13 Aug Construction Marketing Agency Essex
What can a construction marketing agency do for your business?
The wonderful world of construction. It’s an absolute necessity to society and is often a competitive trade. In an industry which relies heavily on sales, many companies regularly don’t even have a marketing plan, which halts their development and success. Chances are, your construction website isn’t great, which is why you might be reading this blog post.
Or else, you might be here because you’re struggling to beat off your competition. Whatever the reason, we know how challenging it can be to understand the digital marketing industry, which is why we’re here to outline what the fundamentals are that a construction marketing agency like us can help you with.
Things to remember before hiring your own construction marketing agency
Have you created a marketing plan? Working in a competitive industry means you must be doing all that you can to be seen, which is why you need to fundamentally outline what it is that you want from a construction marketing agency.
You need to analyse and understand what it is that you can actually want and have a clear objective. For example, are you looking to drive more traffic on to your website? Who is your main competition? What makes you different from the rest of the construction businesses out there?
Once you’ve outlined what your objectives are, review your business. Complete a SWOT analysis and be as honest as possible. If you know your business is weak in customer satisfaction, ensure you write that down; the more honest you are, the more you’ll get out of hiring a construction marketing agency.
So, what can a construction marketing agency bring to your business?
Ultimately, an agency in this field can bring you B2B marketing and accountability on the performance of your marketing activity. Construction relies heavily on referrals, word-of-mouth ad searching online, so working alongside a construction agency is kind of a big deal (very big deal!). They can categorically help with the following:
Agencies can help you blog! Once your website is of an effective and professional standard, you must be blogging at least 3 times per week. The world is your oyster with blogging, you can quite literally talk about anything that you want in the construction industry. Hiring a construction marketing agency means that you can spend a little less time worrying about what your website looks like and blogging content, and more time on working with customers and being more in-demand!
Blogging shows your customers that you’re active online and therefore care about your business. It drives traffic to your website, and this can be analysed through an agency. Through setting yourself goals and targets of how many people you want to be reaching per week is a great way to see how effective the construction marketing agency is that you’ve hired.
If you don’t have any social media pages, then you’re seriously missing out. Ensure you say this in your marketing plan, as this will instantly drive more consumers to your business once created (only if done effectively, you don’t want to run the risk of embarrassing yourself online!).
The most effective social media pages for any construction business include LinkedIn, Twitter and Instagram. On these platforms, you can perform customer service, generate leads and gain golden insights and feedback to your businesses service. This can not only enhance your businesses social presence but also allow potential clients to see a bit more about you. It’s one thing visiting a website, which outlines what your company offers.
But it’s another seeing a business in a more ‘casual’ (if you like) way and see how they act online with customers and their posts. Your business should be posting near enough every day which is why it’s crucial to be on social media. For some platforms, such as LinkedIn, it’s slightly different, however. This platform will allow you to brand out to potential customers and find your own leads, whereas Instagram can be used more so to engage with your audience and have a more ‘casual’ relationship with your target audience.
Arguably the most valuable thing a construction marketing agency can do for you is use search engine optimisation. This helps your site rank for keywords that your target audience are searching for. The higher you are on Google, or whichever browser platform your customer is using, the better.
An agency can help you grasp the essentials that you need to reach a bigger audience. Tying in with blogging and social media, SEO works hand-in-hand. Agencies can help you to decide what keywords are going to be the most effective and write blog posts for you which revolve around that area. For example, if you’re a specialist construction business working in Liverpool, you might want to have a key word such as ‘Construction in Liverpool’ and a blog post about that topic. It’s these types of things which will allow your business to engage with more potential clients.
Enough of a reason to hire yourself a construction marketing agency?
It’s crucial that you’re getting yourself out there when working in the construction industry. Whether or not you are doing this already, it doesn’t matter. An agency who specialises in this can help you to build the foundations to reaching and engaging with a wider audience. Marketing in construction has never been more important which is why if you’re questioning whether you need the help of an agency, you probably do!
If the answer is yes, then we can help you! We’ve worked in this industry for over 11 years and would be more than happy to chat to you! Contact us today on 01376 386 850 or click here to fill out a form.