28 Aug DIGITAL MARKETING SPECIALISTS: HOW WE CAN HELP
For businesses across the globe, digital marketing specialists are vital to heighten brand awareness. Digital marketing is the process of using the internet and online channels to reach customers. This can be locally or further afield, depending on who your target audience is.
The internet has incorporated itself into so many aspects of our lives. As a crucial element of our day to day life, we build connections from our online life in an array of different forms. But one thing that’s for certain, is that businesses know that our technicolor digital world is a great place to build relationships with consumers. Traditional media still hums away in the background of our everyday lives; much like walking past a billboard, picking up a newspaper or browsing a magazine at the dentist. However, the internet has taken over and is quite literally available at the click of a button.
Running out of time
As you can see, digital marketing is a necessity. But for many business owners, creating a professional website, building and running socials, being able to execute professional graphic design assets, generating content, and utilizing SEO (just to name a few) just isn’t feasible. Not only is time of the essence in these situations, but the digital marketing industry requires skill. At VerriBerri, every one of our digital marketing specialists has unique talents and abilities. This allows ud to develop different ideas into flawless marketing strategies, specifically catered to your business! Let’s take a closer look at what we can do.
Digital marketing and social media
At VerriBerri, we have social media experts who know the many available platforms inside out. We can plan, produce, and schedule your social media content. Further to this, we then engage with your audience. Whether this be on Instagram, Facebook, Twitter, Pinterest, Reddit, YouTube, or LinkedIn; our team are invested in understanding your brand, analyzing your chosen target audience to create captivating captions, original graphics, and useful hashtags that will feel personal and relatable. Consequently,’ we gain traction from your desired consumers which results in a ROI.
An aspect that remains true for any social media user, is that consistency will gain you followers. Regardless of the frequency, having a strategy is absolutely key. We will nurture your socials into show-stopping pages that will stand out like a parrot amongst crows.
Depending on your desired writing style and themes, our social media and digital marketing specialists can embody your brand and its ethos through creative, relevant posts. Not only is your social media exposure a stand-alone effective digital marketing tool, this has a knock-on effect for your potential website activity.
Digital marketing and websites
As we know, a strong social media presence is key, and it can work to reach consumers directly, thus, drawing people to your website. Once you’ve enticed customers in through social media, many may wish to find out more about your services and products. They effectively have taken the bait, and your website can fully reel them in. Before you know it, you have a following of loyal customers. However, that is assuming your website and its content are just as high-quality as your hypothetical social media accounts. As such, it is vital that your website strategy mirrors that of other channels. This includes consistent branding, tone, and messaging.
Something you should also ask yourself is, is my website easy to navigate? Now more than ever people rely on convenience, after all we can buy products and read the news in seconds. Everyone is on the go, regularly digesting endless media content. Everything soon becomes very ‘samey.’ Therefore, platforms like a website need to be immaculate. Our digital marketing specialists can help overhaul your website through our expert knowledge on website design, whilst finessing personalised aesthetics your target audience will absolutely love!
Often graphics are just as important as words, if anything more so, in terms of creating that initial engagement. Our graphic designers can produce and edit visuals whether that be photos, graphics, or videos for social media and your website.
In terms of your website specifically, our content creators are professionals in blogs, article writing, and advertising campaigns. It might sound simple enough right? To just throw a quick few paragraphs onto a website? But our experienced team who all have a passion for creative work, consider every aspect of their writing from vocabulary, key words, style, structure, and of course the purpose of every piece. We immerse ourselves into the mindset of your target audience, creating engaging content that people will want to read to the end. Along with your input, we can generate a rapport with your consumers who are active on your website. We can even bring strangers (those who are unfamiliar with your brand,) to your website… which brings us onto the next point of SEO.
Every company wants to be at the top of the rankings when a keyword they can make money from is typed in into a search engine.
The fact of the matter is, the higher ranked you are, the more likely someone will click on your website, which will increase your potential sales. We have spoken about digital marketing in relation to social media and websites. But as a side note, social media signals can also enhance search engine searches in addition to driving people to your website.
Using a creative agency like VerriBerri means we know how to enhance your SEO through blog posts on your website, by using keywords and headings that internet users will frequently type in and knowing which sentence lengths are effective for SEO for example. There is of course much more to it than this, and some clients have hours every day poured into optimizing their site. SEO is a slow organic process, which needs constant maintenance.
Google’s algorithm decides what websites become highly ranked and these algorithms change all the time. Large changes are not as frequent but small tweaks happen daily. Our specialist team can help you navigate this confusing, difficult world. Content creation and data analysis are areas VerriBerri are professionals in. The digital world can be an unapologetic and overwhelming environment, but as digital marketing specialists we can banish these extra stresses for you by executing strategies through digital marketing that makes a huge difference in gaining traffic and sales.
Everyone is upping the ante in terms of digital marketing; predominantly because it is such a principal revenue stream. But unfortunately, because of this, competition is heavily saturated and therefore ruthless.
With VerriBerri our digital marketing specialists can help you stand out from the crowd with the help of our creative-minded team! So, if you think your business could be in need of an online marketing revamp, do not hesitate to contact us by clicking here! We would love to help amplify your business to the absolute best it can be.