Digital Marketing Firms in the UK: What to Look Out For

public relations agency office

Digital Marketing Firms in the UK: What to Look Out For

When searching for digital marketing firms in the UK, Google is bound to return thousands of results. Understandably, choosing the right agency to work alongside can be quite an overwhelming process. Despite this, making sure you are working with a team who care about your success is vital. Operating alongside people who lack understanding of your business is likely to end in disaster.

At VerriBerri, we pride ourselves on our multi-award-winning service. Known as one of the biggest marketing firms in the South East, we’re always ready for our next project. With over a decade of experience in marketing and PR, we have spent years perfecting our close-knit team. A workforce that we now believe to be our biggest strength.

How to Know If You’re Picking A Top Digital Marketing Agency

As we have already established, digital marketing firms in the UK are ten a penny. However, top digital marketing agencies on the other hand, are hard to come by. So as though you can pick the right partner for you, our team put together a list of attributes you need to look out for. Read on to hear our suggestions. 

Transparency

One of the biggest downfalls of many digital marketing firms in the UK is their lack of honesty. Not only within their team but with their customers too. Poor transparency means trust is lost. Without this, it’s likely you’ll feel pretty out of control of the situation. Something that none of us business owners enjoy.

marketing agencies in Essex team

At VerriBerri, transparency is one of our biggest values and something we strive to achieve with each of our clients. As much as we enjoy pushing ourselves, we won’t promise you anything we know we can’t achieve. As an agency, we are extremely self-aware. This means we can be honest with our clients rather than setting unrealistic targets and leaving you disappointed. Not only this but we also value the wellbeing of our staff. Putting too much pressure on them can cause them to feel overworked, resulting in poorer results. Instead, we believe in being clear in the first instance. This doesn’t mean we won’t always try to go above and beyond though!

Communicative 

They say communication is key and it most definitely is. Again, unless people are communicating with you, you’re likely to feel more anxious about trusting them with your project. Placing your brand in the hands of an outside team is daunting. If you’re not able to establish a clear path of communication, it’s likely your brands messaging may be lost. 

When working with our marketing agency, communication is always a top priority. We are always available via phone, email, and Whatsapp to offer support. Moreover, we produce monthly reports for all of our clients. These include information on what we have achieved, how our time has been spent and where we will focus our attention next. This is a feature our clients love.

Guaranteed Results

Elements of marketing such as traditional PR can be really tricky given the unpredictability of journalists. No matter how newsworthy you believe a story to be, if a journalist changes their mind, you unfortunately don’t have a leg to stand on. From what we have seen, many of our clients have had negative past experiences with other PR agencies. It seems that when leads have been lost, they are rarely replaced.

Our team are perfectionists and never leave a job half done. So that our clients never go dissatisfied, we introduced our PR guarantee. We are so confident in our ability that we promise to always replace any lost opportunities. Moreover, we’re the only agency within the UK to offer such security.

Experience 

strategy team

Years of experience with some aspects of marketing isn’t always necessary. After all, all digital marketing firms in the UK need to start somewhere. Despite this, elements such as PR and SEO do require prior knowledge. To fully optimise your site, you need the combined support of an experienced team. A workforce that knows the Google algorithm like the backs of their hands. Moreover, to gain any traction with PR, you need contacts. Without time spent networking and developing relationships, it’s likely your campaign won’t get off the ground.

When working with us, you benefit from our well-known name within the journalism industry. We have spent years building connections with people in high up places. This has been so successful that publicists now approach us for help with constructing their story. In addition, we have taken on SEO for a FTSE 100 company. A project that was no easy feat.

Proven Results

When a company has done well, their achievements are something they should want to boast about. They should also give praise to their team for working so hard. Marketing may seem all fun and games but it requires real determination and skill. If a company is unwilling to share their victories, this is a definite red flag. Do be aware, however, that some of their clients may be under an NDA.

At VerriBerri, we love sharing our results on our social media and our website. To view some of our many case studies, click here. To mention one of our biggest, most recent successes – our content team were responsible for growing a clients social media following by 273% in just 3 months. Moreover, their website clicks soared by 130% per month during October to December.

Want To Know More About VerriBerri?

There you have it! Our list of features to look out for when choosing from the long list of digital marketing firms in the UK. Still looking for the perfect candidate? Look no further!

Our team here at VerriBerri are dedicated to helping our clients flourish. What’s more, we enjoy watching businesses grow from our efforts as our agency does too. To say we’re passionate about our work would be an understatement. If you’re interested in getting a free proposal, why not get in touch? To contact the team, call us on 01376 386 850 or click here.