18 Jul Chelmsford SEO agency
Chelmsford SEO agency talks Google rankings
Does it feel like you are fighting an uphill battle to ensure your site receives visits and clients? You aren’t alone! Google and other search engines are getting cleverer by the day and are more effective than ever at analysing and understanding websites, what they do, and how good they are.
Why? Because the more relevant the results are that they provide, the more likely you are to keep using them, simply put they make more money if they provide a search engine user with the results that they need and want.
The downside for you and I is that this makes securing a top spot more difficult, which is an unmitigated disaster if you are relying on Google for your lead generation strategy.
When you Google anything there are a few main things that will appear as a result:
(You can click on the above points for an more in-depth explanation on how you can use these to better your SEO strategy)
This isn’t it, there are actually 16 in total but the above 5 are the most common and the ones we tend to worry about. Today, our Chelmsford SEO agency are going to discuss how you can help your website rise to the top of the rankings.
What are you doing now?
If the foundations aren’t in place, you’re going to struggle. Before we start talking about how you can improve your site, we need to make sure that the platform it’s relying on is effective. You need to have a sitemap in place and your load speed needs to be great. Have you filled in the metatags and do your images have alt tag attributes? The simple stuff needs to be right!
How are you ranking at the moment and are the keywords you are showing up for the right ones? There are an abundance of tools you can use to do this smallseotools and semrush are just two you can trial for free.
It stands to reason that the whole reason you are on this blog is because you need a higher SEO ranking. A higher search position means more organic traffic, which converts into enquires; if of course you can show you sell the product the customer needs; or hold the expertise of the service that that client is looking for. A great SEO position means a better ROI.
Sound like the ideal position (pardon the pun) to be in doesn’t it? If you are feeling disheartened, don’t. Below are a few tips and tricks you can use to help your site dominate the Google rankings in 2020. All it takes is some patience and admittedly, quite a bit of time. If you don’t have the time required, don’t worry! You can contact our Chelmsford SEO agency and we can do it for you! If you do have the time… read on.
User experience is key.
Google uses an amalgamation of factors to determine where you should be ranking. One of them is user experience. This refers to the experience people have when they visit your site. One example is page layout; do you have heaps of text and no images? Not good. Equally as bad is the opposite scenario where you have tons of images and no content. Make sure you are offering valuable advice whilst making your content easy to read with headings, images, and bullet points. People are lazy and are unlikely to read a big bulk of text.
Additionally, if your site looks visually untrustworthy, people are likely to land on your page and hop straight back off. Although Google has never actually said it, evidence suggests that is your site has a low bounce rate (people tend to stay on there and look around) they push you further up the search rankings. As such, it’s in your interest to make sure it’s easy to read, visually appealing, and easy to navigate.
The rationale behind this is, quite rightly, if you stay on a page for a while then the content must be helpful and informative. If that is the case you must know what you are talking about and it’s only right you have a high search ranking as a result.
When you are writing a blog, ensure you do so in the inverted pyramid style of writing. Start off with the point, what is this article going to be about? Then get to the main story with all the meaty facts. Conclude with a call to action and any supporting evidence that may be relevant. Someone who lands on a page rarely reads it all so this style is important.
Keywords are, well, key.
We touch on keywords above; if you are going to create a blog that ranks you need to have the right keywords worked into it. If you are new to SEO, we would suggest long tail to be a great place to start. Consider them to be the low hanging fruit of the SEO world, keywords that contain three of more words.
The concept behind them is the user intent. Let’s imagine I am selling sofas, for example. IF I rank for that single word ‘sofa’ the intent is poor. Am I looking for photos? An old DFS advert? OR do I want to buy a three-piece suite? IT’s way to vague and in addition to being chronically difficult to rank for; the chances of a sale are nil to none.
Now imagine I type in ‘grey suede sofa’. I could still be looking for an image admittedly, but the chances are I am interested in making a purchase. The same principle applies the more involved my search becomes. By the time I hit ‘grey suede sofa with cushions free delivery’ my chances of a sale, should some land on my page, have dramatically increased.
Furthermore, you need to find a number of semantically related keywords, for example, ‘Essex sofa shop’ and work that into the surrounding text to really show people what the point of the page they are landing on is. When you are writing this would be a natural progression anyway, but it certainly helps to identify ranking factors.
Keywords work as an indicator to Google spiders, so are well worth researching and investing time into. Make sure you track them either on a programme, or spreadsheet, to ensure you can see clear progression.
Length of content.
We have all heard the phrase ‘content is king’. It’s an oldie but it’s certainly a goodie. Recent studies show that the longer your text is, the more backlinks it will accumulate (more of that later.) This usually results in more traffic and a higher search ranking position.
The ideal is 2,000 words per post, but that’s really not for everyone. Long content is time consuming and you really have to know what you are talking about. IF you are struggling to create those long posts, there are a few ways to meet those targets on the days and weeks that time is a bit tight.
Refresh your content. Why not revisit an only blog? Rather than writing a new Chelmsford SEO agency blog, for example, I could have gone back to an old article I created a year ago and updated the points so that they are relevant to 2020 search rankings. Existing content already has some authority, so sometimes it can be easier to just update whatever you have already. Of course, this can only be done a finite number of times but if you’re in a fix, it will do!
Why not use video content? If you have some great visuals, YouTube can be your friend. Many people forget this platform when the consider SEO, but it can and does drive traffic. Admittedly video marketing isn’t for everyone but if you have content to hand make sure that you use it! YouTube allows you to create an optimised video title and add tags, so be strategic with it!
Make sure you link!
In 2020, backlinks are just as important as ever before. The way that Google views them however, has changed dramatically. Rolling back in time, people used to simply find as many online directories as possible and add their URL on there. Google very quickly caught wise to this and it is certainly NOT a link building strategy you should be implementing today. For more information on link building, click here.
However, links that are earnt are very valuable. The key really is in quality here. If you can get links to your website from those of high authority, such as online publications, you’ll be onto an absolute winner.
This is where PR comes in. Our team, for example, have a bank of high value media contacts that they utilise for our clients. Not only does their company message and brand reach a wider audience but the resulting link is extremely valuable, adding amazing SEO value to the site.
Your link profile needs to be diverse. You need follow links, no follow links, a couple of mentions… the key is in it being natural. You’ll naturally pick up some lower quality links across the way but that’s actually a good thing because again, its organic, it’s real, in a nutshell – it’s what Google wants.
It’s quite a lot to consider, but that’s SEO 101 for 2020. We don’t expect you to become an SEO genius overnight, but you certainly can write blogs and make sure your site looks appealing.
If you still feel out of your depth, click here to get in touch! Our Chelmsford SEO agency work as both a consultancy and a full service operation, so can help as little or as much as you need. From PR to Social media, SEO to design, we’ve got the capabilities to increase both your brand exposure and your bottom line.