Digital Marketing Strategy: Why It’s Vital You Plan Ahead

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Digital Marketing Strategy: Why It’s Vital You Plan Ahead

Whether you care to admit it or not, your digital marketing strategy is a vital clog in the entire marketing process. For those of you looking for strong results, this isn’t a step you can afford to overlook. As a professional marketing agency, we’re often asked by businesses where to start with building this plan. We get it, your options are broad, and this task can be quite daunting for beginners. If this is something you’re struggling with, we can help!

Who Are VerriBerri?

To start by way of introduction, VerriBerri are a well-established marketing firm based in Maldon, Essex. Our experience spans over 12 years, serving us with opportunities to market on behalf of a wide range of brands. Our portfolio covers organisations operating in a range of industries, from baby products and the lifestyle sector, right the way through to construction and finance. What’s more, we also operate globally, giving us an insight into all consumer groups. 

Why Is Having a Digital Marketing Strategy So Important?

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When it comes to bringing your marketing plan to fruition, there are likely going to be multiple teams involved. Regardless of whether these are internal or external, everyone needs to be on the same page if you want things to run seamlessly. Most marketing techniques are intertwined in one way or another and it’s important your efforts blend well together. Getting your strategy in line is a great way to make sure there aren’t issues with communication. Planning is always key.

Vital Things to Consider When Constructing Your Digital Marketing Strategy

When it comes to constructing your marketing strategy, there are lots of different components you need to be considering. Below, our team have put together a few key questions you need to be asking yourself when planning…

What Do We Want to Achieve?

It’s pointless going into something not knowing where you want it to take you. Marketing is a great opportunity to secure a more stable future and it can seriously open doors when it comes to growth. Look at where your company is right now, and where you want to be. Knowing your goals is vital when it comes to measuring your success, and whether you need to change tactics. 

As experts, we recommend every business adopts the SMART approach when it comes to setting targets. This anagram stands for specific, measurable, attainable, relevant, and time-based. Providing you are giving consideration to each of these areas, your goals are going to be far more reachable. 

Who Are We Targeting?

Another vital part of every successful digital marketing strategy is knowing who you are actually targeting. At this stage, you need to be pumping time and resources into market research and getting to know your consumers. Specifically, you need to know where and how your audience are spending their time.

When you outsource your marketing to an agency, we can do all of this background work for you. Our experienced team know consumers like the backs of our hand and have a deep understanding of consumer purchasing behaviour. What’s more, we know what each group responds best too. 

What Approach Is Suitable for Me?

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Last, but by no means least, you then need to carry out in-depth research into which approaches may be the most suitable for you. This is often where businesses become stuck and seek professional advice. Your options when it comes to digital marketing are incredibly extensive and this can be overwhelming. When you work with us, we can help you to identify the best course of action so that you are as efficient in your approach as possible. 

What VerriBerri Can Do for You

At VerriBerri, we are a multi-service agency and home to experts covering each area of the marketing landscape. Below is a non-exhaustive list of the areas we specialise in…

  • Graphic Design: We can help you set the tone right from the beginning. Our team are on standby to help you perfect your branding. In addition, we can also assist with creating branded graphics, packaging design and website development too!
  • Public Relations: Through the use of press and influencers, our team will work hard to establish valuable exposure opportunities for your business. We will help you to manage how the public perceives your brand, allowing them to see another side to your business. 
  • Crisis Management: Everyone makes mistakes, and no business is ever truly safe from crisis. Our communications team are always here to help should you find yourselves in hot water. 
  • Social Media Marketing: Our social media team are a talented and passionate bunch. When you work with us, we will help you to grow your following through creating and distributing captivating content. This will help to position your organisation as experts and will build the relationship you have with your consumers.
  • Search Engine Marketing: At VerriBerri, we are also skilled in both search engine optimisation (SEO) and pay per click (PPC.) When you work with us, you benefit from our technical knowledge surrounding the Google algorithm, helping your business to rank better on the search engine results page (SERP.)
  • Event Management: Now restrictions are beginning to ease, our team are excited to get back to planning events for our clients. By utilising our contacts, we can ensure the right people are there on your big night. Further, we can also aid you with securing the right location and adding those special touches.  

Contact Our Multi-Award-Winning Agency

All becoming too much to handle? By working with VerriBerri, we can lift the burden of marketing off your shoulders. Our team can assist you with every step, from start to finish. Whether you just need us to help with your digital marketing strategy, or also need assistance with implementation, we’ve got your back! 

If you’d like to know more about how we work, get in touch! To start a conversation with one of our experts today, call us on 01376 386 850. Alternatively, you can also reach the team by clicking here!