As a construction marketing agency in Essex, we know just how saturated the market out there is. We have worked with numerous clients across the sector to bring them the incredible results they deserve. Not only have these brands seen an impressive increase in revenue but they have also been able to establish themselves better within their industry.
At VerriBerri, we’re all about giving our clients a tailored and specialist experience. It is for this reason that all of our packages are bespoke and handmade to suit your company specifically. Whether you’re operating in a B2B or B2C market, we know exactly what your customers want to see from you. With this in mind, we know exactly what areas you should be targeting to reach an optimum ROI. This will result in less time being wasted in unnecessary areas.
Optimising Your Website
SEO is easily the most complex component of any marketing strategy. Despite this, it is quite possibly one of the most crucial areas to consider for companies like yourselves. No matter whether it is a business looking for your services or an individual, people are going to go online. With this, they are going to be met with billions of results. Without any form of SEO, it is likely that you will be ranking rather low. These two attributes combined is likely to mean you’re running the risk of being overlooked.
SEO is all about optimising your website so that you can rank as high as possible on the SERP. As we mentioned previously it’s a complex process that is difficult to teach anyone through the internet. To give you a brief overview however, SEO includes things such as back-end optimisation, back-linking and also content creation. All of which involve their own intricacies and sets of rules to follow.
The set of rules that we just mentioned is better known as the Google algorithm. It lays out each component of SEO and how Google would like things to be done. The more of Googles needs that you satisfy, the higher you will rank after your site is indexed. In return, your URL will be more visible to your audience. Hence, you’ll receive more site traffic.
Online Presence – B2B
When it comes down to social media, the route you need to take is likely to be hindered by your audience. This is where the expert knowledge and experience of our construction marketing agency in Essex comes in. Starting with those of you who have a B2B market, LinkedIn is the perfect companion for you. Not only can you post about your services for all to see but you can also make some valuable professional connections. Looking closely at the sole purpose of this platform, LinkedIn was built specifically for businesses to form relationships with other businesses. Therefore, this site offers the perfect platform for you to excel from. In terms of other social media sites, these are likely going to be more useful as a back stop for LinkedIn. It’s unlikely you’ll find many clients off the back of the likes of Facebook and Instagram. Despite this, you shouldn’t disregard them completely. Utilising other various platforms can help build your online presence on the whole. Ultimately, this means you’ll be seen by more people and appear more dominant within your industry. Given that this area is likely to have a lower ROI than LinkedIn, you may consider handling this yourselves.
Online Presence – B2C
When looking for anything, many people turn to social media for help in making their decision. For instance, Instagram is a great platform if you’re looking for visuals of somebody’s work. Similarly, it is a great place for businesses to showcase their masterpieces. As a construction marketing agency in Essex, we have seen first-hand the impact that interesting and authentic social media content can have. This aspect of marketing alone can guarantee you far more clientele as well as helping to promote brand recognition.
With so many platforms to choose form, it can be difficult to know where you should be posting. Alongside Instagram, other social media sites you may choose to utilise include Facebook, LinkedIn and Pinterest. All of these are unique for their own reasons, regardless, we’ve seen a lot of success for our clients in these areas specifically.
Publications
PR is an aspect of marketing that people are often apprehensive about and understandably so. Journalists are known for their indecisive nature. Sometimes, all it takes is for a publicist to want to change the angle of an article and yours is at risk of being dropped. In the past, clients have come to us having been let down by other agencies. Where our construction marketing agency in Essex is different however, is in our PR guarantee. We don’t believe in setting unrealistic standards simply to win over our customers. We prefer to be honest and set targets we’re confident we can achieve. This means you can be rest assured in our delivery of ground-breaking results.
The above being said, the direction you take with public relations is another that will depend on your market. For B2B companies, a great place to start is within industry specific publications. This form of media is usually going to attract a similar audience to that of your own. This means that by appearing in these publications you’re going to be able to reach your target demographic more directly.
For those of you operating in a B2C market, you’re likely going to want to employ a concoction of both. This includes mainstream media as well as more targeted sources. By doing this, you’re going to be maximising your visibility. The more people have heard of you, the more likely they are to remember you. In addition, being recommended within quality sources helps promote trust in your brand.
Why Not Reach Out?
If marketing sounds like the boost you’re in need of, why not explore the idea further? Marketing on the whole is a vast topic and there is plenty more to know than what we’ve discussed today. To find out more, you can reach our construction marketing agency in Essex by clicking here.