07 Oct Digital Media Marketing: Building a strong and comprehensive campaign
We are experts in digital media marketing, with years of experience helping businesses reach their full potential. Our portfolio consists of a wide variety of brands from all over the world. Be it beauty and lifestyle or architecture and construction, there’s nobody that we can’t help. This paired with our proven track record makes us the perfect marketing team for you!
Interested in knowing more about our work? Keep reading!
What is digital media marketing?
Whereas once, marketing consisted of the odd poster here and there, digital technology has allowed the landscape to flourish. Nowadays, marketing encompasses a wide range of techniques. These include:
- Social media marketing (SMM)
- Public relations (PR)
- Crisis communications
- Email marketing
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Influencer and affiliate marketing
The end goal of every strong marketing campaign is to boost a business’s discoverability, stimulating a higher revenue along the way. The techniques mentioned above are a great way to bring brands closer to their consumers. Unlike advertising, marketing focusses on building meaningful relationships and a long-term strategy. Additionally, a comprehensive and successful strategy will also have a positive impact on your brand image too.
Does my brand need digital media marketing?
No matter who you are or what sector your business operates in, the answer to the above question will always be yes. Every business has something to gain from marketing, providing their strategy is well executed, of course.
Lots of organisations fall into the trap of thinking that strategy is only something they need when sales are on a downturn. In reality, digital campaigns are something you should be running all year round, especially when demand within your market is high.
With the invention of the internet and prevalence of social media, finding new brands to connect with has never been easier. For every business, this has meant a sharp increase in competition. No matter how well-known your brand is, if you’re not marketing, you’re missing out. Quite frankly, the longer you wait, the more consumers you are pushing towards your fellow contenders.
Key stats you need to know before building your strategy
- Over 1.5 billion individuals are using social media around the world
- Around 55% of consumers use social media to research a company before making a purchase
- Around 53% of all website traffic comes via search engines
- 49% of internet users say they utilise Google to discover new brands and products
- 70% of teens trust social media influencers more than celebs
Is professional help a must-have when it comes to marketing?
The above question is one that we get asked all the time. Is a professional agency really a must-have? We won’t lie to you, there are some aspects of your strategy that you may want to go it alone with to cut costs. Social media could be an example if you have a savvy influencer in house! There are lots of factors that you need to consider before taking on your own campaigns.
First and foremost, if you’re going to execute any element of your strategy alone, you need to make sure that you have ample time to dedicate to the task. Marketing can be an incredibly demanding process, and even some of the ‘simpler’ jobs can still be time consuming. Social media content isn’t going to write itself. Similarly, your site health isn’t going to magically improve with no input. If time is something you’re running low on, outsourcing your marketing is going to be far more effective.
Secondly, digital media marketing takes real creativity too. This trait doesn’t come naturally to us all. Even for those of us who are artistically inclined, it’s easy to find yourself running dry when it comes to fresh ideas. When you make use of a professional agency, not only do we lift the burden of ideation and brainstorming off your shoulders, but you also benefit from a wide range of different perspectives too.
Finally, we have the contacts that you might not. In addition to a great deal of skill, a lot of marketing is about who you know. You can’t get featured in top-tier publications if you don’t know the journalists behind them. Similarly, influencer marketing campaigns require existing relationships. If you’re struggling to gain traction, our team are here to help!
When choosing a digital media marketing agency to handle your project, it’s only natural that you first want to establish a certain level of trust. What’s more, it’s only right that you do your research into their abilities.
Here at VerriBerri, we know we’re great at what we do. But don’t just take our word for it! Below, we go into detail on the amazing results we have achieved for a past client, NeeNoo.
NeeNoo, a specialist baby brand, approached the VerriBerri team with the hopes that we could help increase awareness around their new site. With a clear understanding of their goals and what they hoped to achieve, we quickly took to sprucing up their social media channels. As part of this short term, 3 month contract, it was our job to create content for both Facebook and Instagram, as well as engaging with their followers.
Before beginning our work, the team were tasked with hitting 1,000 followers on both platforms, a target we reached within the first month. What’s more, as a result of our hard work, we were able to increase engagement on Facebook by 8,100%, and on Instagram by 572%.
Want to know more about working with our fantastic team?!
Here at VerriBerri, we recognise that our team is one of our strongest assets. Not only are they great communicators, but they’re also extremely talented beings too. From brainstorming unique ideas to executing these on paper, you’ll struggle to find a workforce that are more passionate than ours.
Does VerriBerri sound like the perfect addition your next big campaign? Keen to learn more about digital media marketing from the experts? Get in touch! You can reach our specialist team by clicking here!