27 Feb Digital media marketing tips for 2022
The new year is well and truly here, but that doesn’t mean it’s too late to focus on the latest digital media marketing tactics. Here at VerriBerri, we know a thing or two about the online world of marketing. In the past 13 years, we have been lucky enough to work with various clients across the world; bringing their digital marketing to life and ensuring they get the very best ROI possible.
We think this level of experience qualifies our team to tell you a little bit more about what to expect from digital media marketing this year, and how you can adapt your strategy to produce the best ROI for your brand. One of the most important areas of digital marketing is the use of social media. In this blog, we’re going to focus on how you can use this to your advantage.
Look at the facts
As a brand, you would be naïve to ignore the ever growing popularity of social media. Across the world, there are 4.62 billion social media users. They spend an average of 2 hours and 27 minutes a day on social media across 7.5 social platforms. This, as you can see, is a very large percentage of a possible target audience for you and your brand. Not utilising social media marketing may mean you miss out on a potential market.
2022 is all about the customer!
Let’s be real, digital media marketing has always and always will be about the customer, but this year, it is vital you really hone in on that when setting up a social media strategy. When customers use social media, they want to connect with their favourite brands. They want to see a human side to your business. This makes it easier for them to relate with you and to feel like you care about them in a personal way. Businesses often fall into the trap of looking far too corporate on social media. Whilst it is paramount to keep your social presence professional, this hard-exterior, hard-selling approach doesn’t connect with audiences.
There are fun ways in which you can keep your customers engaged and interested on social media. This could include creating infographics for them to share, creating quizzes or Instagram story polls, and asking questions. Not only does this make your followers feel included and involved with your brand on a more personal level, but it allows you to increase your engagement rate. This is important to ensure your accounts are growing and thriving.
Don’t be afraid to branch out!
If you have never delved into social media before, now is the best time. Maybe your brand already has some social platforms – so it’s time to expand. TikTok has been dominating the social media scene for just over a year now. In 2019, it was a fairly unheard of app, but the pandemic and lockdowns across the world has caused a boom in its popularity. TikTok has since reached an astounding 3 million global downloads. It is one of the top 10 free downloadable apps on the Apple App Store and now amasses over 1 billion users.
TikTok specialises in visual content, namely videos. This videos are usually 15 seconds long and can have original audios or sounds attached to them. Many other platforms including YouTube and Instagram have started to integrate this feature into their own platforms in order to benefit from the hype of TikTok. TikTok is set to continue its popularity over 2022 and brands may find it useful to set up an account and start posting.
Check your trends
What is trending is a very important thing to keep track of when working in digital media marketing. Trends are what is popular. Brands can benefit from these trends by jumping on them. If you follow a trend well enough, it could possibly lead to a viral video or post. This is great exposure for your brands and will increase your engagement and your following. Memes and funny videos have become a core form of communication for the younger, online generation. If you are aiming to target this audience with your marketing, you should be looking at way you can incorporate memes into your social media posts. Even if your target audience is a little older, there will still be trends that can grab their attention. Before you post, conduct some research into your target audience to identify what it is you should be focusing on.
Other forms of digital media marketing
If social media isn’t something you want to focus on, then there are other options for you. Digital media marketing also involved search engine marketing and digital PR. Search engine marketing encompasses both SEO and PPC. Here at VerriBerri, we have had success with clients using both, however SEO is the organic option. Adapting your website to meet the SEO values that Google has will allow you to rank higher on the SERP (search engine results page). The higher you are on the SERP, the more likely Google users will see your website and click through to your page. Your website can be streamline for SEO in many ways including using keywords within content and adding metadata to images and pages.
Digital PR is another digital media marketing technique. PR teams can gain backlinks into online publications to not only boost your SEO, but to also increase brand awareness. Digital PR to bridge the gap between you are your target audience, strengthening the relationship you have with them by presenting humanistic angels and inner insights into how you operate as a brand.
Need some help?
Digital media marketing has many components and may be overwhelming and confusing to those who are new to it. This is why agencies like VerriBerri exist. We have a creative and dedicated team that are on hand to guide you in the right direction.
If you would like more information of the digital media marketing services we offer, get in touch with our team today or call us on 01376 386 850.