26 Nov Digital marketing in Essex – Festive marketing tips
Our established agency specialising in digital marketing in Essex have had plenty of experience preparing for the festive season. Our offices are fully decked out (including a Christmas tree), and we are getting into the festive spirit with our marketing campaigns.
We know that Christmas is a vital time for marketing your products and services as people hunt for gifts for loved ones. If you are not sure how to make the most of the Christmas rush, VerriBerri are here to help!
Something as simple as changing your logo over the festive period can make a massive difference to your online presence. You can change your social media profile pictures to this festive version of your logo or even include it in email marketing. This adds a small fun festive element to your brand, whilst also not detracting from your usual branding. Here at VerriBerri, our graphic design team know just the right way to shake up your logo and turn it into a classy festive masterpiece. We will even communicate back and forth with you to ensure any idea you have are executed exactly how you want them to be.
We know that at this time of year, customers inboxes are inundated with festive marketing emails, but it’s a classic way to let your customers know that you have deals and savings you have. Because of the sheer volume of emails your customer are likely to be receiving form other brands, it is vital your subject lines are creative and catchy to ensure they open the email instead of sending it straight to their junk. With our years of experience in digital marketing in Essex, we have found this to be a very effective marketing tool.
Not only are emails good for deals, but they are also fantastic for informing your customers of festive opening times and last delivery dates. This will hopefully reduce any complaints – no one wants complaining customers over the festive period. Not everyone has social media and so, even though you may have posted this information on your socials, popping it in an email is a great idea as well.
Social media promotions
At this time of year, any brand would be foolish to miss out on social media promotions. These platforms are a fantastic way to get your product out there. Research has shown that 46% of consumers lot to social media when looking for gift inspiration. Instagram was at the top of the list followed by YouTube, Pinterest, and Facebook.
Our dedicated social media team know all the best ways to ensure your engagement is on top form this Christmas. We can stay on top of trends, so you don’t have to.
Using Instagram wisely
With Instagram being at the top of the list, there are so many ways you can utilise this platform and make it easy for people to find and purchase your products. The story and highlights features can be useful for complying your top gift ideas into on place for customers to browse through. Stories also allow you to add a link to each post. Customers can easily access your website from these to purchase your products. Instagram also has a helpful built in shopping feature allows users to purchase without even leaving the app! This creates a simple and easy process, making it more likely someone will purchase.
Your hashtags will be incredibly important. These are likely to be how people find your products. Try using hashtags such as #christmasgiftsforher #smallbusinesschirstmasgifts #christmasgiftsuk. These will get more engagement than just using hashtags like #christmas and #christmasgifts. Despite these getting a high volume of searches, your posts will be immediately buried by other posts, therefore decreasing your chances of being seen.
It is worth taking time to get your festive images right. Some people will be choosing your products or services this Christmas based on just an image you put on your social media or website. Grab some Christmas decorations and get seasonal with your advertising. If you don’t want to go down this route, it might be worth taking new photos of your products, specifically for this time of year.
When it comes to PR, you should be way ahead by now. Seasonal campaigns are best planned half way through the year to give you ample time to execute them the way you want to. Don’t panic if you haven’t prepared though! There’s no harm in reusing campaigns of Christmas past. All you need to do is update and tweak to reflect current trends and you have a fresh campaign ready to go. This has worked for ALDI with Kevin the Carrot, so why can’t it work for you?
If you are struggling then have no fear, VerriBerri have over 12 years of experience with successful PR campaigns. Our dedicated and passionate team can assist you with yours so that you aren’t caught out next year.
Digital marketing is for life, not just for Christmas
All these tips are not only great for Christmas but for holidays all year round. You can also implement these tactics into your digital marketing strategy on a monthly basis, no matter what is going on.
Experts digital marketing in Essex can be hard to find but look no further than VerriBerri. With a team that all work under one of, our departments can cohesively work together to produce a digital marketing strategy that’s tailored to you. We regularly hold brainstorming sessions to produce new and exciting ideas for your content, PR strategies, and blogs.
We offer a range of digital marketing services including:
- Graphic design – branding/rebranding and web development
- Social media management
- Crisis management
- Public relations (PR)
- Event management
- Business development
- Search engine optimisation (SEO)
If you need help with you digital marketing in Essex, get in touch today or call us on 01376 386 850 for more information – we’d love to hear from you!