04 Sep Digital Marketing Strategists
As digital marketing strategists, we understand the true importance of building a comprehensive plan of action for your company. This is a vital cog in the entire marketing process and allows businesses to make the most of their hard work. Without it, unfortunately your team are likely to lack direction, effecting your overall results.
First and foremost, to give you a bit of background, VerriBerri is a trusted award-winning digital marketing agency with over 12 years of experience in the field. It’s our job to help businesses flourish, extending the overall longevity of their company. If this sounds like what you’re after, we can help!
The benefits of having strong marketing
It is easy to overlook the real value in bringing onboard a team of elite digital marketing strategists. The work that we do will benefit your brand in several ways. A strong marketing campaign will help you to…
- Reach your target audience
- Boost brand awareness and visibility
- Improve sales and conversion rates
- Build your reputation and credibility
- Get an advantage over other competitors in the same market as you
Things to consider when building your strategy
Unfortunately, building your strategy is not as simple as throwing a few ideas into a word document and circulating this around your team. This process can be demanding. Nevertheless, it is in your best interest that you dedicate the time to this process that it deserves.
Below, we go into detail on a few of the things you need to be considering when getting your plan of action together…
Starting with one of the most important steps in building your strategy – knowing your targets and aspirations.
Before you go too far, everyone needs to be on the same page when it comes to what you want to achieve from your marketing. Without this, the team behind your project won’t know whether your campaigns are on track, or if changes need to be made. Spending time on this step will help you to measure the success of your marketing down the line.
A great way to make your goals well-rounded and comprehensive is by using the SMART method. This stands for specific, measurable, attainable, relevant, and time-based. It’s thought that if you use this structure when setting your targets, these will be far more achievable in the long run.
There’s no point having lots of grand plans if your budget doesn’t allow for this. Although investment in marketing is a necessary step for all businesses to make, it doesn’t always come cheap. Before diving too deep into your strategy, make sure you are considering your allowance for this project.
When you work with our team of digital marketing strategists, we can help you with budget control. What’s more, we won’t upsell you services that you don’t need, and that’s a promise! Transparency is one of our core values and something we are consistent on, no matter the budget or the size of client.
Your brand and customer alignment
It goes without saying, but you also need to be considering your brand and customer alignment when building your strategy too. Afterall, if you’re marketing to the wrong audience, you may as well be speaking to an empty room.
By brand and customer alignment, we simply mean looking at marketing routes that suit your product and services, which will also allow you to reach your desired audience. For example, LinkedIn may not be the most appropriate place to market a baby brand. Similarly, a fintech business may not be best suited to the likes of Vogue magazine and so on. Do some research into where your customers are and make sure you’re there too.
Believe it or not, there is a lot to be learnt from your peers and those around you. With some simple competitor analysis, you’ll be able to determine what works well for your industry when it comes to marketing and what doesn’t.
There is nothing wrong with learning from other people’s mistakes. Similarly, there’s also nothing wrong with taking inspiration from what has worked well for them. It’s important that you use the resources you have available around you. They are there for a reason!
Additionally, you may also find that focussing on a more niche and untargeted audience might be more successful for you.
Still not sure where to start?
We get it, for those of you with a lack of knowledge surrounding marketing, this can be a daunting process. The truth is, if you’re going to build an effective strategy, you need to know what you’re talking about. If you’re still not quite sure where to start, we highly recommend getting in touch with our team of digital marketing strategists.
At VerriBerri, we offer a wide range of digital marketing services to help our clients flourish. As a fully integrated agency, we can help you with any of the following:
- Social media marketing and management
- Public relations (PR)
- Crisis communications
- Influencer marketing
- Affiliate marketing
- Graphic design and branding
- Website development
- Search engine optimisation (SEO)
- Pay per click (PPC)
We keep our packages completely flexible to suit you. Need a turn-key solution? We’ve got you covered! Just after a bit of advice? We’re always happy to help! We help make marketing accessible for businesses of all statures. It is as simple as that!
Contact our team of digital marketing strategists
Marketing can be an incredibly demanding process. If you’re not putting together a strong strategy, you’re focussing on the actual implementation of these methods. All in all, this process is going to drain you of a lot of time and resources.
Trying to wear too many hats or spin too many plates all at once? A single marketing campaign can have the power to make or break your business, so it’s important you tread carefully. This isn’t something you can just throw together. Not sure you want to take this risk alone? Speak to our professionals!
To get in touch with a member of the VerriBerri team, give us a call today on 01376 386 850. You can also click here!