08 Apr Colchester Digital Marketing Agency: The Way Forward
Based in the South East, VerriBerri is a Colchester digital marketing agency. We work alongside companies in a range of different industries to bring them premium marketing solutions. What’s more, our team have over 12 years of experience in boosting client profiles. All in all, we help businesses to flourish and grow organically, developing invaluable relationships with their audience along the way.
No matter your budget, industry or marketing needs, we have a solution for you! All of our packages are completely unique, carefully built to suit your individual circumstances. The areas we can assist with include:
- Search Engine Optimisation (SEO)
- Pay Per Click Campaigns
- Event Management
- Public Relations (PR)
- Influencer Marketing
- Crisis Management
- Internal Communications
- Graphic Design
- Social Media Management
Digital Marketing: A Basic Definition and the Main Benefits
As the world goes digital, it seemed only fitting that the marketing terrain developed in this way too. The landscape has evolved astronomically in recent times with new concepts being formed rapidly. Digital marketing is an umbrella term, encompassing techniques such as influencer marketing, SEO, social media management and digital press.
As we all know, the internet is a powerful tool. When it comes to business, it enables you to reach anyone, anywhere. Of course, one of the biggest benefits of digital marketing is its reach. Allowing companies to send messages to both local and international audiences.
Secondly, certain digital marketing solutions make it easier for a brand to interact with their target segment. For instance, websites enable companies to offer support via live chat. Meanwhile, you may be dedicating time each week to respond to messages and comments on your social profiles. Either way, marketing through virtual channels allows you to start a conversation and aids you in making your customers feel more valued.
When investing in a Colchester digital marketing agency or carrying out your own marketing, it is important you are able to track your results. Knowing you are on target to reach your goals can really help motivate your team. Moreover, this insight allows you to adapt your strategy in line with objectives. Being able to measure digital marketing channels so easily is definitely a huge plus.
Of course, nothing comes without its disadvantages too. When you market yourselves digitally, there is always the possibility of negative comments or complaints. Often, these are visible for all to see meaning extra care is needed to avoid crisis. It goes without saying that your customer service should always be impeccable. However, this isn’t always the case. Despite this negative, having an online presence is definitely a vital step for businesses.
Traditional Marketing: A Basic Definition and the Main Benefits
Most traditional marketing techniques have been around for centuries. This includes the likes of print media, business cards, leaflets and brochures and also, posters and billboards.
If you are trying to reach an older audience or one that is local, traditional marketing may be your preferred method. A lot of the time, more senior markets respond well to conventional formats as this is what they are used to. You could also argue that leaflets, for example, feel more personal than an indirect post on social media.
With some of the above resources being tangible, traditional marketing is also often more permanent. Individuals are able to keep materials to refer back to at a later date. This way, you stay at the forefront of their minds.
Like digital marketing, traditional methods still have their disadvantages also. For example, creating these materials can become costly and they aren’t easily measured. In order for traditional channels to be effective, you need an even clearer and precise understanding of your target segment and their purchasing behaviour.
Which Is Better?
In our professional opinion, despite digital marketing being more current, there is still a place for more conventional methods. Your marketing strategy is always going to be very different from the next business. The channels you choose should be carefully thought out. As we touched on before, it is key that you have an understanding as to where your targeted market spends their time.
Realistically, both traditional and digital marketing can be extremely lucrative, if planned and well executed. You may want to consider outsourcing this task to a Colchester digital marketing agency like ourselves. Remember, no marketing strategy needs to stay stagnant. In fact, it is important that you keep reviewing your tactics and evolving these with changing trends. Our professional team can help your business to stay current and relevant.
What You Will Love About Us
Marketing can sometimes become costly, especially when using agencies based in the city. For many, this is off putting. For some, this is unachievable. At VerriBerri, we always aim to offer an affordable service whilst still promising great results. By working alongside our Colchester digital marketing agency, your investment is protected to the highest level.
At VerriBerri, our friendly team is one of our biggest assets. Providing a service that is personable is one of our main focuses. We believe in getting to know the brands we work with and building a relationship with the client. This is vital in our operations so that we can keep communication fluid. At the end of the day, our clients aren’t just seen as a revenue stream. We consider you to be our partners.
Before stepping into a new venture, you need to be confident that the team you are investing in is reliable. Handing over some of your control to an outsider can be incredibly daunting. Therefore, we encourage all of our potential new clients to read our testimonials before working with us. This way, you are able to understand our ethos and feel confident in our ability to deliver. What’s more, our multiple accolades hopefully prove testament to our credibility.
Contact Our Colchester Digital Marketing Agency
If you’re on the fence about seeking professional help with your marketing, why not get in touch? For all potential clients, we create complimentary and comprehensive proposals with no obligation. This way, you can carefully consider your decision with no added pressure. To reach our friendly, dedicated and knowledgeable team, click here!