07 Sep Cocktail Bar Marketing Agency
At VerriBerri, a cocktail bar marketing agency, we work hard to ensure our clients are always operating at their fullest capacity. With over 12 years of experience working alongside hospitality brands globally, we know a thing or two about making sure you’re appealing to the right consumer. What’s more, we also know all the best ways to make you stand out from the crowd too.
Putting brands on the map is our thing. From social media and PR, right the way through to graphic design and events, the skillset of our team is comprehensive to say the least. No matter your marketing needs, we’ve got you covered!
Riding the wave after COVID
Although an older tradition originally, the popularity of cocktails is something that just keeps growing. With restrictions finally easing, you need to make sure you’re on people’s radar, believe us.
There is no denying that COVID hit everyone hard, especially us business owners. Being in the hospitality sector, it’s likely the effects of the pandemic were even more so catastrophic for your brand specifically. Quite frankly, if you’re still managing to keep your head above water, you deserve a pat on the back (and a break!)
If your organisation looks different after 2020, marketing is guaranteed to be your saving grace. Providing you have a skilled team behind your project, of course.
Which route do I go down?
The marketing landscape is incredibly broad, offering a wide array of options when it comes to building your strategy. The trouble is, where do you start?
Unless you’re already an expert in this area, it is likely that you are going to struggle when it comes to selecting the best ways to reach your audience. If this is the case, our cocktail bar marketing agency have got your back!
Social media marketing
The power of social media is undeniable. These platforms are a great way to stay connected with your family and friends, as well as the brands you love. For businesses, this is a valuable tool you cannot afford to ignore.
Of course, running a successful social media feed isn’t quite as simple as throwing together content whenever you feel like it. If you want to reach the full potential these outlets have to offer, you need to remain consistent. Consistent with your branding, with your content and even with your engagement. Without this, you’re wasting your time.
We won’t beat around the bush. Running your own business account on any social platform can be demanding, yet necessary. If free time is a concept you’re unfamiliar with, as is often the case when you run a business, we can help! Not only will our team bring fresh ideas to the table, but we’ll also manage the entire project from start to finish.
Public relations (PR)
When it comes to PR, press and influencer marketing are likely going be your first port of call. All in all, these are going to be the most lucrative for your business in terms of generating exposure, and who doesn’t want that?!
When it comes to press, it’s all about securing coverage within the right publications. As a cocktail bar, a feature within a well-known gardening magazine isn’t going to be relevant (or useful), for instance. When you work with VerriBerri, we know the types of platforms to target and how to get your name mentioned.
Influencer marketing is a newer addition to the marketing scene, yet certainly isn’t one to overlook. Depending on the types of consumers you want to target, utilising well-known content creators could be extremely effective for your brand. As a cocktail bar marketing agency, we will help you to select the right candidates for this campaign, as well as managing your project.
Search engine marketing (SEM)
As a cocktail bar marketing agency, we understand the importance of keeping every base covered. It isn’t always as simple as just having a presence on social media or being featured in the odd article. Marketing says a lot about who you are as a brand and if credibility is important to you, search engine marketing is going to be a must.
SEM is somewhat an umbrella term encompassing two different marketing techniques – SEO and PPC. Each of these approaches work very differently but are both responsible for a similar end result – higher website traffic. For more of an in-depth explanation of these marketing solutions, click here.
These days, it’s not enough to just have a website and hope people land on it. Without learning to navigate algorithms or investing in PPC, you may as well be speaking to an empty room. Instead, allow our marketing specialists to help you get the most out of your site. Afterall, it’s what we do best!
How else can we help?
When it comes to the hunt for a credible cocktail bar marketing agency, opting for an integrated firm is likely going to be your preferred option. As a full-service organisation, we are able to keep communication simple, all whilst ensuring your campaigns remain well-rounded. Many of the solutions we provide intertwine themselves in one way or another. You can’t utilise influencer marketing without social media, for example. This only emphasises just how vital department synergy really is.
In addition to SEM, PR and social media, VerriBerri is also home to departments specialising in graphic design and event management too. We can help you with everything from celebrating a special occasion with the perfect guest list, right the way through to a website rejig. As a very well-connected agency, we’ve got you covered, no matter what you need.
Get in touch today!
Keen to know more about any of our services and how we can help you? Just after a little bit of advice? No matter the size of your project or who you’re trying to reach, VerriBerri is always here to help!
To reach a member of our passionate team, just click here! You can also reach our cocktail bar marketing agency by calling us today on 01376 386 850!