09 Jun Digital Marketing Agency in Essex: Understanding Consumer Behaviour
At VerriBerri, we are a digital marketing agency in Essex. We serve businesses of all shapes and sizes throughout the UK, US, Europe, and Asia. Our work allows organisations to build their brand image, making them more visible to the right audiences. Struggling to make noise within your industry? We’ve got your back!
What Can VerriBerri Do for Me?
Marketing doesn’t need to be complicated. Many businesses fall into the trap of enlisting multiple agencies for help with their strategy. This leads to a long list of contacts, and a disconnect between each marketing platform. When you work with VerriBerri, however, our team of skilled individuals come together to produce a fully integrated approach. Keeping things much more stress-free for you!
Below is a list of our core services:
- Social Media Marketing & Management
- Public Relations (PR)
- Graphic Design
- Event Management
- Search Engine Marketing (SEO & PPC)
What is Consumer Behaviour?
Consumer behaviour is the study of factors affecting either an individual or organisation during the process of making a purchase. For example, some demographics may be more susceptible to being influenced by their peers and so on. We each have different reasons as to why we buy what we buy. However, this concept is about finding consistent trends in behaviour.
Why Is Understanding Consumer Behaviour Important?
As a digital marketing agency in Essex, we know consumer behaviour like the backs of our hands. Having this understanding is a crucial part of producing strong strategies for our clients. Afterall, in order to sell more of something, you need to know why individuals make purchases in the first place.
First and foremost, research into consumer behaviour reveals what the general public really think of your product/service. Considering how others feel is important, even if they aren’t your direct selling point. Upsetting any member of the public has the ability to turn others sour and in such a digital world, negative comments online can spiral very quickly. This insight will help you to be more considerate with your marketing.
Secondly, consumer behaviour will also allow you to understand why a consumer may buy your product. As we established earlier, you need to know why someone makes a purchase in the first instance if you want to sell more. This is a crucial step when laying out your strategy.
Finally, relevant research will also allow you to generate a better idea of why someone may support a competitor as opposed to yourself. For example, do they think they can find better value elsewhere? Is it a matter of price, convenience or better alternatives? Not only will this allow you to develop your good/service, but it will also aid you in saying the right things with your marketing.
Factors Affecting Consumer Behaviour
There are a number of different things that influence buying behaviour. For example, a purchase could be made because of a physiological, personal, psychological or social factor. Either way, this will have a heavy baring on how you tailor your strategy. Let’s break the categories down further…
Physiological Factors: Basic needs (Eg. Water, food, shelter etc.)
Personal Factors: Interests, opinions and demographics (Eg. age, sex, culture, background etc.)
Psychological Factors: Motivation, perception, learning, beliefs and attitudes.
Social Factors: Peer groups or the media.
Understanding your audience is vital, yet all too often, this is where many businesses are lacking. What’s more, we often see organisations with outdated views of what their target demographic looks like. As a digital marketing agency in Essex, we will carry out the relevant research into your key segment. We are then able to utilise this information when creating your marketing plan, ensuring that your results are as strong as they can be.
How to Collect Data on Your Audience
Not sure where to start with collecting data on your audience? It’s actually much simpler than you may think! There are plenty of resources for you to be taking full advantage of and these shouldn’t be overlooked. As a digital marketing agency in Essex, we can assure you, these insights will change the way you market forever.
Below are a few examples of the many tools you have available:
Although this platform may take some time getting your head around, it certainly is one of the most valuable tools for business. Once your profile is set up, Google Analytics will collect an abundance of data from your website. For example, it will track where your visitors are from, their age and other various demographic measurements. Furthermore, it will also allow you to assess the source of your traffic. I.e, did someone find your website through a Google search, email marketing campaign etc.
There is a lot to be learnt from those around you, especially others in your industry. Not only can you learn from their successes, but you can also learn from their mistakes too. Have a look at what your fellow competitors are doing. Is it working for them? Have they faced any controversy in the past? Knowledge is power.
Social Media Insights
Something that we see businesses ignoring time and time again is their analytics. We cannot stress enough how important it is for you to be analysing your social media insights. These are available for a reason!
Almost every social media platform out there has an inbuilt tool for collecting data on your followers. This information will give you a good idea of what people enjoy seeing and what time of the day they are the most active. This information can then be built into your strategy, enabling your content to be more lucrative.
Need Help with Your Strategy?
More often than not, businesses are missing out with their marketing. In order to utilise these tools to their fullest extent, it’s always advisable to bring in the experts. Not only are we much more time-effective, but we can also generate a higher ROI too!
Interested in knowing more about working with our digital marketing agency in Essex? We would love to chat and discuss how we can help you get the most out of your strategy. To get in touch with a member of our elite team, just click here!