10 Nov Digital marketing for property developers
Based in Essex, VerriBerri specialise in digital marketing for property developers. With property being such an extensive industry, you have to know what you are doing. We have gained a wealth of knowledge, across a variety of property and construction sectors, with over 11 years of experience.
Our entirely bespoke marketing strategies mean that we can offer as little or as much help with digital marketing as you need. We’re a full-service agency, meaning we can offer a complete turnkey marketing solution or alternatively; we can simply act as a consultancy. Flexibility is key, so we ensure we can meet the needs you have; whatever they may be.
Why You Need Digital Marketing
In such uncertain times, you may think it’s unlikely that people are willing to put money into moving home. However, with everyone being confined to the same four walls, people who may not have been concerned with their home, are now noticing all the faults. With the news that moving home can continue through this second national lockdown, there’s nothing holding people back. Whilst other companies may be suffering due to the COVID-19 pandemic, you don’t have to.
In addition to the above, you then need to remember that you’re in a saturated market. A healthy level of competition is always good to keep you on your toes and ensure your service is excellent. However, too much competition could leave your company struggling to stand out. The digital world is always growing and evolving. It’s for this reason that digital marketing for property developers is vitally important if you want to succeed.
Types of Digital Marketing to Consider
In order for digital marketing to be effective, you first need to be aware of who you’re selling too. Who is your ideal customer and why would they choose to buy from you? You need to be clear on your demographic before continuing.
When implementing digital marketing for property developers, there are a number of different methods that you can consider. Yet, not all of them will be suitable for everyone. In order to ensure the best ROI, you may look to bring onboard a team of experts who have experience in this particular sector. Let’s take a closer look at your options:
Search Engine Optimisation (SEO)
SEO is an important tool for everyone to consider. However, it can be disregarded due to the complexity of the process. It is absolutely vital, and should not be overlooked. When searching for something on Google, how often do you find the answers you’re looking for on the first page of results? Now, how often do you travel as far as the second page? Almost never.
This is exactly why you should constantly work on improving your SEO. Search engine optimisation is the process in which a company seeks to improve their ranking of keywords relating to their business. A keyword, or key phrase, relates to what the public will type into the search bar.
There are many ways that you can improve your SEO.
This could include content creation, off and on-site optimisation, social media, backlinking, and much more. Whilst it may look simple on the surface, each of these categories then have a number of subsections to consider. For example, back-end optimisation encompasses things like optimisation for mobile phones, speeding up load times, alt-tags, and meta-descriptions. See how that got in-depth really fast?
Social Media Management
Social media is a great tool when it comes to digital marketing for property developers. In actual fact, social media is a great tool for every business wanting to further their brand awareness. There are hundreds of social media platforms for you to consider. The main four you will see success from are LinkedIn, Instagram, YouTube, and Pinterest.
Dependent upon your audience, LinkedIn can be an immensely beneficial platform to utilise for property development. If you are looking to connect with other businesses, or investors, it can be invaluable. With their recently added story feature, their well-known integrated recruitment function, and the ability to connect and message other profiles, LinkedIn will help you make new professional connections.
YouTube is a great platform if you’re looking to showcase your work. People want to know everything about a property and as such, videos can do wonders for boosting your sales.
There is a second benefit to videos by way of YouTube. For a while now the benefit of video on SEO has been clear. Google owns YouTube, which means that the algorithm pays attention to the videos. As such, content on this platform are a direct contributor to your Google ranking. This means any visual content of this nature adds value to your SEO. In addition to this, you can also use this content on your other social media platforms to cross market.
Throughout our years of experience in digital marketing for property developers, we have, surprisingly, seen success in the usage of Pinterest. Posting pictures of property interiors or home improvement attracts lots of engagement; meaning more awareness for your brand. It’s not a platform many think of when they consider property development, but experience shows it can be vital.
Furthermore, whilst Instagram may not bring in many direct sales, it is a great tool for supporting all your other platforms. It not only helps with brand upkeep, but increases brand recognition which supports your overall strategy.
Digital Public Relations
Digital PR is an effective way to gain traction. It not only means brand recognition but supports your SEO strategy and can directly impact sales. Every time your company is cited in the media, Google picks up on either the mention or the link. This shows them that you are deemed an expert in your industry and therefore a brand to note. This usually means they increase your search value and therefore you rank higher. The more that respected media outlets mention you, the better your SEO.
Furthermore, you have a prospective customer reading about you every time that a news article is published. This is an extremely cost-effective way of increasing your sales. An advert in the media can and will cost thousand, good PR is in the low hundreds.
Depending on your target audience, you can look to be featured in either mainstream media or industry specific publications. You may even choose both.
Either way, articles promoting your brand and touting your expertise and knowledge is an excellent way of bridging the gap between you and the public and increasing your sales.
Contact the VerriBerri Team
Ultimately digital marketing for property developers is vital if you want to succeed. Not only will more people be aware of your brand, but it can also help you to get to the forefront of your industry.
If this is an area you’re thinking of outsourcing to a marketing agency like ourselves, we would be more than happy to discuss your options. For more information on how we can help, get in touch today by clicking here or call the office on 01376 386 850.