Content marketing agency

Content Marketing Strategies for Restaurant Owners

Content marketing agency

Our content marketing agency have found that over 95% of the work we carry out for our clients has at least one element of content marketing.

In fact, a recent study states that most businesses who make consistent investments into their content marketing get a ROI. In fact, over 60% of respondents found their content marketing strategy was becoming more effective year upon year.

As we creep into 2020, what is our content marketing agency doing to ensure our client’s strategies are more effective than ever?

Content marketing agency work is more than just blogging. 

There are many ways in which you can ensure your content is effective. This includes, but is not limited to, social media posts, media articles, branding, email newsletters, video, and advertising.

In fact, if you view digital marketing in its entirety there are very few methods that can stand alone without the support of content. As such, content will continue to grow. It will without question drive 2020 marketing strategies.

Whilst on the topic of strategies, you absolutely must have a content strategy in place. This is vital because you will then have solid goals to work towards as well as something to hold yourself up and compare against. It is estimated that only 41% of businesses have a strategy in place and quite clearly, that’s just not good enough if you are serious about growing your business.

It is also important to note that when implementing a campaign, marketers are no longer relying on one or two pieces of content to push themselves forward. In fact, forward thinking businesses are now producing tens, or even hundreds of content pieces for just one campaign. Why? Because the industry is becoming wise to personalising content.

Take YouTube’s service, Director Mix, which allows brands to upload thousands of videos all relating to one campaign. It then selects the video it will show to a prospective buyer based on their demographics and even where they have been geographically using Google Maps data.

With the help of all the above points, marketers are now in the position to deliver relevant content which is more likely to convert. 

The right type of content has the ability to rank prominently in search results; earning shares on social media and making a name for your business in the process. Yet, as is the case with other types of marketing, the type of campaigns that are effective can change from year to year.

As data analytics become an integral part of major business decisions, it is vital to study your target audience’s behaviour and craft informed content marketing strategies to remain competitive. We are finding that people are being drawn to content that meets their own personal preference rather than being part of marketing blasts that are unlikely to capture their attention.

Below our content marketing agency has suggested ways you will be able to capture the attention of your customer.

Images.

Recent research has proven that visuals are continuing to dominate. As the competition for customer attention continues to heat up, infographics, photos and videos are proving essential to every piece of content. If you are unsure of what an infographic is, it’s the presentation of information or data in a visual way. They are incredibly effective when it comes to communicating data, research and statistics. However, it can be expensive if you don’t have someone in-house to do it for you. If you are considering using an infographic to market your content it’s important to consider it in your budget.

Memes are easy to make, hilarious and another effective way to visually market your business. That’s one of the great benefits of memes – their humour. People really enjoy being able to look at something that they can laugh at and share amongst their friends and family. Though they may not be the best type of content to share on your blog, memes are primed for social media. The likes of Twitter, Facebook and Instagram are fantastic at gaining visibility and increasing your company’s reputation. Where memes do not cost a lot to produce it is important not to overuse them. Used frequently they can devalue the very brand that you are trying to promote.

Videos.

Videos are brilliant at communicating your message in a concise and memorable way. Whether you decide to create a video of the office or music video, you must get the script right. A video isn’t only about the moving picture, it’s about the words you say or display. YouTube is a great platform when it comes to getting your video recognised; with the right information it could go viral in a matter of minutes. Our content marketing agency would advise two or three minutes is considered a good length for video marketing.

Articles and Blogs.

Lists have endless appeal. Chances are you’re going to see or read an article today that involves some sort of list – 14 things you need to know about 2020, Biggest Marketing Fails of 2019. These are effective types of content marketing. Ever since the Ten Commandments, numbered ideas are as popular as ever, you can’t go wrong! Even popular magazines use lists to sell issues. Picking a topic and then a number is half the trouble. Although it is important to remember that the more detailed your list is the better, long lists are also effective.

Reviews.

Customers are drawn to opinions and a review can help you establish authority and leadership in your industry. Every industry has its unique array of products, software and services. It’s easy to gain respect when you engage key developers or manufacturers, all you need to do is share your experience and provide a recommendation. It may be worth including a video component to the review if the product is physical. As a result you’ll be able to take on a more hands free approach as you review the product.

Guides.

Writing a guide requires a good writer, designer and idea. They are often detailed and go beyond the length, style and approach of an ordinary blog post. They tend to have more visuals and the idea has to be something that your audience wants to read. It needs to look good and the readability has much to do with the layout and presentation of the content as a great writing style. It is also worth adjusting your content for smaller screens, as most content is being read on a mobile or tablet device.

Before try each type of content it is important to realise different content type’s suit different brands. If you don’t think a certain type will serve you, there is no need to panic. There are plenty of options available to you and your business. Content, regardless of its form, speaks to an audience. That audience, in turn, listens, shares, learns, and converts.

At VerriBerri, we have a team of copywriters that are on hand to help with any content marketing. We also have a wealth of experience when it comes to compelling content. This will aid your customers in the buying process as opposed to simply selling. If you require any further information or advice do not hesitate to get in touch with our content marketing agency.