27 Aug Construction marketing ideas
Our professional construction marketing ideas and advice
To achieve marketing success, you must have unique construction marketing ideas and be willing to go above and beyond what others are doing. When starting your marketing strategy always take into consideration the following points.
- What makes you better than everyone else?
- How will you meet your goals?
- What are your competition already doing?
- Why should people choose you?
- What do you want to achieve?
Rather than just aiming to be the best at what you do, aim to be the only one that does what you do; or the only ones who do your job in a specific way. Always try to make your construction business as niche as possible.
Here at VerriBerri, we are a young vibrant team, who’s staff are switched on and up to date with the latest trends regarding marketing, social media, PR, and SEO. Our staff can pinpoint exactly what each of our customers require and what best suits their needs dependant on their goals.
With over 11 years’ experience in the industry, VerriBerri have accumulated a whole host of skills and ideas to fit individual needs. We are a multi-award-winning agency that specialise in construction and property. Our team work closely together to provide you with nothing but the best results. As a result, our client retention is exceptional, and our customers benefit from an enhanced income due to our work.
Our recommendations for marketing success
It can be hard to pinpoint exactly what your business needs to do to achieve the best results it can in terms of its marketing techniques. Here are just a handful of construction marketing ideas you can use to enhance your marketing strategy.
Define your business
You need to be clear on exactly what it is that makes you so different to your competitors. Although it is crucial to establish internally what you represent as a group; you also need to ascertain what it is your customers want from you. Your construction company can’t expect to be leaders in the industry if you don’t recognise your customers wants and needs. This can be achieved through research, building a portfolio, and understanding who your target audience really is; inside and out of work.
Nail your demographic
It is easy to get carried away when writing, no matter how good your content is. If you haven’t addressed anyone in particular, then there isn’t much point writing it. This is where clear and detailed demographics are important; your research will help to achieve this.
This ensures your marketing attempts are reaching the right people and your efforts have an impact. Reviewing your customer profiles regularly is essential. Consumer behaviour and requirements are constantly shifting so it’s vital that your target market insights are as up to date as possible.
Make note of your customers journey
Here at VerriBerri, we think it is vital to document the journey of your audience. Lots of tiny steps are taken along the way to purchasing a product or service. What type of content could be persuading them into finding out more about your construction company? How can you keep them engaged? What will make them make their final decision? Identifying each person’s motivations and objectives will allow your business to grow. To do this you need to have a clear understanding of what is required and how you can implement it.
Write engaging and niche content
Content creators across all industries are constantly battling for one thing, the reader’s attention. With more and more content being published on a daily basis, it is making it increasingly harder for small companies to compete. Rather than creating content at speed, create content that is engaging and bespoke to your target audience. For example, contractors and architects are two totally different industries within construction. It is of no use to your business to write generic construction-based content, it is important to write targeted copy and answer specific questions based on the end user.
Don’t be camera shy
An increasing amount of internet traffic is video and image content. It’s not surprising, as video and images easily digestible. It’s a good construction marketing idea to review which of your content can be delivered visually rather than via text. This can be helpful when you are trying to demonstrate to a potential client, or whilst tendering, that your work is of an excellent standard.
Jump up the search rankings
Ranking highly in search engines is becoming increasingly more competitive. With the expansion of paid search ads it is becoming more important to increase your SEO efforts.
In addition, pay per click can be used as an added extra along with organic optimisation. This is a method that works particularly well for start-up businesses. Google is constantly changing its algorithm and businesses must make sure they are adhering to these updates.
One of the many ways a good Google ranking can be reached, is through the consistent uploading of high-quality blogs. Each article must be over 1,000 words and be informative and knowledgeable, offering the reader value. The blog will not gain traction if you are not showing expertise. Additionally, they must include specific key words to your business and niche. The same principle applies across the site, with every page being optimised accordingly.
Don’t lose sight of your prospects
Even if you achieve each and every one of the previous points and produce innovative and individual content that attracts your target market; all of your efforts will go to waste if your sales strategy isn’t closely aligned. It might seem obvious, but you’d be surprised how the two can lose sight of each other. Communication between internal departments is key to the overall success of the company.
Lastly, utilising time and budgets
Budgets vary depending on the time taken to create and promote the content and on the type of business. Budgets also vary because of the level of marketing required; therefore, affecting the type of content that has to be produced.
In order to create strategic marketing plans you simply cannot do this alone. Divide your workload between individuals or source an agency such as VerriBerri to ensure content remains at a high quality and is consistent. It is key to track processes through regular meetings and reviews to check your budgets are being spent in the right area; additionally you can identify where techniques and strategies be utilised further to enhance your current approach.
It is apparent that there are many construction marketing ideas available. A significant amount of time and experience goes into creating the right content and making sure content is optimised for both Google, and the target audience.
Here at VerriBerri, we are experts at not just creating, but implementing marketing strategies for the construction industry. We are here to alleviate stress and free up your time; allowing you to focus on your bsuiness. To speak to one of our team members and find out how we can help you, get in contact today.