If you’re looking to work on your SEO in the New Year, then you’re probably in need of help from a Chelmsford SEO agency. Here at VerriBerri, we are just that! Day to day, we work alongside companies in every sector to bring them increased brand visibility. We love seeing local companies succeed and it’s an honour to be a part of the journey. SEO can be difficult to wrap your head around, especially with the ever changing algorithm changes. That’s why we’re here to help secure you amazing results.
How Does it All Work?
The process for SEO is as follows:
- Crawlers
- Indexing
- Ranking
To explain in more detail, crawlers are the robots that Google send out to trawl through all the information on your site. The role of these bots is simply to check for the criteria given by Google. This is known as the Google algorithm. Once the indexing has taken place, this information is passed back to Google and will determine where you rank. You’ll then be visible to the public.
It’s Google’s job to provide answers to our questions. We’d be lost without it. In order to do so efficiently, they need to know what information will best meet their needs. The Google algorithm is their way of gaining this information. Hence, the more boxes you tick, the better you’ll rank.
Blogs and Landing Pages
The content you put out on your website can have a huge impact on your SEO value. As a Chelmsford SEO agency, we’re often working on blogs for our clients. This form of content is a great way to indicate to Google your expertise and knowledge. When sharing information, you not only show that you are experts but there is also the possibility for you to answering questions that the consumer has.
Keywords are a phrase made up of usually 3-5 words that someone may type into the search bar. For instance, the phrase we are using on this blog is, ‘Chelmsford SEO Agency.’ Keywords act as an indicator to Google that tells them what a piece of content is about. This allows them to pick the information out more easily. It’s thought that a keyword should appear 5-6 times throughout to give optimum results.
In addition to the above, there are also other factors to consider. Whilst there is little evidence to suggest grammar and spelling directly affects your SEO, it is likely to turn people off. Appearing lack-lustre will always cause you to look unprofessional, as a result they will ‘bounce’ back off your page. A higher bounce rate will hurt your SEO value. On top of this, you need to score well in terms of readability. This includes having 80% of your sentences shorter than 20 words as well as using formatting. For example, bullet points or headers to break text up.
Meta Description’s
A meta description refers to the short piece of text that shows up under a URL on the SERP. It provides a brief summary about what said page includes. Its main aim is to grab attention and draw people to your website. This is good for your SEO because it improves your click-through rate. This is a good indicator that your content is well written and interesting. The higher this is, the more that Google favours you.
Mobile Phone Optimisation
Research suggests that almost 60% of searches are now made on a mobile device. With this in mind, Google prefers websites that are optimised for this type of viewing. If your site is viewable on mobile phones, you’re guaranteed to rank better. In addition, if your website doesn’t work properly on mobiles, this is going to put people off. It simply makes the company look dated and this will hurt your reputation. Again, this can also increase your bounce rate.
Loading Speed
People are impatient and if your website takes hours to load, they’ll no doubt click off and go to another. Whether they’re looking for clothes or browsing for their next holiday, nobody likes to wait. The society we live in is fast-paced which means people have very little time to waste. If your website is slow, Google will know this, and you’ll suffer.
Back Linking
Back linking usually comes from PR campaigns. Often, social media, PR and SEO intertwine themselves. Essentially, when appearing in an online publication or on an influencer platform, they’re likely to include a link to your site. This is so that they can be as helpful as possible to their audience. These links add to your SEO value. The higher quality the lead is, the better you will rank. Despite this, you do need to be on the lookout for potentially damaging back links. (These include spammy links or ones from untrusted sources.)
Social Media
As we just mentioned, social media works in collaboration with SEO. As part of the Google algorithm, you should be striving to meet the criteria of the EAT anagram. Essentially, this checks for how expert, authoritative and trustworthy you are. Gaining a decent following on social media is a huge credit to you in terms of EAT. This will push you higher on the SERP.
Why You’ll Love Us
There are a number of things that make our Chelmsford SEO agency stand out against the rest. One of our biggest achievements to date is the multiple awards we’ve won through the years. This wouldn’t have been possible without such a dedicated team. We put everything into our work to deliver the best results we can for our clients.
Furthermore, being based in Essex has benefited both us and our clients massively. Usually with marketing there is a huge price tag attached to London agencies. This is a big factor that puts many companies off. Being based near Chelmsford has meant much more affordable costs for us. We’re then able to pass this saving onto you, our customers.
If you’re interested in another aspects of marketing, we’re also a full-service agency. We cover everything from social media and PR right the way through to graphic design and event management. Using our turn-key service often makes things far easier in terms of communication than having separate contacts for each job.
Contact the VerriBerri Team
If you like what you see, why not reach out to us? Our Chelmsford SEO agency would love to advise on what more we can do and how this will add value to your business. In usual times, we’d invite you into the office for a good old chinwag. Whilst COVID may have put a stop to that, we’re still reachable. To get in touch, just click here!