Digital Marketing Services

public relations agency office

Digital Marketing Services

At VerriBerri, we offer a wide array of digital marketing services. These cover your every need, from social media management and PR, right the way through to graphic design, events, and search engine marketing (SEM.) Our team are incredibly passionate about helping businesses to find their feet again after a tough few years. We pay close attention to getting to know who you are as a brand so that your marketing can remain as organic as possible. When you work with us, you can be rest assured that your best interests as an organisation will always be put at the forefront. 

Our award-winning agency has been operating within the marketing field for over a decade. It’s safe to say that during this time, we have got to know the landscape inside and out. Not only do we have an outstanding reputation, but we also have a great proven track record too. This makes us your perfect marketing companions! Interested in knowing more about our services? Keep reading!

Important Marketing Stats You Need to Know:

  • 84% of businesses are actively investing in a content marketing strategy
  • 75% of businesses find SEO the most efficient digital marketing technique
  • Digital marketing generated 50% more interactions than traditional methods
  • Content marketing cost is 62% less than traditional approaches

What is Digital Marketing?

Digital marketing, also referred to as online marketing, is the process of promoting a business or product online or via digital technology. This includes:

  • Sharing across social media platforms (Social Media Marketing)
  • Boosting your positioning on Google under relevant search terms (Search Engine Marketing)
  • Generating articles to be shared across digital press platforms (Public Relations) 
  • Seeking influencer collaboration opportunities and managing campaigns (Influencer Marketing)

Digital marketing services are often the preferred approach by experts. This isn’t to say, however, that a blend of digital and traditional techniques can’t work well together. They most definitely can, providing these are executed correctly. 

What is Traditional Marketing?

Traditional marketing on the other hand refers to any approach that doesn’t require using digital technology or the internet. Some examples include:  

  • Posters
  • Leaflets & Flyers
  • Billboards 
  • Brochures
  • Letters
  • Print Publications 

These techniques are still used heavily in the marketing world and are proven to remain successful. However, by using digital marketing services alongside traditional methods, brands can create a more rounded campaign.

Digital Marketing Vs Traditional Marketing

As I mentioned earlier, whilst traditional marketing methods aren’t redundant just yet, digital approaches are preferred by professionals. And for many a good reason.

Essex marketing team

One of the biggest advantages of digital marketing is reach. When you engage with traditional methods, you’re often limited to a local audience. In other words, you really are going to struggle reaching a global customer base (if this applies to you of course.) Digital marketing services, on the other hand, allow you to touch a mix of demographics, from all over the world.

In addition, digital marketing is also far more cost effective. No business wants to be spending more money than they need to, especially if you are a start-up. Printing materials and spending time distributing these can be costly. Not to mention, bad for the environment too! Comparatively, posting on social media costs nothing. Although there are often indirect costs involved in digital marketing (eg. Hiring an agency), these are often far less than your ROI.

Last but by no means least, digital marketing is far more measurable than a conventional approach. Results from posting on social media or implementing a PPC campaign can easily be tracked using various tools. This allows organisations, or their outsourced marketing team, to ensure they are hitting the mark every time. 

Why Choose VerriBerri?

In case you were unfamiliar with us before now, our agency is based in Maldon, Essex. Originally, our team started small, however we’ve been very fortunate to have grown astronomically over the past year. This proves testament to our hard work and dedication. Despite our growth, our passionate team remains close-knit. As an incredibly collaborative workforce, we dedicate a lot of time to brainstorming for our clients. Ideation is never in short supply, helping us to ensure our work is always completely bespoke! 

social media marketing Instagram

One of the biggest downsides to large, London based agencies is time. Unfortunately, many of these firms have little attention to give your brand, especially if you are a smaller contract. Even as we grow, we always aim to stay ahead of the curve to ensure we always have time to spend on our valued customers. The last thing we would want you to be is dissatisfied. What’s more, being based outside of the city, you aren’t lumbered with London price-tags. We keep our digital marketing services affordable, making this service accessible for businesses of all shapes and sizes. 

Finally, as an integrated firm, we offer a stress-free approach to your marketing. By choosing one agency to handle everything, you are able to limit the number of individuals you need to keep in contact with. What’s more, with all of us under one roof, we are able to ensure each aspect of your strategy blends well together, improving your results. We can help you with…

  • Search Engine Marketing (SEO & PPC)
  • Public Relations (PR)
  • Crisis Communications
  • Event Planning & Management
  • Graphic Design (Branding, rebranding, packaging design)
  • Website Development
  • Social Media Marketing & Management

Contact Us!

Overall, constructing your marketing strategy can be a daunting task. Knowing where to start can be overwhelming, but it’s important you get it right, nonetheless. If you’re struggling, it may be time you consider onboarding a professional agency. 

If you are interested in knowing more about the digital marketing services VerriBerri offer, we would love to chat! Usually, we love to invite all of our clients in for a face-to-face chat. Under the current circumstances, however, we are doing our bit to keep others safe by hosting these virtually. To contact a member of our expert team, click here!