As a Chelmsford social media agency, we of course see the importance of social channels on an everyday basis. However, many may not quite understand just how vital this tool is just yet. As a B2B business, a huge proportion of our work comes from both LinkedIn and Instagram. Hopefully, this proves testament to our skills and with our help, your business will be thriving in no time.
At VerriBerri, we work alongside clients in every industry. No matter what you do, there is always going to be a social media platform out there that will benefit you. As a Chelmsford social media agency, it’s our job to distinguish your customers needs, where to find them, and start implementing this method of communication. Our team are inspiring and creative individuals who make it our mission to help our clients grow. Throughout our 12 years in business, we have won many awards for our hard work, something we’re not shy in boasting about.
Uses of Social Media in Business
When first approached by a potential client, we’re often asked the same question. What can social media do for me? Whereas at first, you may think it’s only use is brand visibility, having an online identity provides far more than just this.
One area lots of our clients overlook is social media’s part in delivering quality customer service. As digital marketing technology evolves, there has been a shift in consumer behaviour. With this, receiving good customer service has become even more important. Historically, our only options for contacting a business to ask questions were sending a written letter, over the phone, or by email. The more technology progresses, the quicker our everyday lives are becoming. Therefore, playing email ping pong has just become far less viable than it once was. Firing off a quick message on social media seems like natural progression. Companies offering easy ways to get in touch often see a lot more success when it comes to sales and customer retention.
In addition to the above, getting your social media spot on will also help with customer retention and repeat purchase. By humanising your brand and communicating regularly with your customers, you quickly build an online community. Eventually, this will create a sense of exclusivity and your followers will be more likely to purchase new products or services as you release them. This is simply down to the fact that they feel more connected to your brand.
Finally, some social media platforms are used for recruitment. For example, LinkedIn have their own in-built function allowing businesses to post job adverts. Although there is a small cost involved; many find this tool invaluable. Additionally, you can also recruit for free through headhunting potential candidates. LinkedIn has paved the way for this trend and Facebook has very much followed suit.
The Top Social Media Sites for Business and Who They Are Good For
Although there are hundreds of platforms out there, our Chelmsford social media agency recognises the main four when it comes to business. These are LinkedIn, Twitter, Instagram, and Facebook. Now, not every outlet there is will be practical for your business. Similarly, there will also be additional platforms than the ones mentioned which you might benefit from. To get more tailored advice, it’s always best to reach out to the professionals. Now, let’s take a look at each popular platform and which businesses they are typically good for.
LinkedIn enables easy networking between business professionals. In December 2020, it was estimated that LinkedIn had 30.9 million users in the UK alone. Within this figure, their biggest demographic was the 25-34 age bracket (58.3%.) We can even go further than this by saying that in terms of gender, there still remains a bias towards male users.
Although difficult to say exactly whether your business should be using LinkedIn as it’s chosen social media platform; what we can say is that B2B companies specifically do well here. Of course, this is to be expected considering the main purpose of the site. This doesn’t mean B2C companies cannot also benefit from what they have to offer, however. Typically, more professional companies with an affluent target demographic can really see growth.
Since 1006 Twitter has seen massive success. In terms of age demographics, October 2020 showed their biggest segment being 25-34 year olds. This was closely followed by 35-49 year olds. Worldwide, Twitter is mainly used by males.. In fact, it’s reported that a whopping 70% of the users are men.
In terms of who this platform fits best, it’s difficult to really say. Overall, Twitter is good for almost everyone. Although known for sharing GIF’s and having debates, Twitter also has a very corporate side to it. Really, any business can benefit from posting here as long as they are willing to do it extremely regularly.
Instagram is a very popular platform to use when sharing photos and videos. Like the other outlets mentioned, their highest age demographic is also 25-34 year olds. Where this site differs however, is with their second biggest age bracket. It would seem that after this category, their usership rates are largest amongst 18-24 year olds. Comparatively, more women are using this site than men currently.
Given the nature of the platform, companies that have a physical product seem to benefit the most here. This is because the platform is so visual. Sharing photos, videos and tutorials on this site is a great way to showcase your work.
Finally, we come to Facebook. When it comes to popularity, surprisingly, Facebook still holds top spot. Typically, users on this site are much older than Instagram. For instance, their lowest usership comes from 13-17 year olds. There is a lot of debate over which sex uses the site the most however, either way, the gap is extremely small.
From our experience, companies promoting a beauty, fashion or lifestyle product tend to see the most ROI. Similarly, companies promoting family experiences or home improvements may also find it beneficial.
Contact Our Chelmsford Social Media Agency
There is no denying that there is far more to social media than first meets the eye.
If our Chelmsford social media agency sounds like the perfect companion for your business, why not get in touch? You can do so by clicking here!