29 May Digital PR Agency: Managing Public Perception and Building Bridges
At VerriBerri, we are a well-known and respected digital PR agency. Each and every day, we work hard to manage the public perception of over 50 different clients spanning a range of industries. We assist businesses throughout the UK, US, Europe and Asia in delivering an effective communications strategy. With our help, we can help you to better establish yourself within a busy market. The work we do is all about building a brighter future and ensuring the longevity of your brand.
What Does a Digital PR Agency Actually Do?
Many people think they know what PR really is, however, not many people know when or how it can be used. Public relations (PR) are all about building a relationship between a business and their consumer. As a digital PR agency, this is our main objective.
In short, it is our job to seek exposure opportunities and then to manage these as you move through the process. We are responsible for creating materials such as press releases or articles, and also, liaising with certain authoritative figures. This could be anywhere from journalists and directors to influencers. In addition, we can offer crisis support should you run into any issues.
The PR process is often far trickier than people give it credit for. As experts, it is vital that we know how to speak to a wide range of diverse individuals, in all walks of life. Moreover, it is crucial that we are creatively inclined and possess unbeatable writing skills. In order to take full advantage of PR as a marketing concept, an experienced team is key.
Mainstream and Local Press
When people hear the words ‘public relations’ the first thing they often think of is press. On the whole, articles in publications remains the most common type of PR, and for good reason.
Millions of people read mainstream news each and every day. Even for many local publications, these still draw in a hefty audience. With this in mind, press coverage in a variation of digital outlets can be extremely lucrative. Not only are you exposed to a much wider audience, but also, new markets as well. Providing this task is well managed, this can lead to a huge increase in demand for your product or services.
Marketing is subjective so it is tricky to say definitively whether mainstream or local press is the right way to go for your business. When you work alongside our digital PR agency, however, they will always act with your best interests at heart. This means gaining you coverage in the most plentiful outlets for your company specifically, rather than taking a one size fits all approach.
Another popular form of digital PR more recently is influencer marketing. This involves gifting your product to a number of content creators who are trusted by their loyal audiences. In addition, influencer marketing also includes affiliate linking, collaborations on new product ranges and brand ambassadorship. All of these approaches can be incredibly successful, providing you choose the most appropriate fit for you.
According to statisticians, 70% of millennials are more likely to trust an influencer over a traditional celebrity figure. With this in mind, you can begin to see just why this form of PR is so lucrative. Within our portfolio of clients, influencer marketing has proven to be incredibly powerful, offering an impressive ROI.
TV, Radio and Podcast Appearances
When thinking about public relations, TV, Radio and Podcasts may be one of the last things that come to mind. In fact, many people are unaware that these digital formats even cross over into PR and your communications strategy. Through the years, however, we have been successful in securing our clients some amazing coverage through these channels.
When you outsource your digital PR to VerriBerri, there are no limits on the opportunities we can provide. Our amazing connections and outstanding reputation has meant that we are frequently offered unique and exclusive opportunities for our clients. We are always dedicated to providing the best service possible so you can be rest assured you are in capable hands with us!
As an experienced digital PR agency, we understand the importance of developing your own tone as a business. When it comes to your communications strategy, there are two potential routes you can take – thought leadership or news hijacking.
In layman’s terms, thought leadership is all about creating a story centred around a unique or exclusive topic. Most commonly, this will be about your own personal experiences, or your business. Meanwhile, news-hijacking involves jumping on a popular trend or news story to create your own narrative. For instance, you may share your views on a hot topic in the press.
Through the years, our approach to PR has remained the same. We have always favoured thought-leadership, simply due to the long-term strategy that this provides. News-hijacking is all good and well, but it doesn’t provide any suitable longevity. As our tagline would suggest, VerriBerri is the king of fresh ideas. When you work with us, this is exactly what you get!
How Else VerriBerri Can Help You
In addition to offering superlative PR, our team can also aid you in a wealth of other areas too. As an agency, we are fully flexible to better fit the diverse needs of different businesses. We are more than happy to act as a consultancy, offering our advice on your strategy. On the opposite end of the spectrum, we can even provide a full turn-key solution if needed.
Our specialist areas include:
- Public Relations (PR)
- Social Media Management
- Search Engine Optimisation
- Pay Per Click
- Graphic Design
- Event Management
In Need of a Digital PR Agency?
If you are interested in working collaboratively with our team, we would love to hear from you! For more information on our wide range of solutions, why not get in touch? You can reach one of our professionals by clicking here!