03 Oct Craft Beer Marketing Agency
Here at VerriBerri, a craft beer marketing agency, we have been helping companies make an impact since 2009. With almost 13 years of experience behind us, we have a deep understanding of consumer behaviour and what motivates individuals to make a purchase. What’s more, we also know all of the best places to reach your target audience too!
Keen to improve your results and enhance your business? Keep reading!
Why it’s important to get your marketing strategy in check
For those of you who don’t know, marketing is a subtle, and less intrusive version of advertising. (It also gets a better ROI than ads.) Designed to generate more interest around your products, our services help companies build a meaningful relationship with their audience, encouraging loyalty and customer retention along the way. From social media and PR, right the way through to events and SEO, marketing is the umbrella term for a broad array of techniques. At our craft beer marketing agency, we provide each of these services, and much more!
Every business was affected by the coronavirus pandemic in one way or another. With breweries closing and pubs temporarily banned from re-opening, 2020 was unlikely to be an easy ride for you. What’s more, with the craft beer industry growing in popularity each day, competition is constantly on the rise. This in mind, it’s vital that you have your marketing strategy in check if you want to stand a chance at survival.
Strong marketing can add value to your brand in a variety of ways. From building your visibility and brand awareness, right the way through to improving your reputation. Moreover, a comprehensive and consistent strategy can also help you to tap into new markets too! What more could you ask for?!
Steps for building a strong strategy
When it comes to building an effective strategy, there are lots of different things you need to be taking into consideration. These include…
- Budget: Before you go planning too extravagantly, you need to know your budget and what it is that you can afford. Establish this before going too far.
- Your competitors: It often pays to investigate what your competitors are doing when it comes to building your strategy. This can tell you a lot about what works, and what you might want to avoid doing.
- Brand and customer alignment: Lots of brands fall into the trap of thinking they need to be everywhere, all at once. You don’t. When building your strategy, pay close attention to which techniques are appropriate, and where your target demographic spend their time.
- Goals and aspirations: Believe it or not, not all businesses have the end goal of making more sales. For some, you might just be keen to raise more awareness. Setting comprehensive and achievable goals at this stage can be helpful when it comes to measuring your success later on.
If we’re being honest, building a strong strategy can be demanding, and implementing it, even more so. Should you be struggling for ideas, our craft beer marketing agency are happy to help!
What are my options?
Knowing where to start can be tricky, especially if marketing isn’t one of your specialities. When it comes to your strategy, there really is no one size fits all option. Every business will have different needs, and your approach may even be very different to the next craft beer company. With this in mind, it’s difficult for us to pinpoint exactly what is right for you at this stage. In order to offer accurate professional advice, we recommend getting in touch with our experts.
Having said the above, it is possible for us to give a general overview of what may be the most lucrative avenues for you as a craft beer company. PR, social media, and influencer marketing are likely going to be among the most effective techniques and shouldn’t be overlooked.
When you work with VerriBerri, we spend time really getting to know your brand and understanding your product. This is a vital step in the process if you want your content to sound personal, genuine, and organic. Afterall, you can’t market something you know nothing about!
Ensuring your brands image is shipshape
There’s no denying that craft beer is a trendy drink, and it’s important that your branding is able to reflect this. Afterall, your image is how people distinguish between you and your competitors. More importantly, it’s how they remember you.
Not sure your current brand image is cutting it? Whether you’re starting from scratch or in need of a refresh, our design team are always happy to help! What’s more, we can also assist with website development too!
Why it pays to utilise a top marketing agency
There are lots of different things to consider when creating content, reaching out to influencers or brainstorming ideas for pitches. From including the right hashtags to choosing the right people to represent your brand, the entire marketing process can quickly become overwhelming. Not to mention, demanding too. When you work alongside a craft beer marketing agency, however, we can dedicate the time to this project that you don’t have, allowing you to focus your attention elsewhere.
As experts with over a decade of experience, it’s safe to say that we know the landscape incredibly well. If you’re going to make the most out of your marketing, it’s vital that you know what you’re doing and where to start. What’s more, you also need to be well connected too. When you work with VerriBerri, we can help you generate great results from the get-go. If you’re looking for a team that can hit the ground running, we’ve got you covered!
Here at our craft beer marketing agency, we have built an established name for ourselves within the industry. What’s more, as a multi-award-winning team with an outstanding track record, you can be confident when investing in our services.
Keen to know more about any of our services? Interested in receiving your free consultation? Give us a call! You can reach the offices on 01376 386 850 or by clicking here.