30 Nov Digital PR Agency in Essex
As an award-winning digital PR agency in Essex, we understand the importance of standing out from the crowd. What’s more, after the last 2 years we’ve all had, remaining competitive within your respective market has never been so vital. If you’re struggling, we’re here to lend a helping hand!
At VerriBerri, PR is just one of our many talents. We have an entire department dedicated to this area of marketing who are experts when it comes to bridging the gap between you and your consumers. When it comes to building visibility within your market, we’ve got you covered!
How will a strong PR strategy add value to my business?
As many of you will know, the main purpose of PR is exposure. In addition, however, this process also puts a heavy focus on building the relationship between a business and its consumers. In this day and age, people want to feel closer to the brands they are supporting. Throughout lockdown, many of us were making a conscious effort to purchase more responsibly and from smaller businesses. With this in mind, it pays to build your reputation as a genuine brand who truly cares for their consumers.
In addition, a comprehensive PR strategy can also build your credibility too. In a world that is full of so many illegitimate businesses, it’s important that you’re able to position yourself as trustworthy. This is something that consumers value very highly and is proven to have a huge impact on purchasing behaviour.
Last but by no means least, PR will also drive traffic to your website. Subsequently, adding a positive contribution to your overall sales. This is especially true of digital PR, where publications usually include something known as a ‘backlink’. This is essentially a type of external link which holds a huge amount of value within the world of SEO. Not only will digital PR encourage people to visit your site, but it will also improve the overall visibility of your URL too. You can read more about this here!
Coverage within the press
When people think of public relations, their minds often travel to press first and foremost. Whilst there are lots of other components to PR, getting brands featured within popular publications is where most of our workload lies. Through the years, we have seen first-hand just how lucrative this can be for a range of organisations.
Of course, when it comes to contacting journalists, one of the most important things to consider is customer alignment. This is only going to work if the publications you are targeting have a similar target audience to your brand. Instantly, our professionals will spend time getting to know your business and its products. Additionally, we’ll also dedicate time to understanding your key demographics.
Once the above has happened, we’ll then get to work brainstorming ideas and pitching these to journalists. As and when stories are picked up, we can then begin the writing and editing process. This will happen whilst liaising with the publication on your behalf.
Here at our digital PR agency in Essex, our team work around the clock to gain our clients coverage within relevant and credible press outlets. Whether your strategy is targeted at mainstream publications or smaller, more local platforms, we can help!
For those of you who don’t know, a press release is usually used to deliver a statement or announcement. These are usually produced in a news bulletin style and typically promote occasions such as new product launches etc.
Within the world of PR, the relevancy of press releases within the modern world is heavily debated. This being said, the team here at VerriBerri definitely still think that these hold a purpose. Nevertheless, this style might not suit everyone. Like with any element of marketing and PR, your strategy needs to be tailored. There is no one size fits all. As the professionals behind your PR campaigns, it’s our job to produce and distribute press releases, should this be the route that is decided on.
Influencer marketing is a technique that has grown drastically over the last few years. With their high social media following and impeccable engagement, businesses have recognised the true value of utilising influencers to promote their products. For the right brand, collaborating with these individuals can provide an exclusive opportunity to rapidly grow your online presence.
As an experienced digital PR agency in Essex, we have expertise managing various campaigns, from gifting and brand ambassadorship, right the way through to paid collaborations.
With many online markets being extremely saturated, this strategy may be the key to getting an edge over your competition. By having your business’ name plastered across social media, it also builds your credibility and brand recognition. Customers are much more likely to purchase from a brand after seeing it endorsed by their favourite content creators.
As much as we business owners would like to think we’re safe from crisis, even the smallest of brands can fall victim to negative press. The truth is, issues can occur at any stage and sometimes, these are unavoidable.
At our digital PR agency in Essex, we are specialists when it comes to minimising the fallout of crisis. Making good use of our contacts within the journalism industry, we can stop negative stories from hitting the press. Additionally, should things have already gone too far, we can also help you to formulate a public statement or apology.
When it comes to your reputation, it always pays to err on the side of caution. When you work alongside VerriBerri, you can rest easy knowing that we will always be on standby to help should you need us too!
Contact our digital PR agency in Essex
If you’re interested in knowing more about PR or any of the other services that we provide, get in touch today! You can reach a member of our team by clicking here!