28 Sep Children’s Marketing Agency
Our children’s marketing agency in Essex covers everything from PR and social media to SEO. As I’m sure we can all agree, in any industry it is important to stay current and at the forefront of people’s minds. This can be a very difficult road to navigate which is why many companies outsource their marketing to professionals.
Knowing where to start is always the hardest part of any task. Here at VerriBerri we understand how daunting it can be which is why we offer a completely tailored service. To help you decide what it is you need, if anything at all, let’s break down what we actually do.
Public relations are the way you put your company across to the media to best showcase what you have to offer. At VerriBerri we have a lot of contacts in the media which will be valuable to your brands identity. Tying this in with our crisis management service, we can also help to stop any situations that could threaten your reputation from becoming public.
Social Media Management
In more recent years, social media has really taken off; especially in light of the current pandemic. With everyone’s screen time inevitably being much higher than usual, now is definitely the time to consider social media for marketing your children’s product. Unfortunately for the inexperienced, there is much more to it than just registering yourself on Facebook and posting semi-regularly. With different demographics and algorithms, you must ensure you are picking which is best for your brand. Our children’s marketing agency has the knowhow to advise where you can get the most exposure.
Research shows that 75% of people won’t click on the second search option. This alone shows just how important SEO can be to any brand. SEO can be a tricky concept to get your head around. Firstly, SEO stands for ‘search engine optimisation.’ In its simplest form, it essentially means how far up (or down) on a Google search you rank when someone searches key words. Sounds simple, right? Now let’s touch slightly on the intricacies of how to get to the top. Improving your website speed, blogging and optimizing your site for mobile services are some of the ways you can improve your SEO. See how that went from a really simple task to a long winded one? I warned you.
Writing blogs can be extremely time consuming but uploading them is crucial if you want to boost your SEO. Our children’s marketing company have a team dedicated to creating content for our clients, taking the strain off you. What’s more, we can also create podcasts and vlogs. Not every type of content is perfect for every brand but we’re more than happy to advise what avenue we think you should go down.
Not everyone is creative. In everyday life you may not think that’s a big deal and it’s not. It will however become an issue if you try to design your website yourself without input from others. Being a children’s brand means you will most likely want your website and logo to be vibrant but knowing what colours work well with others is a whole other story. If this sounds like you, outsourcing this to a children’s marketing agency like ours would probably be massively beneficial. It will most definitely save you a lot of stress!
Being a children’s brand may mean product launches and events. Although the pandemic may be stopping you from meeting face-to-face right now, many companies have adapted to hosting events online. Whether done virtually or not, we can all see that hosting events brings you a lot of attention. Unfortunately, this is another time-consuming task but by redistributing this to a marketing agency you can lighten your workload.
Hiring a marketing company who are unable to come up with a strategy would be pretty pointless. Where this becomes important however, is when looking at the quality of the actual strategy. Afterall, you wouldn’t want to waste your time and money on a company with a nonchalant approach. Having worked with various children’s brands previously, we know exactly what avenues will give you the best ROI.
Monitoring analytics is technically something you could do yourself. Some social media sites have their own inbuilt systems that show you when your posts perform best. This is extremely valuable if you want to maximise your engagement. Where this becomes more of a labyrinth is when they don’t have inbuilt features. A children’s brand like yours is most likely to do well marketing your product’s on Facebook. However, if you choose to use LinkedIn for the more corporate side of things, you may struggle to know when is best to post in order to get the most reach. This is where a children’s marketing agency may be advantageous to you.
Why should you use an agency like ours?
Our children’s marketing agency is a complete turnkey company meaning you can have all your marketing needs met under one roof. In the busy world of business, it can be difficult juggling contacts which is why it helps to use a multi-service agency. With almost 12 years of expertise, our dedicated team are still bursting with ideas. What’s more, we understand that it can be difficult to come up with new concepts all on your own. At VerriBerri we like to bounce ideas of each other meaning we are always staying current. With more ideation like this, it makes the job much quicker.
Furthermore, using a children’s marketing agency like ours where we are fully flexible makes it easy for you to keep your costs down. If there is an area of marketing you think you are capable of taking on yourself, that’s great! Alternatively, if you have the budget, we are more than happy to cover everything, so you don’t have to worry about a thing.
Our children’s marketing agency would be happy to help with all of your needs be it social media, PR or event management. If you would like to speak to someone about a free proposal, contact us today, just click here.