09 Mar Digital Marketing for Fintech Companies
When it comes to digital marketing for fintech companies, you need a team who understands the industry. The world of financial technology is complexand it’s impossible to market something you know nothing about. That’s why our team is the perfect fit for you!
At VerriBerri, we have over a decade of experience helping fintech clients to build their visibility. Having assisted over a hundred different businesses, we have an impeccable knowledge of the marketing landscape. Moreover, we have many accolades to prove it. If you’re looking for a team of fintech marketing elites, you’re in safe hands with us.
Where to Start
Often, with marketing, half the job is knowing where to start. When it comes to digital marketing for fintech companies specifically, your options are broad. Below, we go in-depth into each component that you should be implementing into your marketing strategy.
As I’m sure you are aware, reputation is everything, especially in an industry such as yours. Unless you are able to establish yourselves as experts, your customers will go elsewhere. Therefore, you need to make sure people form a positive impression right from the off.
One of the best ways you can solidify your reputation is through your branding. This includes your logo, key colours, messaging, and fonts. When you spend time developing these characteristics, you help to make your brand more recognisable. Moreover, more trustworthy and credible. Someone should be able to grasp a good idea of what you do based on these attributes. Further, they should remain consistent through everything you put out into the world. For example, your social media posts, email marketing and your website.
Knowing which colours blend well together and how to make yourselves seem professional can be tricky. Not everyone is creatively minded, and this is understandable. If graphic design isn’t your forte, you may find it useful to outsource this job to professionals.
As experts in digital marketing for fintech companies, we know that your website plays a crucial part in the operation of your business. Quite frankly, you’d be lost without it.
As time goes on, businesses become more heavily reliant on their online presence. Unless someone can navigate through your website, they’re going to click off your site. Therefore, you need to make the fluidity of your site a heavy focal point. Moreover, you need to deliver information in a way that is easy to digest. Again, without this, people will lose their patience and go elsewhere.
At VerriBerri, we understand that to be in the fintech industry, you need to be knowledgeable. Where people often fall short is in thinking that their customers comprehension is at the same level. Businesses come to you with a problem and know you will have the solution. However, this doesn’t mean they necessarily understand your product. If making your website more palatable is something you’re struggling with, we can help!
Search Engine Optimisation
Unfortunately, just having a website isn’t going to cut it. As you’ll probably know, the fintech industry is heavily saturated. This means there are a hundred and one other businesses trying to reach the top spot on Google. The further down the search engine results page (SERP) that you rank, the less discoverable you become.
If you’re unfamiliar, search engine optimisation (SEO) is the process in which a website is developed to better satisfy the Google algorithm. In other words, these are the efforts that you need to make in order to rank better. Not only does ranking highly mean more website traffic but it also means more credibility. As individuals, we trust Google. Therefore, when they promote websites at the top of the SERP, this trust rubs off on you. As consumers, we know that Google wouldn’t show us sites it didn’t think were legitimate or helpful. Hence, your entire brand gets a credibility boost.
Social Media Marketing
The power of social media is something that increases almost daily. Even prior to the pandemic, we were spending more and more time in front of screens. Therefore, to not include social media marketing in your strategy seems ignorant.
As a B2B industry, LinkedIn and Twitter are going to be your best friends. LinkedIn is great for recruitment, networking and also, showing your expertise. Meanwhile, Twitter is a good all-rounder for B2B companies wanting to boost their brand recognition. Posting on these platforms regularly will help you to build more of a presence.
Although some businesses choose to operate their own social media accounts, this can become time-consuming. Further, not many people know what to say or how to deliver information effectively. At VerriBerri, we know exactly what your customers want to see. In addition to helping you generate content, we can also assist with creating graphics, videography and photography too.
When it comes to digital marketing for fintech companies, public relations are often forgotten about. What many people don’t release, however, is just how much attention digital publications can generate for your business.
PR is something that companies are often wary of. To say journalists are unpredictable would be an understatement. Moreover, given the amount of negative press that is out there, this can be off-putting. Having worked with a large portfolio of brands, we know many clients who have had bad experiences with PR agencies in the past. More often than not, these firms will not replace leads if they are lost. As a business trying to turn a profit, this is never ideal. So that you can be sure you will get the ROI you deserve, we offer a PR guarantee. We never do things by halves and keeping our clients satisfied is our number one priority.
For the fintech sector, you’re most likely going to want to aim for a blend of mainstream and industry-specific press. Both of these categories will have already established audiences for you to take full advantage of. By working alongside a professional PR team, we can help you to create a newsworthy story.
Contact Our Experts
If you’d like more information regarding digital marketing for fintech companies, why not get in touch? To contact our team, call us on 01376 386 850 or click here!