06 Dec Digital Marketing in Chelmsford
Digital marketing in Chelmsford is something that we have years of experience with. Almost 12 in-fact! During this time, we’ve seen the digital world evolve into what it is today. With this, we’ve had to adapt our skills to suit the changes in demand. At VerriBerri, we’re a team of young, yet experienced individuals with a wealth of knowledge surrounding the online world. We’ve worked with a complete mixed bag of clients from the fashion industry right through to companies in the medical sector. No matter how big or small your project is, we’d love to get involved!
Why We Stand Out
Being based in Essex benefits us in more ways than one. Not only are we able to enjoy city life coupled with the wonderful scenery that surrounds us; but our location means that we’re also able to be much more affordable too. When carrying out research on digital marketing firms in the city, you’ll quickly find they all come with a hefty London price tag. If you want to avoid wasting money, outsourcing to specialists in digital marketing in Chelmsford could be a better option for you. We promise the same hard work and quality results; just at a far lower price.
In addition to the above, we also have an abundance of knowledge surrounding the local area. If you’re based in or around Essex, we know exactly what it is that your customers want to see. We’ve spent years honing our skills and we’re confident in the results we deliver. Based further afield or serving internationally? Not a problem! We have worked with clients across both the UK and US. This means we’re well versed in consumer behaviour, no matter your postcode!
Digital marketing in Chelmsford includes one of our personal favourites – public relations. Lots of businesses come to us having had bad experiences with PR in the past. This is where our USP comes in to save the day. With our unique guarantee on PR results, you can still reap the benefits public relations have to offer with absolutely no risk. That’s right, great PR without worrying about unpredictable results. We love pushing ourselves, but we don’t believe in setting unattainable standards. Our guarantee means what you see is what you get, and we’ll deliver what we promise as an absolute minimum.
Assessing Your Options
Like with all aspects of marketing, you’ve got lots of options to explore when it comes to digital marketing in Chelmsford. Now, obviously, you’re going to be different from the next client that we speak to. It’s for this reason that we offer tailor-made, bespoke packages for all of our customers. This makes it easier for us to allow for your budget as well as your needs. You may find that not all of the following techniques we’re about to mention will suit your company. Therefore, why waste time and money in areas you don’t need too? Bringing on-board a full-service digital marketing agency to help with your marketing strategy works out much more cost-efficient for this reason.
As we mentioned earlier, digital PR boast some wonderful advantages. Public relations aim to link business’s directly to their audience. This could be through newspaper articles or in more recent times, influencer marketing. Either way, they’re most useful for those of you trying to improve your visibility and reach new markets.
Seeing as we’re discussing digital PR specifically, this means aiming for the online publications rather than printed ones. As time goes on, more and more companies are wising up to just how vital digitalisation is. With the internet being 24/7, online publications can be viewed at every hour of the day. This only means maximisation in terms of readers. We have spent years constructing solid relationships with journalists.
This means we’ve been successful in having articles published in the likes of anything from The Metro to Cosmopolitan for our clients. With these types of content having such vast audience, having an article published could be massive for your brand. The more people see your company, the more memorable you’ll be. This will help to establish you as an expert within your industry as well as boosting your sales.
In addition, influencer PR has also seen huge success for businesses in more recent times. Having such a large following on social media sites such as Instagram, TikTok, or YouTube means you have a somewhat influence over viewer buying decisions. Influencers that are able to build trust with their audience can be effective tools when it comes to businesses. When an influencer is gifted a product, they’re likely to talk about it on their platforms. By recommending an item, this makes their audience far more likely to buy it as the recommendation has come from a source they trust. What’s more, they may feel like they’re missing out if they don’t make a purchase.
Search engine optimisation is all about optimising your website so that it ranks better. When searching anything, Google throws hundreds of thousands of results back at us. Despite the variety of options, as humans, we always seem to be drawn to one of the first results. With this in mind, not working on your SEO can be a risky move. It seems like a no brainer that if there is a way to boost your ranking, you should be doing it.
Despite making it sound easy, SEO is a very difficult thing to get right. In order to be fully optimised, you need someone who knows what they’re doing. This is where brining in a specialist team will be advantageous to you. We have written reams about the advantages of SEO, click here to read just one of them.
Your website is what sells your product. If it’s clunky, outdated or just not aesthetically pleasing, you’re going to be missing out on some crucial sales. You may find it hard to believe but some companies still don’t even have a website. If this is you – you’re seriously holding yourself back.
Creativity doesn’t come naturally to us all. Similarly, neither does understanding how to construct the perfect website. Utilising the likes of our agency specialising in digital marketing in Chelmsford, even if just for some creative direction, is bound to save you a lot of stress. We’re well clued up when it comes to consumer markets and we know exactly what your audience are looking for.
Finally, we reach social media. Social media is usually the aspect of digital marketing that most companies feel comfortable with. Being that it is all around us, it seems illogical that a company wouldn’t be reaping the benefits it has to offer. If you’re looking to cut costs, you could even do this aspect of marketing yourself.
Of course, social media reaches the thousands. Millions even. But like most things, it comes with lots of other uses too. Social media intertwines itself amongst both SEO and PR. Without social media, influencers wouldn’t exist, and neither would influencer marketing. Social media offers a platform for this type of PR to be carried out. Moreover, social media can also have a big effect on your SEO ranking. This is because your following proves to Google that you can be trusted and that you’re experts at what you do.
As well as this, social media can also be used for promoting exclusivity, building your reputation and customer service too.
The New Year may seem like it’s ages away at the moment but it’s coming at us quickly. Digital marketing in Chelmsford is a great way to make 2021 your best year yet.
If you’re wanting to boost your sales and see your company grow, why not get in touch? We’ll be able to give you further information on the work that we do and how you can best utilise us. To reach out, simply click here.