27 Oct Colchester social media marketing agency
Our Colchester social media marketing agency have been known as specialists in this area for over a decade. Having worked with a whole range of industries across both the UK and USA; we have a wealth of knowledge when it comes to putting together bespoke and quality marketing strategies for our clients.
In case you’ve been living under a rock, social media is a way of networking and sharing content online. Arguably, it’s one of the greatest inventions of the 90’s. Starting with the likes of Six Degrees in 1997, we now have a plethora of options. From Instagram to Facebook and YouTube to LinkedIn, the possibilities are endless.
Why You Need Social Media
It’s 2020 and quite honestly, if you’re not utilising social media, it’s likely your brand will be suffering. Nobody wants to appear old-fashioned however a lot of companies are hesitant when it comes to modernising their brand. Understandably so, it’s sometimes scary to part from what you know best and take out a new venture. However, with no risk comes no reward and unfortunately for some, social media really is the way forward.
With the rise of untrustworthy e-commerce websites; the general public have grown more sceptical and savvier when it comes to buying online. It’s for this reason that it’s increasingly common someone will check you out on socials before committing to buying from your brand. Subsequently, it’s likely to come across as a red flag if a company doesn’t have much of an online presence meaning you could miss out on a lot of sales. Social media is a great way of communicating authority.
As well as this, social platforms are a great way for doing just that – being social. They offer the perfect way for you to engage with your customers. Whether you’re teasing new releases or offering customer service, social media is the simplest way to reach people these days. If someone has an issue with their delivery for example, having the ease of being able to message you at the touch of a button is likely to earn you some brownie points. If not, it will definitely make you look more legitimate.
How to Optimise Your Engagement
Now we’ve outlined why your business needs social media, we should probably touch on the best ways to optimise your profile for maximum engagement. Here at our Colchester social media marketing agency, we often get clients come to us who have attempted their own social media however have failed in getting much traction. Let’s take a look at some of our secrets to success. We won’t be giving them all away, but here’s a flavour.
Questions and Polls
Starting simple, ask questions in your posts. As human psychology goes, it’s difficult for us not to answer a question when we’ve been asked. This is an easy and subtle way of pushing your customers to comment which will boost your posts to be seen by more people. As well as this; questions are a great way of getting a conversation started and making your company appear more personalised.
Similar to asking questions, polls are also a great way to get people responding to your comments. Maybe you could ask for some constructive criticism or what your customers want to see from you next?
Looking at your actual profile, you should definitely be including links in your bio. These could be for your website, other social media channels you use, or other accounts you control.
Taking a fashion brand for example, you can even ‘tag’ each item of clothing with a link to where it is on your website. Humans are lazy so when you make something as simple as possible for them, they’re much more likely to commit to purchasing from you.
Our Colchester social media marketing agency have seen lots of our clients execute highly successful question and answer sections. By doing Q&A segments, you not only get your customers more engaged but they’re also a great way to show the face behind your business. Once you have done this, it’s likely that people will find it much easier to connect with your brand meaning a larger following, more brand awareness, and an increase in revenue.
Another great way to pull users towards your platforms is simply by making them visually pleasing. To be successful, your social media should be uniform and consistent with your companies branding. Pick a theme and stick to it.
Depending on which social media you are using, hashtags are a great way of getting your posts to reach more people. Looking at Twitter and Instagram specifically, their algorithms particularly favour people who use hashtags in their posts. This makes it easier for them to then promote your posts to the most appropriate people meaning more engagement for you!
Why You Need an Agency
Despite having just pointed out the best ways to optimise your profiles; you may still feel a little under-qualified when it comes to doing your own marketing. If your budget allows, you may want to consider bringing on-board a Colchester social media marketing agency like ourselves.
Keeping your posts regular and authentic can be a mammoth task and one that many people find stressful. From our clients, we have often been told that outsourcing their social media marketing to us was a lot more time and cost efficient in the long run. What’s more, we have already been through the trial and error stage meaning we know what works.
The bottom line is, whether you outsource to a Colchester social media marketing agency or not, you’re only going to boost your business by conforming to the norm that is the online world. Without it, you’re holding yourself back. If social media management is something you think your business could benefit from, we would be more than happy to get involved. For more information on how we can help your business excel, get in touch by clicking here.