12 Jul Digital Marketing Specialists
Looking for the perfect digital marketing specialists can be stressful. We won’t beat around the bush, there is a lot of competition out there and this market, like many others, is heavily saturated. Whilst in some cases, variety is a good thing for us consumers, in others, it can be overwhelming. If one thing is for sure, however, it’s vital you get it right.
At VerriBerri, we have specialised in digital marketing for well over a decade. Our team have worked with a huge variety of businesses, from cocktail companies and timber specialists, right the way through to lifestyle brands. It’s safe to say there isn’t any project we can’t turn our hands too! No matter what sector you operate within, we’re always happy to help!
What Is Marketing?
One of the most common questions we get asked as digital marketing specialists is the difference between marketing and advertising. We get it, for the untrained eye, it’s easy for the lines to have become blurred. We can confirm, however, that these techniques are two very different things.
When you see an ad on the TV or in the newspaper, you instantly know you’re being sold to, right? This is advertisement. Whilst the end goal of marketing is much the same, the actual approach itself is far different. Marketing aims to be much more subtle and puts a heavy focus on strengthening the relationship between a brand and their audience first. As people become more and more opposed to advertisement, marketing has become a vital clog in the promotion of many businesses and their products.
Types of marketing include:
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC)
- Social Media Marketing (SMM)
- Public Relations (PR)
- Crisis Management
- Email Marketing
The Benefits of Marketing
It’s only natural that you’re asking the question of what there really is for your business to gain from marketing. Afterall, it’s an investment, and you need it to pay off. When it comes to your strategy, however, providing you have a strong marketing team behind you, we can assure you, this process can be very lucrative.
Below is a non-exhaustive list of some of biggest benefits marketing has to offer:
- Visibility & Discoverability
- Better Brand Recognition
- Credibility & Earnt Trust
- Builds Customer Loyalty & Retention
- Improved Reputation
- Lead Generation & Sales
Avoiding Creating Content for Contents Sake
At the time of writing this, football is the only thing on everyone’s mind. The Euros have just come to a close, and England, for once, made it to the final. Albeit a disappointing result, getting as far as we did was still something to celebrate. Knowing full well that this was going to be a huge topic of interest, many organisations quickly took to reactive marketing in support of the occasion. But, is jumping on the ‘brandwagon’ really a good idea? In short, no, not always.
To give you a better idea of what we’re referring too, a few weeks ago, both Tesco and Jet2.com took to Twitter to share their reactive marketing takes. In a bid to generate attention, Tesco shared a post regarding the origin of their name. Below the caption was a graphic displaying the words ‘Itescominghome.’ Jet2 then responded with ‘Jet2.coming home.’ These are two examples of what not to do.
Don’t get me wrong, we’re all for having a bit of national pride. But if all you have to share are tenuous links, it’s probably best you say nothing at all. It’s vital that the content you put out is of a consistent high quality. Don’t just copy and paste what everyone else is doing. If you’re adamant on engaging in reactive marketing, at least make sure you’re thinking outside of the box. Don’t fall into the trap of creating content for content’s sake. This is only going to end up causing damage to your brand.
Why It’s Time You Employ Digital Marketing Specialists
When it comes to marketing, your options are broad and making a decision on which path is the right one for your organisation can be overwhelming. When you work alongside professionals in this field, however, we are able to get you on the right track from the get-go. We will work alongside you to establish what it is you want to achieve, and how we can get you there.
We won’t lie, marketing can be stressful, especially when creativity isn’t quite your forte. Knowing what to do, say or create is often where organisations hit a bit of a wall. Struggling for inspiration on what to post? At VerriBerri, fresh ideas are in constant supply, as our tagline would suggest! We can help you to stand out in a sea of competitors by creating campaigns with a bit of flare!
What’s more, we have the time to dedicate to your marketing strategy that you most likely don’t. If you run your own business, this is one of the last things you’re going to want to be juggling on top of everything else. If you want your marketing to be successful, you need to be committed. By outsourcing this task to a trusted agency, we are able to lift the burden off your shoulders. We know what your audience want from you, allowing us to build and manage effective campaigns on your behalf.
Contact Our Digital Marketing Specialists
At VerriBerri, we encourage all of our clients to see marketing for what it really is. This is no burdened cost, it’s an investment into the future of your business, and a necessary one at that. By keeping our pricing affordable, we aim to keep marketing accessible for all, no matter your industry, budget, or size. Each of our packages are entirely bespoke, tailored to fit exactly what your organisation needs and wants.
If you’d like to know more about the work that VerriBerri does, we would love to chat! You can reach our digital marketing specialists by calling us on 01376 386 850. Alternatively, you can also click here!