22 Dec Colchester Design Agency
Here at our Colchester design agency, we have an entire team dedicated to the creative needs of our clients. Having worked in the industry for over a decade, we have been responsible for helping companies in almost every sector. This includes businesses all around the UK as well as the US. During this time, we have gained solid knowledge surrounding consumer behaviour and what your audience want to see. This is invaluable information to have when it comes to design. Along the way, we have won multiple awards for our hard work and efforts. Our past experience and proven excellence is the perfect companion for working alongside your business.
When it comes to branding, lots of people make the assumption that by this, we just mean your logo. Although this does play a vital role in branding, there are plenty of other things you need to consider. For example, branding also includes your typography and core brand colours. Essentially, it’s what sets you apart from your competitors and your overarching strategy.
Branding is something that no business can avoid. Despite its importance, however, many people lack authenticity in their own ideas. No matter how creative you may think you are, this area of design can be tough. This is especially true if you’re in a saturated market where you feel like everything has already been done before. If these are the sort of problems that you’re facing, you may benefit from the help of our Colchester design agency.
Trends come and go and with this, the taste of your consumers change too. This means that your branding could become dated and ineffective as time goes on. In order to keep your business current, your branding is something you need to keep evolving. Understandably, people are hesitant about rebranding. Change can be daunting at the best of times, let alone when it’s happening to your business. Regardless, shying away from said change could do your business more harm than good.
After taking this leap of faith, companies have seen a positive impact off the back of a rebrand. Although they faced scepticism at first, when the Instagram logo was changed back in May 2016, this had everyone talking. Off the back of this, more people were discovering the platform and soon grew to love it. Fast forward to 2020 and they have surpassed 1 billion users. A pretty staggering figure.
Website Design and Creation
With the death of the high street upon us, websites have become a lifeline for businesses. For some, ecommerce has been heavily integrated and accounts for a large percentage of their overall profit. For others, it has given them a platform to promote what they do. Either way, we’re all in agreement that the internet quite literally revolutionised the way many companies work. Regardless of this, there are still an abundance of poorly worked websites out there.
If your website is one that is hard to navigate, this can damage your sales. In this day and age, we simply don’t have the patience to deal with clunky websites. Instead, we’d much rather take our custom elsewhere. If your website is running slowly or not as structured as you’d like, this is something you should really consider working on. If you’re unsure of how to maximise your websites ROI, don’t fret! With help from our Colchester design agency, you’ll be there in no time.
Business Cards and Graphics
Depending on what you do, you may well benefit from having some business cards made up. Scribbling your name and number down on a piece of paper just makes you look unprepared and lazy. Meanwhile, being able to offer a business card is a great way to make a good first impression. This will help solidify a positive reputation when networking.
If you’re looking to boost engagement on your social channels, graphics are a great way to catch people’s attention. This type of media allows you to be informative whilst keeping your content easy to digest. This is much more appealing and eye-catching when people are scrolling through their feed.
Benefits of Graphic Design
When it comes to graphic design, this is what the general public are going to remember of you. When trying to recall a brand, one of the first things we’re able to remember is their logo and key colours. For instance, if someone were to mention McDonalds, we’re all familiar with what their branding looks like. Although this franchise is bigger than your company, there’s no reason that this can’t be the case for your brand too, just on a more local level.
The more original and unique your design is, the more you’ll stand out against your competitors. If you’re in a saturated market, this can be make or break for your business. Blending in amongst the crowd is never a good thing. By bringing in our Colchester design agency to help with these creative elements, we can help to ensure you get to the forefront of your industry.
In addition to the above, your branding also encourages loyalty amongst your audience. Let’s consider the brand Gucci. When anyone buys their products, they’re paying the price simply for the name. This is because Gucci have been able to build themselves a strong community. Therefore, no matter how high they set their price, people are still willing to buy their products. This is much the same for smaller and localised brands also. If you’re able to entice people in and then you go on to impress them, they’ll be sure to come back for more. Repeat purchases can be invaluable for any business, no matter the size.
Contact Our Colchester Design Agency
At VerriBerri, we understand that no two businesses are the same. As such, your marketing strategies need to be diverse in nature to reflect this. In order to make this happen, we hand-craft all of our packages to better tailor to your needs.
If our Colchester design agency sounds like the perfect addition to your business for 2021, why not get in touch? We love seeing companies grow alongside us and we can’t wait to get involved in more exciting projects. To contact the team, just click here!