23 Feb Children’s Brand Social Media Marketing
The Importance of Children’s Brand Social Media Marketing
The children’s market is booming! In 2018, the baby products market was valued at $158 billion around the world. In the UK alone, the baby clothing and footwear market was estimated to be worth around £7.3bn. And experts predict this market is only going to grow year on year!
CHILDREN’S BRAND SOCIAL MEDIA MARKETING
Social media has created a thriving economy for makers, sellers and buyers of baby products. A large majority of mothers are now turning to YouTuber and bloggers to find out the latest and greatest baby products. In fact, social media has transformed the landscape in which parents buy baby products. Instead of relying on retailer specifications and reviews, parents are turning to ‘parenting influencers’ whose advice they trust. Therefore, if you’re looking to launch a new product, it is vital you join this space. Not only so you can connect and work with parent influencers but share your brand message and values with your target audience.
Here at VerriBerri, we are an award-winning children’s brand social media marketing agency. With an experienced team of social media managers and knowledge of the latest trend, we deliver the highest-quality social media marketing strategy for children’s brands. Our team has previously worked with a number of children’s brands over the past decade. This includes the social media management for a money-saving tool for baby products, NeeNoo, and biodegradable wipes brand – Aqua Wipes.
As a children’s brand, it’s important to work with a specialist marketing agency like VerriBerri. After all, you want to ensure you are targeting parents without offending them or causing negative backlash. Parents are a large demographic whose opinions can change the fate of your brand within minutes. Therefore, a specialist social media marketing agency will ensure your brand is represented well to parents.
Below our expert social media team have shared the importance of social media marketing for children’s brands:
Facebook For Children’s Brands
Facebook is an ideal platform for children’s brands. A total of 84% of Facebook’s two billion monthly users are in the age of 30 to 49. Therefore, a majority of users on Facebook are likely to be parents. With such a large potential audience, it is essential that all children’s brands have a presence on Facebook. Content such as videos and memes work particularly well on Facebook. These are often shared by users because they find them funny – furthering the reach of your brand and increasing your page likes. Facebook also allows you to boost your posts, pushing them out to a larger audience. With options to target specific users down to the phone they use, you can grow your audience on Facebook and in turn, increase your sales.
Here at VerriBerri, our social media team not only have expert knowledge of the platforms but they keep up to date with the latest trends. Therefore, our team will always create content that maximises your exposure on the platform. We also recommend having a dedicated social media marketing budget for Facebook adverts to push the reach of your Facebook page.
Instagram For Children’s Brands
Similar to Facebook, Instagram is equally as important for children’s brands. It is a platform used mainly by mums, evidenced by the huge community of mummy bloggers. In fact, the hashtag #mummybloggeruk has a total of 216k posts currently. Therefore, when it comes to children’s brands, Instagram is a key platform if your target audience is mainly women.
The team at VerriBerri have worked with a number of female-focused children’s brands to build up their Instagram presence. We have done extensive customer research to ensure we understand the female audience fully. Therefore, our team knows the content will strike the right chord with an audience of mothers. Our social media marketing team also understands the best hashtags to use and have an in-depth knowledge of the algorithm to ensure your brand’s account targets the right audience.
TikTok For Children’s Brands
TikTok is one of the newest platforms on this list. However, that doesn’t mean it’s less important than the others. In fact, TikTok was the fastest growing social media network of 2019. While platforms like Facebook are used by an older audience, almost half of TikTok’s users are between the ages of 16 to 24. Therefore, TikTok proves as a valuable platform for brands looking to target a teenage audience. As a brand on TikTok, you must interact with your audience by creating trending and topical 60-second videos.
Here at VerriBerri, we not only have the equipment to create short videos but our team keeps up with relevant videos on TikTok. In fact, we have our own TikTok (@verriberridigital) account with several viral videos we have created! This makes us the chosen social media marketing agency for children’s brandswanting to create TikTok videos.
LinkedIn For Children’s Brands
You might be shocked to see LinkedIn on a list of children’s brand social media marketing services. However, there’s an important reason for its placement on this list. After all, you want to grow and raise awareness of your products. This can not only be done on Facebook and Instagram but on LinkedIn. Just like the other platforms, we can create targeted content about your brand – highlighting your business’ success and achievements. Our team can also connect with and begin conversations with prospective stockists and retailers. Our ultimate aim is to help your brand grow to its full potential and see it stocked on the shelves of all major retailers.
As the list above shows, social media marketing is extremely important for children’s brands. Social media platforms give you a space online to share important updates about your brand and highlight how great your product and service is for parents. This will eventually lead to sales once your followers have come to trust your brand. As a result, you need to find the social media agency that suits your brand perfectly.