27 May Content Marketing In Essex
Need Advice On Content Marketing In Essex?
Unless you’ve been living under an analogue-shaped rock. (I don’t know what that shape would be – maybe hexagonal?) For the past decade or so, you’ll have realised the importance that content now plays in the online world. ‘Content’ can refer to a huge number of things, from blogs to videos, from memes to podcasts. Leveraging content to your brand’s advantage is proven to be one of the most secure ways of ensuring brand growth. The team here at VerriBerri, providers of content marketing in Essex for a whole host of clients, wanted to look at some of the main forms of content, and tricks to get the most out of them.
Podcasts have skyrocketed in popularity over recent years; so much so that jokes over how many people start one up are now prevalent on online forums and social media platforms everywhere. They are, however, great ways of showcasing authority and expertise on a subject in a way that’s more accessible than blogs to the short attention spans of most people today. The beauty of podcasts is that it’s content that can be taken anywhere.
People can listen to you on a commute, whilst they’re doing the dishes or whilst they’re at the gym, to name but a few. It removes the framework of having to be browsing on a laptop or scrolling through your phone that traditional forms of content have had surrounding them.
There’s simply no added value in that for the listener. If your first thought is ‘let’s make a podcast’ rather than having an idea about something first and then realising a podcast would be a good fit, then the chances are it won’t be successful. Of all our tips relating to content marketing in Essex, this would be one of the ones we want you to digest the most.
Blogs still remain a mainstay of content marketing everywhere. That’s because they not only, like podcasts, offer a chance to display your brand’s knowledge on something, but they’re still great for SEO purposes. You can find a blog on pretty much anything, nowadays, if you look hard enough. Come to think of it, because of SEO, you won’t even have to look too hard if the blogger has done their job properly!
Use your blogs as a chance to talk about your brand and the wider industry trends. Use them to offer insights from behind the sector’s curtain that make your customers feel that there getting something which they wouldn’t ordinarily get a chance to hear about. Whilst you’re doing this, consider the keywords you most want to rank for, and look for ways in which you can tactfully place them within your copy. Don’t, however, just shoehorn them in for the sake of it as this will have a detrimental impact upon your copy’s SEO value.
The three main criteria you should be looking to meet when writing any blog is:
Expertise, Authority and Trustworthiness.
This is what Google looks for most on any page, on any piece of content, on any blog. So, when you’re writing blogs, always be doing so with these in mind, asking yourself the questions:
- Does my piece show expertise?
- Am I an authority on what I’m writing?
- How trustworthy are the sources I may be using?
These parameters will only serve to help your writing, ensuring you stick within guidelines that augment and bolster your writing. You won’t feel tempted to write on a topic you know little about, because you know that this may backfire from an SEO perspective. Blogging is by no means a dead art, as some more crass newcomers may argue, it’s still as important as ever, you just need to know what you’re doing with it.
Click on any industry-leading brand’s website today, and you’ll find just as much video content as you do written content. That’s because, with a deceptively minimal amount of equipment, you can put out high-quality content that conveys personality and knowledge all in one. What you can deliver in just a couple of sentences spoken to camera, can do more to get across the message of your brand than blogs and graphic design put together.
If you want to be known for your energy and dynamism as a brand, then it’s far easier to show this off in the form of your behaviour in a vlog than through creative language. Believe me, as a content creator, that last sentence pained me to write… Oh, and another thing, video content reigns absolutely supreme when it comes to SEO value. There’s a reason, after all, that when you enter a query into Google, nine times out of ten the top result that’s returned will be a YouTube video or something similar. So, if you’re looking to pursue content marketing in Essex, don’t neglect video content.
With so many forms of content at your disposal as a brand, it seems criminal not to make the most of at least some of them. Which ones you choose depends very much on the type of service you offer, and your own particular goals. If one thing is for certain, however, is that content will remain paramount for years to come. So, if you’d like to find out more about our content marketing in Essex, then get in touch! Contact VerriBerri today on 01376 386 850. We’d love to show you how you can optimise your content strategy to return maximum engagement!