recognition.


If used correctly, a catering business using Twitter can use the platform to, once again, listen to what consumers and competitors are up to as well as share your own thoughts. Twitter hours, in particular, are fantastic when it comes to networking, where a range of individuals get together to sell their organisation. You can also focus on local marketing.

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Communicating with customers through social media is a great way to build interest, loyalty and connect to those you may not have reached before. Whether you provide for weddings and funerals or are a smaller establishment looking to branch out into event catering; hiring the right help to assist you with your marketing and social media can place you in a strong position. As a result, you will be ready to face the competition head on and start making your first moves into expanding you catering business, or risk falling behind.

Our marketing agency in Essex is on hand to assist you with all of your social media needs. There is no reason to miss out on easily accessible opportunities that could help move your catering business forward. Please contact our friendly office to discuss the benefits of having our marketing experts on your team; we look forward to your call.