31 Aug Digital PR Agency UK
Digital PR Agency UK. Based in Essex, working nationally.
Gone are the days where press features, interviews and articles were solely reserved for the Sunday broadsheets. Nowadays, there’s a plethora of ways in which you, as a brand, can feature in the press or media. Whilst there’s not been the total move from print media which the advent of e-readers threatened; it’s not unreasonable to say that people now consume as much information online as they do reading on paper. With that in mind; the team here at VerriBerri, a leading digital PR agency in the UK, wanted to look at the benefit of online and digital PR.
Readership & Exposure
If your brand features in an article in a leading online publication, the world is your oyster as far as circulation is concerned. If you were to feature in a London-based newspaper or magazine, then that circulation is going to be somewhat limited; restricted to the capital and the surrounding region. With a website, on the other hand, even if it’s still London-centric, then it can be viewed by anyone, globally. So, what you’re getting, in actual fact, is a two-fold impact. Firstly, you’re reaching more people because more people are online, and then on top of that it’s being seen by an increased number of readers.
Another benefit of utilising a digital PR agency in the UK, is that you’re not geographically limited; at least in terms of the publications you’re reaching out to. If the story is worth picking up, then it’s worth picking up, regardless of where you (or the publication) is based. If your brand has something interesting to say about the latest food trends, for instance, there’s no reason why a magazine in America, shouldn’t want to pick it up for publication! The more wide-reaching your coverage, the more people are going to start taking stock and truly noticing your company.
Building Brand Strength, Brick By Backlink Brick
PR has its natural bedfellow in the form of SEO (Search Engine Optimisation.) Essentially this is the process of improving how your website is viewed by search engines (mainly Google). One of the things that is beneficial for your website’s SEO value, and something that will see your brand climbing the SERPs; (Search Engine Results Pages) is backlinks. Backlinks, as the term would suggest, are links going back to your website! The more of these you have, the more trustworthy and reputable you come across to the search engine. As a result, the more highly you’re likely to rank. However, these links absolutely must be good quality.
One of the easiest ways in which to accrue these backlinks is through being mentioned in articles. A concise call to action at the bottom of a feature requires very little effort on the part of the publication; but will do your brand the world of good. ‘To find out more about such and such, visit their website here!’, for example. Here at our digital PR agency in the UK; we believe that securing backlinks is one of the most fundamental facets of modern-day public relations.
When It Comes To PR, Online Presents Opportunities
The variety of media, online, when compared with traditional media is significant. Yes, you can appear in an article on a website. However your brand can also guest on a webinar, feature on social media profiles and star in collaborative campaigns with other brands. These opportunities are all facilitated and enabled thanks to an online setting, rather than something more traditional. The very nature of those kinds of media imposes restrictions, and stymies creativity, rather than nurturing it.
At the same time, you don’t simply want to be ‘all ideas’, and the key is finding a balance. A balance between out-of-the box campaigns, and innovative PR angles, with securing the kind of coverage needed to boost your brand, from both a brand strength and SEO perspective. That’s not an easy thing to do; it’s why you should be considering a digital PR agency in the UK.
It’s Not What, It’s Who…
As a brand, you can attempt to carry out your PR in-house, and if you do, all credit to you. However, the chances are that you’ll find you don’t get all that far. The main issue won’t be with your angles, your ideas or your work ethic, it’ll be your lack of industry knowledge and experience. PR professionals spend all day, every day, building relationships and a solid rapport with journalists and publications. They have access to a myriad collection of industry professionals and, over months and years, have learned what works and what doesn’t when it comes to the kinds of pitches that certain publications will be interested in. By utilising an agency, what you’re in fact getting is a more targeted approach, one which will more likely yield results.
A Well-Rounded Approach
Focusing on digital PR doesn’t correlate to neglecting print media. The last thing we’re doing here is bashing print media as it still very much serves its place as part of a PR strategy. In fact, the best, most well-rounded PR strategies are those that incorporate both traditional PR and its contemporaneous counterparts. It all feeds into the idea of brand strength; the more areas in which you can secure coverage, the more established you come across as a brand, overall.
Print media still very much has its place, however we’re very much in the digital era, and so to not make the most of it is to shoot yourself in the foot, as a business. Given the past few months we’ve all found ourselves experiencing, the contactless features of online coverage seems pretty preferable to us! So, if you’d like to find out more about our digital PR agency in the UK, then get in touch by clicking here! Contact VerriBerri today on 01376 386 850. We’d love to have a Zoom call or a socially distanced meeting to discuss where we can help take your brand.